The vehicle of the digital future will be created by either the automotive industry or by others who currently have better access to digital natives and hyper-connected generations. This new automotive paradigm is already here—but who will shape it? http://www.ibmbigdatahub.com/blog/how-does-mobility-revolution-impact-automotive-business-models

1. © 2015 IBM Corporation
The AUTOmobile becomes the autoMOBILE
How does the mobility revolution impact automotive business models?
Dr. Sebastian Wedeniwski
IBM Distinguished Engineer, CTO Automotive Industry

2. © 2015 IBM Corporation
IBM Global Automotive
Dr. Sebastian Wedeniwski, IBM Distinguished Engineer, CTO Automotive Industry
Three primary disruptors are causing industry boundaries to blur and
even disappear
2
Expect
digital
engagement
and
experiences
Can
be
compelled
to
co-­‐create
products
and
strategy
Taps
into
intelligent
vehicle
capabili:es
Creates
new
offerings
via
consumer-­‐driven
requirements
Enables
new
paths
to
enterprise
growth
Creates
new
opportuni:es
to
collaborate
within
and
outside
tradi:onal
industry
borders
External
Factors
Source: IBM Institute for Business Value: Automotive 2025 – Future trends and the transformation of the Automotive Industry

3. © 2015 IBM Corporation
IBM Global Automotive
Dr. Sebastian Wedeniwski, IBM Distinguished Engineer, CTO Automotive Industry
Agenda
3
Ø Consumers: Digital disruption into the physical world
Ø Mobility: The mobility revolution in the automotive industry
Ø Ecosystem: Inside, related, and beyond connected vehicles
Ø Critical business competencies in a globally transforming digital age

4. © 2015 IBM Corporation
IBM Global Automotive
Dr. Sebastian Wedeniwski, IBM Distinguished Engineer, CTO Automotive Industry
Consumer
Connected Car Life Style
4
Generation 2010 2020 Grown
up
Defines
Invent
Traditionalist
(born <1946)
Silent Generation
4% 1% Books Fax
Baby Boomers
(1946-1964)
Growth Economies
Generation
38% 22% TV PC
Generation-X
(1965-1976)
Tales for an
Accelerated Culture
21% 20% PC Mobile
Phone
Millennials
(1977-1997)
Digital Natives
(Gen-Y)
37% 50% PC &
Internet
Google &
Facebook
Gen-2020
(born > 1997)
Hyper connected
0% 7% Mobile
Media
iPhone
Apps
The nature of the consumers is changing
OEM
The History
Historically the Dealer-to-
Consumer relationship,
supported by the Business-
to-Dealer relationship have
been the key relationships in
the automotive industry.
The Opportunity
1. Digital technologies will
enable OEMs to establish a
much closer customer
relationship (Customer 1st).
2. In addition the “Connected
Car” opens up new “Vehicle
to Consumer” (V2C) and
“Vehicle to Business” (B2V)
relationships.
DealerVehicle
B2D
D2CV2C
V2D
B2V

5. © 2015 IBM Corporation
IBM Global Automotive
Dr. Sebastian Wedeniwski, IBM Distinguished Engineer, CTO Automotive Industry
Customer experience: Do we LOVE our cars?
5
You’ve got to start with the
CUSTOMER EXPERIENCE and
work back toward the technology.
- Steve Jobs
“
”

6. © 2015 IBM Corporation
IBM Global Automotive
Dr. Sebastian Wedeniwski, IBM Distinguished Engineer, CTO Automotive Industry
Customer experience: Do we LOVE our cars?
6
• Is buying a car a good customer experience today?
• Is car insurance a good customer experience today?
• Is car maintenance a good customer experience today?
• Is parking a good customer experience today?
• Is car trading a good customer experience today?
• …
This is the entry for other industries!
You’ve got to start with the
CUSTOMER EXPERIENCE and
work back toward the technology.
- Steve Jobs
“
”

7. © 2015 IBM Corporation
IBM Global Automotive
Dr. Sebastian Wedeniwski, IBM Distinguished Engineer, CTO Automotive Industry
Personalized Experiences Example – Business Traveler Use Cases
7
Mobile
Devices
Avionics
Quick
Service
Restaurant
Integrated
Resort
Car
Internet
of
Things
New
Emerging
Devices
e-­‐Token/
Smart
Key
Digital
Signage
POS
Connec:vity
Technologies
Content
Integra:on
Triggers
Personaliza:on
Preferences
•
Brands
•
Lifestyle
Entertainment
•
Merchants
Ac:vi:es
•
Travel

