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Business	
  Growth:	
  Corporate	
  Lawyers	
  -­‐	
  
When,	
  Why	
  and	
  How	
  Much?	
  
About	
  SecureDocs,	
  Inc.	
  
•  SecureDocs	
  is	
  a	
  virtual	
  data	
  room	
  for	
  sharing	
  and	
  storing	
  sensi5ve	
  documents	
  
both	
  internally	
  and	
  with	
  outside	
  par5es.	
  	
  
Company	
  Basics:	
  
•  Virtual	
  data	
  room	
  used	
  by	
  companies	
  from	
  fundraising	
  to	
  exit	
  
	
  
•  Developed	
  by	
  the	
  team	
  that	
  created	
  and	
  launched	
  GoToMyPC	
  and	
  GoToMeeKng	
  	
  
	
  
•  Web-­‐based	
  business	
  soLware	
  for	
  financial	
  and	
  legal	
  professionals	
  
•  DisKnguished	
  through	
  it’s	
  ease-­‐of-­‐use,	
  industry-­‐leading	
  security,	
  and	
  flat-­‐fee	
  
pricing	
  	
  
About	
  Evan	
  Pickering	
  
Corporate	
  Associate,	
  Seed	
  Mackall	
  LLP	
  
	
  
Formerly	
  with	
  O’Melveny	
  &	
  Myers	
  LLP	
  and	
  Arnold	
  &	
  
Porter	
  LLP	
  in	
  San	
  Francisco	
  
	
  
PracKce	
  primarily	
  includes	
  debt	
  and	
  equity	
  financings,	
  
mergers	
  and	
  acquisiKons,	
  and	
  corporate	
  governance	
  
	
  
When	
  Does	
  Your	
  Company	
  Need	
  a	
  
Corporate	
  AXorney?	
  
Before	
  Forming	
  a	
  Business	
  
²  ConsideraKons	
  of	
  different	
  enKKes	
  
FormaKon	
  Process	
  
²  CorporaKon	
  –	
  Always	
  
²  LLC	
  and	
  Partnerships	
  –	
  Depending	
  on	
  structure	
  
	
  
DraLing	
  Key	
  Agreements	
  
²  Employee	
  agreements	
  
²  Non-­‐disclosure	
  agreements	
  
²  Supplier	
  agreements	
  
	
  
Incurring	
  SubstanKal	
  Debt	
  
	
  
Mergers	
  and	
  AcquisiKons	
  
	
  
Why	
  Does	
  Your	
  Company	
  Need	
  a	
  
Corporate	
  AXorney?	
  
Complex	
  and	
  MulK-­‐Kered	
  Regulatory	
  Schemes	
  
²  	
  SEC	
  and	
  blue	
  sky	
  filings	
  
²  	
  FinCen	
  and	
  surety	
  bonds	
  
²  	
  Dodd	
  Frank	
  
	
  
LimiKng	
  Liability	
  
² 	
  Blocker	
  enKKes	
  
	
  
Reducing	
  Taxes	
  
²  	
  California	
  Gross	
  Receipts	
  Tax	
  
	
  
BenefiKng	
  from	
  Broad	
  Experience	
  
²  Market	
  Terms	
  
²  Reduced	
  transacKons	
  costs	
  
StarKng	
  Right	
  Saves	
  Money	
  Later	
  
² Cleaning	
  up	
  corporate	
  issues	
  prior	
  to	
  liquidity	
  event	
  
Why	
  Does	
  Your	
  Company	
  Need	
  a	
  
Corporate	
  AXorney?	
  
Agreements	
  Benefit	
  From	
  Experience	
  
²  Understanding	
  nuances	
  in	
  terminology	
  
²  IdenKfying	
  terms	
  of	
  art	
  
²  Borrower	
   will	
   take	
   such	
   steps	
   as	
   Bank	
   requests	
   to	
   obtain	
   the	
   consent	
   of	
   any	
   person	
   whose	
   consent	
   is	
   necessary	
   for	
   any	
  
Restricted	
  License	
  to	
  be	
  deemed	
  “Collateral”	
  	
  
²  Borrower	
  will	
  use	
  its	
  best	
  efforts	
  to	
  take	
  such	
  steps	
  as	
  Bank	
  requests	
  to	
  obtain	
  the	
  consent	
  of	
  any	
  person	
  whose	
  consent	
  is	
  
necessary	
  for	
  any	
  Restricted	
  License	
  to	
  be	
  deemed	
  “Collateral”	
  	
  	
  
²  Borrower	
  will	
  take	
  such	
  commercially	
  reasonable	
  steps	
  as	
  Bank	
  requests	
  to	
  obtain	
  the	
  consent	
  of	
  any	
  person	
  whose	
  consent	
  is	
  
necessary	
  for	
  any	
  Restricted	
  License	
  to	
  be	
  deemed	
  “Collateral”	
  	
  
Legal	
  Knowledge	
  Ensures	
  Agreements	
  Perform	
  as	
  Intended	
  
²  Terms	
  that	
  conflict	
  with	
  applicable	
  laws	
  and	
  regulaKons	
  	
  
²  California	
  CorporaKons	
  Code	
  	
  
•  AXorneys	
  fees	
  	
  
•  Non-­‐Competes	
  
•  Independent	
  Contractor	
  –	
  Employee	
  
²  Ambiguous	
  terms	
  can	
  cost	
  you	
  
	
  
	
  
Why	
  Does	
  Your	
  Company	
  Need	
  a	
  
Corporate	
  AXorney?	
  
The	
  following	
  language	
  was	
  contained	
  in	
  a	
  contract	
  between	
  two	
  companies.	
  	
  
The	
  outcomes	
  of	
  the	
  dispute	
  in	
  this	
  case	
  was	
  worth	
  approximately	
  $1,000,000	
  
	
  
“This	
  Agreement	
  shall	
  be	
  effecKve	
  from	
  the	
  date	
  it	
  is	
  made	
  and	
  shall	
  conKnue	
  
in	
  force	
  for	
  a	
  period	
  of	
  five	
  (5)	
  years	
  from	
  the	
  date	
  it	
  is	
  made,	
  and	
  thereaLer	
  
for	
   successive	
   five	
   (5)	
   year	
   terms,	
   unless	
   and	
   unKl	
   terminated	
   by	
   one	
   year	
  
prior	
  noKce	
  in	
  wriKng	
  by	
  either	
  party.”	
  
How	
  Much	
  is	
  A	
  Corporate	
  AXorney?	
  
The	
  Billable	
  Hour	
  
²  $100	
  -­‐	
  $1150	
  
	
  
Flat	
  Fee	
  Arrangements	
  
	
  
Blended	
  Rates	
  
	
  
Cost	
  Savings	
  Tips	
  
²  Leverage	
  Associates	
  
²  Ask	
  for	
  for	
  updates	
  on	
  fees	
  when	
  certain	
  amounts	
  are	
  reached	
  
²  NegoKate	
  discounts	
  -­‐	
  Prompt	
  payment;	
  Corporate	
  counsel	
  discounts	
  
²  Be	
  prepared	
  when	
  you	
  contact	
  your	
  aXorney	
  
²  Pitches	
  
²  Meet	
  with	
  your	
  lawyer	
  regularly.	
  A	
  monthly	
  five-­‐	
  or	
  10-­‐minute	
  meeKng	
  (even	
  by	
  phone)	
  can	
  
save	
  you	
  substanKal	
  sums	
  by	
  nipping	
  small	
  legal	
  problems	
  in	
  the	
  bud	
  before	
  they	
  have	
  a	
  
chance	
  to	
  grow	
  
Which	
  Corporate	
  AXorney?	
  
Things	
  not	
  to	
  do:	
  
²  Websites	
  that	
  rate	
  lawyers	
  
²  AdverKse	
  on	
  TV,	
  Billboards,	
  Bustops	
  
²  Your	
  friend	
  that	
  went	
  to	
  law	
  school,	
  but	
  who	
  has	
  	
  
no	
  experience	
  
	
  
	
  
	
  
	
  
	
  
	
  
Things	
  to	
  do:	
  
²  Ask	
  other	
  respected	
  business	
  professionals	
  
²  Meet	
  aXorneys	
  in	
  person	
  at	
  business	
  funcKons	
  
²  Do	
  your	
  Internet	
  homework	
  
²  IdenKfy	
  authors	
  of	
  applicable	
  research	
  	
  
and	
  publicaKons	
  
²  UKlize	
  law	
  firm	
  websites	
  
	
  
Which	
  Corporate	
  AXorney?	
  
Which	
  Corporate	
  AXorney?	
  