8. © 2015 IBM Corporation
IBM Global Automotive
Dr. Sebastian Wedeniwski, IBM Distinguished Engineer, CTO Automotive Industry
Agenda
8
Ø Consumers: Digital disruption into the physical world
Ø Mobility: The mobility revolution in the automotive industry
Ø Ecosystem: Inside, related, and beyond connected vehicles
Ø Critical business competencies in a globally transforming digital age

9. © 2015 IBM Corporation
IBM Global Automotive
Dr. Sebastian Wedeniwski, IBM Distinguished Engineer, CTO Automotive Industry9
6MAF4-18
Shared mobility
Fleet and leasing
Integrated fare
management
Savings
potential
Mobility planning
apps
Road trains
Rapid shuttles
Self learning car
Smart access
Dedicated lane
Smart parking
Real-time traffic
management
Intelligent Mobility Market: Concept of Sustainable Mobility, Global, 2015–2035
i
Framework
Current
infrastructural
framework and
enablers need to be
upgraded or purpose
built to a higher
plane of intelligence
to serve the
upcoming needs of
intelligent mobility.
Mobility
Innovative and
diverse mobility
solutions that cater
to a wide range of
consumers’ mobility
needs will exist
cohesively, providing
cost-effective and
time-saving travel
options for
commuters.
Intelligent Mobility—A Multi-faceted Sustainable Solution
Several facets of today’s mobility solutions will face disruption and evolve to fit tomorrow’s intelligent mobility
ecosystem, resulting in improved benefits and responsibilities for consumers.
Source: Frost & Sullivan

10. © 2015 IBM Corporation
IBM Global Automotive
Dr. Sebastian Wedeniwski, IBM Distinguished Engineer, CTO Automotive Industry10
Source: Bosch

11. © 2015 IBM Corporation
IBM Global Automotive
Dr. Sebastian Wedeniwski, IBM Distinguished Engineer, CTO Automotive Industry
Mobility is getting from A to B
11
The “Amazon of Mobility” is a Network Ecosystem
Start
Preferences
• Time
• Costs
• Simplicity
• Comfort
• …
Use Case
• Business
• Leisure
• Shopping
• …
Travel
destination
One check-in … keep your personalities always with you … one payment

12. © 2015 IBM Corporation
IBM Global Automotive
Dr. Sebastian Wedeniwski, IBM Distinguished Engineer, CTO Automotive Industry
Agenda
12
Ø Consumers: Digital disruption into the physical world
Ø Mobility: The mobility revolution in the automotive industry
Ø Ecosystem: Inside, related, and beyond connected vehicles
Ø Critical business competencies in a globally transforming digital age

13. © 2015 IBM Corporation
IBM Global Automotive
Dr. Sebastian Wedeniwski, IBM Distinguished Engineer, CTO Automotive Industry
How has the car changed since 2007?
13
Source: Daimler AG (Feb 05, 2015) Investor Conference, "Getting grip to the road!"

14. © 2015 IBM Corporation
IBM Global Automotive
Dr. Sebastian Wedeniwski, IBM Distinguished Engineer, CTO Automotive Industry
How has the car changed since 2007? AND the ecosystem?
14
Source: Daimler AG (Feb 05, 2015) Investor Conference, "Getting grip to the road!"
How has the mobile changed since 2007?
The smartphone as the key to mobility!
iPhone (1st generation)
first released June 29, 2007
iPhone 6
first released Sept 19, 2014
Creating new products and business models!
Driving engagement and customer experience!
Accelerating advances in technology…!
are transforming every part of business!
Advanced analytics!
Product lifecycle!
Cloud!
Pervasive!
connectivity!
Embedded sensors!
!