QuesKons	
  to	
  Ask	
  an	
  AXorney	
  
²  Experience	
  
²  Rates	
  
²  What	
  overhead	
  expenses	
  will	
  be	
  passed	
  on	
  to	
  client	
  
²  Responsiveness	
  
²  Open	
  to	
  meeKng	
  	
  
²  Team	
  composiKon	
  
²  EducaKon	
  
²  CombaKve	
  or	
  measured	
  and	
  fair	
  
	
  
	
  
	
  
Which	
  Corporate	
  AXorney?	
  
Large	
  Firm	
  
²  Offer	
  specializaKon	
  in	
  a	
  range	
  of	
  complex	
  areas	
  
²  BeXer	
  able	
  to	
  accommodate	
  large	
  volumes	
  of	
  work	
  and	
  Kght	
  turnaround	
  Kmes	
  
²  Global	
  presence	
  and	
  naKonal	
  name	
  recogniKon	
  
²  Expensive	
  with	
  high	
  overhead	
  
²  High	
  partner-­‐associate	
  leverage	
  can	
  result	
  in	
  inefficiencies	
  and	
  decreased	
  partner	
  aXenKon	
  
²  Larger	
  teams	
  and	
  more	
  frequent	
  turnover	
  
Small	
  Firm/Solo	
  PracKKoner	
  
²  Lower	
  fees	
  
²  Low	
  partner-­‐associate	
  leverage	
  results	
  in	
  increased	
  partner	
  involvement	
  
²  BouKque	
  firms	
  can	
  offer	
  more	
  specializaKon	
  in	
  certain	
  niche	
  areas	
  
²  More	
  limited	
  resources	
  and	
  range	
  of	
  experKse	
  
²  More	
  research	
  required	
  to	
  idenKfy	
  high-­‐quality	
  firms	
  
QuesKons?	
  
Evan	
  T.	
  Pickering	
  
Corporate	
  Associate	
  
Seed	
  Mackall	
  LLP	
  
	
  
	
  
	
  
	
  
	
  
	
  
Email:	
  epickering@seedmackall.com	
  
Tel:	
  805.963.0669	
  

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When your Business can Benefit from a Corporate Lawyer- and Tips to Save Money on Legal Fees