15. © 2015 IBM Corporation
IBM Global Automotive
Dr. Sebastian Wedeniwski, IBM Distinguished Engineer, CTO Automotive Industry
IBM – Panasonic Cross Value Innovation for New Business Models
15
Internet of Things Automotive centric Ecosystem – B2B2C Customers & Collaboration Partners
Connected IRE
• Autonomous Car for Car
Rental Apps with e-
check in/out at airports
• Integrated Dealership
Experience with KIOSK
and Intelligent Agents
• Car Centric e-payments
for QSR and Intelligent /
Personalized Offers
• Real Estate Agents Car
• Contextual Personalized
Brand Life Style Content
Delivery at all IBM &
Panasonic B2B / B2B2C
touch points
• Integrated Parking &
e-payments
• Car Surround View User
Generated Content
• Car Centric Stadium Apps
for Tailgate and Parking
type events
• Fleet Solutions
IoT Devices (w/ APIs)
Design & Development & Manufacturing
Capabilities
IoT Cloud Solutions
Design & Development & Manufacturing
Capabilities
Core Technologies
Vertical Domains
B2B2C Know-How
Inside-out Vehicle
Connected(
Healthcare(
• Health'Presence'
• Extended'Care'
• Pa1ent'Media'
Monitoring'
• I7Services'in'HC'
• Pa1ent'Room'of'
the'Future'
• Extended'Care'
• City'
Infrastructure'
Mgt.'
• Remote'Expert'
for'Gov.'
• Untethered'
Employee'
Connected(
City((
• Mobile'Shopper'
Experience'
• Digital'Signage'
• KIOSK'
• Smart'Locker'
• Remote'Expert'
• Demographic'
• Untethered'
Employee'
• Store','Social,'
Opera1onal'
Analy1cs'
'
Connected(
Retail(
• Interac1ve'
Banking'Kiosks'
• Integrated'
Remote'Expert'
Mobile'Advisor'
• Connected'
Analy1cs'for'
Retail'
'
Connected(
Omni3Channel(
Connected
Solutions
Customer
Experience
Strategy
• Interac1ve'POS'
Kiosks'
• Digital'Content'
Hub'
• e7payments'
• Connected'
Analy1cs'for'
QSR'
• Food'/'Logis1cs''
• Security'
'
Connected((
QSR(
• Brand'Life'Style'
Personaliza1on'
thru'Panasonic'
Connected'
Screens''
• Loca1on'Based'
Car'Life'Style'
Services'
• e7payments'
• BIG'DATA'
• Security'
'
Connected((
Car/Mobility(
Industry-specific
Transformations
Applications &
Solutions
Platforms
Devices &
Networks
Driver Insights Vehicle Insights Infrastructure Insights
Cognitive
Cloud
IBM Global Payment
Security Operation Center
Moving Object Map Analytics
Cognitive
Agent
Outside-in Vehicle
ADAS Component
Rear Seat Entertainment
Onboard Charging System
Electrification Components
Batteries
Cameras
Sensors
Navigation
Display Audio
Head up display
Smart Display
Cockpit System

16. © 2015 IBM Corporation
IBM Global Automotive
Dr. Sebastian Wedeniwski, IBM Distinguished Engineer, CTO Automotive Industry
Agenda
16
Ø Consumers: Digital disruption into the physical world
Ø Mobility: The mobility revolution in the automotive industry
Ø Ecosystem: Inside, related, and beyond connected vehicles
Ø Critical business competencies in a globally transforming
digital age

17. © 2015 IBM Corporation
IBM Global Automotive
Dr. Sebastian Wedeniwski, IBM Distinguished Engineer, CTO Automotive Industry
Personal Mobility is changing the product architecture…
17
vehicle
power train
combustion
engine
gearbox
chassis
steering
system
braking
system
suspension
system
body
platform
hat
overall
exhaust
system
fuel system
interior
seats
console
electr(on)ic
electrical
power supply
lights
infotainment multimedia
Drive architecture
Life architecture
Source: BMW

18. © 2015 IBM Corporation
IBM Global Automotive
Dr. Sebastian Wedeniwski, IBM Distinguished Engineer, CTO Automotive Industry
The value chain needs to be changed to implement it
18
Development
Produc:on
Sales
APer-­‐sales
support
Digitalisa:on
of
the
industry:
A
move
from
the
AUTOmobile
to
the
autoMOBILE
Core processes of the classic business model in the automotive industry
Procurement
&
produc:on
Sales
and
digital
access
Digital
product
integra:on
Value-­‐added
services
Core processes of the business model in the mobility industry
AUTOmobile in order to emphasise ‘Auto’ – the German word for car
AutoMOBILE to emphasise the mobility of travelling from one place to another

19. © 2015 IBM Corporation
IBM Global Automotive
Dr. Sebastian Wedeniwski, IBM Distinguished Engineer, CTO Automotive Industry
IBM Internet of Things for Automotive Vision “autoMOBILE with IBM”
19
Development* Produc0on* Sales*
A5er6sales*
support*
Digitalisa0on*of*the*industry:*
A*move*from*the*AUTOmobile*to*the*autoMOBILE*
Procurement*&*
produc0on*
Sales*and*digital*
access*
Digital*product*
integra0on*
Value6added*
services*
Product:)
minimalis0c*travel*capsule*
*
Product)development:)
Raw*material*produc0on,*
manufacturing*of*basic*
parts,*assembly*
*
Manufacturing)type:)
Build*to*stock*
*
Focus)of)subsystems:)
Drive*system,*chassis,*
bodywork*
!
Business)domain:)
Physical*produc0on*&*
outbound*logis0cs*
Product:)
Travel*capsule*&*periphery*
*
Product)development:)
3D*printer,*
connect,*
replace*
*
Manufacturing)type:)
Build*to*order*
*
Focus)of)subsystems:)
Interior/equipment,*
electricals/electronics*
!
Business)domain:)
Sales*&*digital*access*
*
Product:)
autoMOBILE*
*
Product)development:)
So5ware*Defined*
Environment*
*
Manufacturing)type:)
Digital*copy*
*
Focus)of)subsystems:)
Communica0on*&*
entertainment,*
electr(on)ics*
!
Business)domain:)
Digital*product*integra0on*
&*value*added*services*
Industry-specific
Transformations
Applications &
Solutions
Platforms
Devices &
Networks
IoT for Automotive
Vehicle Insights Driver Insights Infrastructure Insights
Cognitive
Cloud
Cognitive
Agent

20. © 2015 IBM Corporation
IBM Global Automotive
Dr. Sebastian Wedeniwski, IBM Distinguished Engineer, CTO Automotive Industry
Don’t forget the legacy of 89 business competencies in the automotive
industry
20
Corporate'
leadership'
Research'&'
development'
Procurement'&'
inbound'logis1cs'
Produc1on'
Marke1ng'&'
communica1on'
Sales'&'
outbound'logis1cs'
Financial'service'
AAerBsales'
support'
Human'
resources'
Quality' Finance'&'controlling' Infrastructure'
Corporate'
support'service'
Leadership'
domain'
Core'business'
domains'
Administra,on'
domains'
Support''
domains'
Planning'&'
management'system'
Internal'control'
system'
Repor1ng'&'
indicators'
Accoun1ng,'financial'
statement'
Treasury'
Financial'market'
communica1on'
Goals,'values,'
principles'
Corporate'
strategy'
Business'&'process'
structure'
Integrity'&'law'
Risks'&'finance'
Safety'&'security'
Corporate'
documenta1on'
Environment'
HR'management'
&'process'
Human'resource'
policy'
HR'planning'&'
organisa1on'
Opera1on'
control'
Evalua1on'
Entry'&'exit'
Opera1on'&'
development'
Administra1on'&'
remunera1on'
Understanding'
of'quality'
Quality'planning'
Quality'
improvement'
Quality'
evalua1on'
Performance'
evalua1on'
Quality'
assurance'
Problem'and'error'
processing'
Quality'
documenta1on'
Planning,'
requirement,'change'
Research'&'preB
liminary''develop.'
Standard,'method,'
process'
Tes1ng'&'
valida1on'
Concept,'design,'
construc1on'space'
Development'&'
engineering'
Product'data'&''
documenta1on'
Procurement'
strategy'
Logis1cs'planning'&''
management'
Supplier'
rela1onship'
Supplier'
evalua1on'
Purchase'awarding'
'&'contract'
Produc1on'
supply'
Procurement'
op1misa1on'
Produc1on'planning'
&'management'
Equipment'
planning'
Produc1on'
assurance'
Series'prepara1on'
Manufacturing'
Assembly'&'
intralogis1cs'
Corporate'
communica1on'
Corporate'&'brand'
iden1ty'
Marke1ng'
concept'
Execute'
Control'
Direct'
Market'analysis'&'
success'evalua1on'
Marke1ng'
measures'
Edi1ng'&'
Proofreading'
Media'archive'
Produc1on'process'
&'simula1on'
Sales'strategy'
&'client'
Sales,'demand,'
stock'
Distribu1on'system'
Sales'performance'
Qualifica1on,'quote,'
contract'
Order'&'
distribu1on'
Acceptance'&'
documenta1on'
Distribu1on'
op1misa1on'
Financial'service'
strategy'
Guideline,'process,'
risk'
Evalua1on'&'
sustainability'
Performance'
measurement'
Financial'services'
contract'
Bank'&'credit'
Insurance'
Customer'voice'
Connected'vehicle'
Customer'&'vehicle'
data'
Product'monitoring'
Warranty'&'
goodwill'
Standard,'equipB
ment,'informa1on'
Loca1on'planning'
Facility'&'
site'safety'
Equipment'&'
supply'
IT'opera1ons'
Knowledge'&'ideas'
Law'&'regula1ons'
IT'development'&''
documenta1on'
Assistance'
IT'planning'
Project,'por[olio,'
process'