  • 1. Business  Growth:  Corporate  Lawyers  -­‐   When,  Why  and  How  Much?  
  • 2. About  SecureDocs,  Inc.   •  SecureDocs  is  a  virtual  data  room  for  sharing  and  storing  sensi5ve  documents   both  internally  and  with  outside  par5es.     Company  Basics:   •  Virtual  data  room  used  by  companies  from  fundraising  to  exit     •  Developed  by  the  team  that  created  and  launched  GoToMyPC  and  GoToMeeKng       •  Web-­‐based  business  soLware  for  financial  and  legal  professionals   •  DisKnguished  through  it’s  ease-­‐of-­‐use,  industry-­‐leading  security,  and  flat-­‐fee   pricing    
  • 3. About  Evan  Pickering   Corporate  Associate,  Seed  Mackall  LLP     Formerly  with  O’Melveny  &  Myers  LLP  and  Arnold  &   Porter  LLP  in  San  Francisco     PracKce  primarily  includes  debt  and  equity  financings,   mergers  and  acquisiKons,  and  corporate  governance    
  • 4. When  Does  Your  Company  Need  a   Corporate  AXorney?   Before  Forming  a  Business   ²  ConsideraKons  of  different  enKKes   FormaKon  Process   ²  CorporaKon  –  Always   ²  LLC  and  Partnerships  –  Depending  on  structure     DraLing  Key  Agreements   ²  Employee  agreements   ²  Non-­‐disclosure  agreements   ²  Supplier  agreements     Incurring  SubstanKal  Debt     Mergers  and  AcquisiKons    
  • 5. Why  Does  Your  Company  Need  a   Corporate  AXorney?   Complex  and  MulK-­‐Kered  Regulatory  Schemes   ²   SEC  and  blue  sky  filings   ²   FinCen  and  surety  bonds   ²   Dodd  Frank     LimiKng  Liability   ²   Blocker  enKKes     Reducing  Taxes   ²   California  Gross  Receipts  Tax     BenefiKng  from  Broad  Experience   ²  Market  Terms   ²  Reduced  transacKons  costs   StarKng  Right  Saves  Money  Later   ² Cleaning  up  corporate  issues  prior  to  liquidity  event  
  • 6. Why  Does  Your  Company  Need  a   Corporate  AXorney?   Agreements  Benefit  From  Experience   ²  Understanding  nuances  in  terminology   ²  IdenKfying  terms  of  art   ²  Borrower   will   take   such   steps   as   Bank   requests   to   obtain   the   consent   of   any   person   whose   consent   is   necessary   for   any   Restricted  License  to  be  deemed  “Collateral”     ²  Borrower  will  use  its  best  efforts  to  take  such  steps  as  Bank  requests  to  obtain  the  consent  of  any  person  whose  consent  is   necessary  for  any  Restricted  License  to  be  deemed  “Collateral”       ²  Borrower  will  take  such  commercially  reasonable  steps  as  Bank  requests  to  obtain  the  consent  of  any  person  whose  consent  is   necessary  for  any  Restricted  License  to  be  deemed  “Collateral”     Legal  Knowledge  Ensures  Agreements  Perform  as  Intended   ²  Terms  that  conflict  with  applicable  laws  and  regulaKons     ²  California  CorporaKons  Code     •  AXorneys  fees     •  Non-­‐Competes   •  Independent  Contractor  –  Employee   ²  Ambiguous  terms  can  cost  you      
  • 7. Why  Does  Your  Company  Need  a   Corporate  AXorney?   The  following  language  was  contained  in  a  contract  between  two  companies.     The  outcomes  of  the  dispute  in  this  case  was  worth  approximately  $1,000,000     “This  Agreement  shall  be  effecKve  from  the  date  it  is  made  and  shall  conKnue   in  force  for  a  period  of  five  (5)  years  from  the  date  it  is  made,  and  thereaLer   for   successive   five   (5)   year   terms,   unless   and   unKl   terminated   by   one   year   prior  noKce  in  wriKng  by  either  party.”  
  • 8. How  Much  is  A  Corporate  AXorney?   The  Billable  Hour   ²  $100  -­‐  $1150     Flat  Fee  Arrangements     Blended  Rates     Cost  Savings  Tips   ²  Leverage  Associates   ²  Ask  for  for  updates  on  fees  when  certain  amounts  are  reached   ²  NegoKate  discounts  -­‐  Prompt  payment;  Corporate  counsel  discounts   ²  Be  prepared  when  you  contact  your  aXorney   ²  Pitches   ²  Meet  with  your  lawyer  regularly.  A  monthly  five-­‐  or  10-­‐minute  meeKng  (even  by  phone)  can   save  you  substanKal  sums  by  nipping  small  legal  problems  in  the  bud  before  they  have  a   chance  to  grow  
  • 9. Which  Corporate  AXorney?   Things  not  to  do:   ²  Websites  that  rate  lawyers   ²  AdverKse  on  TV,  Billboards,  Bustops   ²  Your  friend  that  went  to  law  school,  but  who  has     no  experience               Things  to  do:   ²  Ask  other  respected  business  professionals   ²  Meet  aXorneys  in  person  at  business  funcKons   ²  Do  your  Internet  homework   ²  IdenKfy  authors  of  applicable  research     and  publicaKons   ²  UKlize  law  firm  websites    
  • 11. Which  Corporate  AXorney?   QuesKons  to  Ask  an  AXorney   ²  Experience   ²  Rates   ²  What  overhead  expenses  will  be  passed  on  to  client   ²  Responsiveness   ²  Open  to  meeKng     ²  Team  composiKon   ²  EducaKon   ²  CombaKve  or  measured  and  fair        
  • 12. Which  Corporate  AXorney?   Large  Firm   ²  Offer  specializaKon  in  a  range  of  complex  areas   ²  BeXer  able  to  accommodate  large  volumes  of  work  and  Kght  turnaround  Kmes   ²  Global  presence  and  naKonal  name  recogniKon   ²  Expensive  with  high  overhead   ²  High  partner-­‐associate  leverage  can  result  in  inefficiencies  and  decreased  partner  aXenKon   ²  Larger  teams  and  more  frequent  turnover   Small  Firm/Solo  PracKKoner   ²  Lower  fees   ²  Low  partner-­‐associate  leverage  results  in  increased  partner  involvement   ²  BouKque  firms  can  offer  more  specializaKon  in  certain  niche  areas   ²  More  limited  resources  and  range  of  experKse   ²  More  research  required  to  idenKfy  high-­‐quality  firms  
  • 13. QuesKons?   Evan  T.  Pickering   Corporate  Associate   Seed  Mackall  LLP               Email:  epickering@seedmackall.com   Tel:  805.963.0669