21. © 2015 IBM Corporation
IBM Global Automotive
Dr. Sebastian Wedeniwski, IBM Distinguished Engineer, CTO Automotive Industry
Primary focus on building up digital and mobility competencies
21
Sales
&
digital
access
Sales
strategy
&
client
Sales,
demand,
stock
Sales
performance
Qualifica:on,
quote,
contract
Order
&
personalisa:on
Acceptance
&
documenta:on
Customer
voice
&
contact
Sales
strategy
&
client
Sales,
demand,
stock
Distribu:on
system
Sales
performance
Qualifica:on,
quote,
contract
Order
&
distribu:on
Acceptance
&
documenta:on
Distribu:on
op:misa:on
Produc:on
planning
&
management
Resource
planning
Produc:on
safeguarding
Engineering,
series
prepara:on
Manufacturing
Assembly
&
intralogis:cs
Produc:on
process
&
simula:on
Distribu:on
system
Distribu:on
op:misa:on
Produc:on
planning
&
management
Resource
planning
Produc:on
safeguarding
Series
prepara:on
Manufacturing
Assembly
&
intralogis:cs
Produc:on
process
&
simula:on
Physical
produc:on
&
outbound
logis:cs
Digital
product
integra:on
&
value
added
service
Planning,
requirement,
change
Network
Ecosystem
Client
&
vehicle
data
Product
monitoring
Guarantee
&
goodwill
Standard,
equip-­‐
ment,
informa:on
Vehicle
fleet
&
mobility
service
Tes:ng
&
valida:on
Research
&
Development
Planning,
requirement,
change
Research
&
pre-­‐
liminary
develop.
Standard,
method,
process
Tes:ng
&
valida:on
Concept,
design,
construc:on
space
Development
&
engineering
Product
data
&
documenta:on
Customer
voice
Connected
vehicle
Client
&
vehicle
data
Product
monitoring
Guarantee
&
goodwill
Standard,
equip-­‐
ment,
informa:on
Financial
service
strategy
Guideline,
process,
risk
Evalua:on
&
sustainability
Performance
measurement
Financial
services
contract
Bank
&
credit
Insurance
Financial
service
strategy
Guideline,
process,
risk
Evalua:on
&
sustainability
Performance
measurement
Financial
services
contract
Bank,,credit,
payment
portal
Insurance
Produc:on
Sales
&
outbound
logis:cs
APer-­‐sales
support
Financial
service
Financial
service

22. © 2015 IBM Corporation
IBM Global Automotive
Dr. Sebastian Wedeniwski, IBM Distinguished Engineer, CTO Automotive Industry
Business competencies of the changing business architecture for the
autoMOBILE value chain
22
Corporate'
leadership'
Procurement'&'
inbound'logis1cs'
Phy.'produc1on'&'
outbound'logis1cs'
Marke1ng'&'
Communica1on'
Sales'&'
'digital'access'
Financial'service'
Digital'product'
integra1on'&'value'
added'service'
Human'
resources'
Quality'
Finance'&'
Accoun1ng'
Corporate'
support'service'
Infrastructure'
Leadership'
domain'
Core'business'
domains'
Administra,on'
domains'
Support''
domains'
Planning'&'
management'system'
Internal'control'
system'
Repor1ng'&'
figures'
Accoun1ng,'financial'
statement'
Treasury'
Financial'market'
communica1on'
Goals,'values,'
principles'
Corporate'
strategy'
Business'&'process'
structure'
Integrity'&'law'
Risks'&'Fnance'
Security'
Corporate'
documenta1on'
Environment'
HR'management'
&'process'
Human'resource'
policy'
HR'planning'&'
organisa1on'
Opera1on'
control'
Evalua1on'
Entry'&'exit'
Opera1on'&'
development'
Administra1on'&'
remunera1on'
Understanding'
of'quality'
Quality'planning'
Quality'
improvement'
Quality'
evalua1on'
Performance'
evalua1on'
Quality'
valida1on'
Dealing'with'
problems'&'errors'
Quality'
documenta1on'
Planning,'
requirement,'change'
Procurement'
strategy'
Logis1cs'planning'&''
management'
Supplier'
rela1onship'
Supplier'
evalua1on'
Purchase'awarding'
'&'contract'
Produc1on'
supplies'
Procurement'
op1misa1on'
Produc1on'planning'
&'management'
Resource'
planning'
Produc1on'
safeguarding'
Engineering,'series'
prepara1on'
Manufacturing'
Assembly'&'
intralogis1cs'
Corporate'
communica1on'
Business'&'brand'
iden1ty'
Marke1ng'
concept'
Execu,on'
Control'
Management'
Market'analysis'&'
success'evalua1on'
Marke1ng'
measures'
Edi1ng'&'
proofreading'
Media'archive'
Produc1on'process'
&'simula1on'
Sales'strategy'
&'client'
Sales,'demand,'
stock'
Distribu1on'system'
Sales'performance'
Qualifica1on,'quote,'
contract'
Order'&'
personalisa1on'
Acceptance'&'
documenta1on'
Distribu1on'
op1misa1on'
Financial'service'
strategy'
Guideline,'process,'
risk'
Evalua1on'&'
sustainability'
Performance'
measurement'
Financial'services'
contract'
Bank,'credit,'
payment'portal'
Insurance'
Customer'voice'&'
contact'
Network'
Ecosystem'
Client'&'vehicle'data'
Product'monitoring'
Guarantee'&'
goodwill'
Standard,'equipB
ment,'informa1on'
Site'planning'
Facili1es'&'
sites'safety'
Equipment'&'
supplies'
IT'opera1on'
Knowledge'&'ideas'
Law'&'regula1ons'
IT'development'&''
documenta1on'
Assistance'
IT'planning'
Project,'por[olio,'
process'
Vehicle'fleet'&'
mobility'service'
Technology'&'
development'
Research'&'preB
liminary''develop.'
Standard,'method,'
process'
Tes1ng'&'
valida1on'
Concept,'design,'
construc1on'space'
Development'
Product'data'&''
documenta1on'

23. © 2015 IBM Corporation
IBM Global Automotive
Dr. Sebastian Wedeniwski, IBM Distinguished Engineer, CTO Automotive Industry
…further details
23
The Mobility Revolution in the Automotive Industry: How not to miss the digital turnpike!
The Internet of Things, Cloud
Computing, Connected
Vehicles, Big Data, Analytics –
what does this have to do with
the automotive industry? This
book provides information
about the future of mobility
trends resulting from
digitization, connectedness,
personalization and data
insights. The automotive
industry is on the verge of
undergoing a fundamental
transformation. Large,
traditional companies in
particular will have to adapt,
develop new business models
and implement flexibility with
the aid of appropriate
enterprise architectures.
Transforming critical business
competencies is the key
concept. The vehicle of the
digital future is already here –
who will shape it?
http://www.amazon.com/Mobilitätsrevolution-Automobilindustrie-Ausfahrt-digital-Xpert-press/dp/3662447827/ref=sr_1_1
http://www.amazon.com/Mobility-Revolution-Automotive-Industry/dp/3662477874/ref=sr_1_2
1
ISBN 978-3-662-47787-8
Sebastian Wedeniwski
The Mobility
Revolution in
the Automotive
Industry
How not to miss the digital turnpike
TheMobilityRevolutioninthe
AutomotiveIndustry
Wedeniwski
Sebastian Wedeniwski
The Mobility Revolution in the Automotive Industry
How not to miss the digital turnpike
The Internet of Things, cloud computing, connected vehicles, big data, analytics –
what do any of them have to do with the automotive industry? This book provides
essential information on the future of mobility trends resulting from digitization,
connectedness, personalization and data insights. In particular, traditional companies
will have to adapt, develop new business models and become more flexible with the help
of appropriate enterprise architectures; transforming critical business competencies
will be the key. The vehicle of the digital future is already here – but who will shape it?
Professional Computing
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24. © 2015 IBM Corporation
IBM Global Automotive
Dr. Sebastian Wedeniwski, IBM Distinguished Engineer, CTO Automotive Industry
Thank You!
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