Final Pitch Presentation for H&M Just Me

1. PITCH PRESENTATION // June 6, 2011

2. WHO IS H&M?
H&M is a massive Swedish clothing
conglomerate offering fashionable
clothing for the best price.

3. H&M’S COMPANY MISSION

4. H&M’S COMPANY MISSION
“Everybody should be able to find their
personal style within H&M collections.”

5. BUT H&M HAS
A PROBLEM LATELY...

6. THE RISE OF
INDIVIDUALISM

7. MASS-PRODUCTION MEANS A LOT
OF PEOPLE LOOK ALIKE

8. THIS IS AN ABSOLUTE
NO-GO IN FASHION

9. QUOTES ON THE ISSUE

10. QUOTES ON THE ISSUE

11. QUOTES ON THE ISSUE

12. QUOTES ON THE ISSUE

13. THAT’S WHY MOST
FASHION-CONSCIOUS PEOPLE
DON’T SHOP AT H&M.

14. SIMPLY, BECAUSE THEY DON’T WANT
TO LOOK ALIKE!

15. SIMPLY, BECAUSE THEY DON’T WANT
TO LOOK ALIKE!

16. SIMPLY, BECAUSE THEY DON’T WANT
TO LOOK ALIKE!

17. THE CHALLENGE

18. THE CHALLENGE
HOW CAN WE CHANGE THIS
PROBLEM WITHOUT
CHANGING OUR BUSINESS?

19. BY INTRODUCING
THE FIRST 100% INDIVIDUALISABLE
FASHION COLLECTION

20. INTRODUCING TO YOU

21. by

22. MADE BY
FOR YOU

23. EVERYTHING STARTS WITH A
DIY FASHION KIT.

24. EVERYTHING STARTS WITH A
DIY FASHION KIT.
Back
Front

25. SOLD IN STORE AT POS.

26. SOLD IN STORE AT POS.

27. IN THERE IS EVERYTHING YOU WILL NEED TO
GET STARTED.

28. IN THERE IS EVERYTHING YOU WILL NEED TO
GET STARTED.

29. IN THERE IS EVERYTHING YOU WILL NEED TO
GET STARTED.

30. IN THERE IS EVERYTHING YOU WILL NEED TO
GET STARTED.

31. IN THERE IS EVERYTHING YOU WILL NEED TO
GET STARTED.

32. IN THERE IS EVERYTHING YOU WILL NEED TO
GET STARTED.

33. IN THERE IS EVERYTHING YOU WILL NEED TO
GET STARTED.

34. IN THERE IS EVERYTHING YOU WILL NEED TO
GET STARTED.

35. IN THERE IS EVERYTHING YOU WILL NEED TO
GET STARTED.

36. SO NOW IF YOU BUY A PAIR OF JEANS

37. YOU GET INSTRUCTIONS ON HOW
TO MAKE IT UNIQUE.

38. YOU GET INSTRUCTIONS ON HOW
TO MAKE IT UNIQUE.

39. THE WEBSITE IS THE FUNDAMENTAL
PLATFORM OF THE CAMPAIGN WHERE

40. YOU CAN DOWNLOAD INSTRUCTIONS

41. YOU CAN WATCH DIY-TUTORIALS

42. YOU CAN SHARE YOUR DESIGNS WITH
OTHERS

43. AND YOU CAN SIGN UP FOR IN-STORE
WORKSHOPS

44. OR FIND A POP-UP LOCATION WHERE YOU
CAN WORK WITH INSTRUCTORS

45. OR FIND A POP-UP LOCATION WHERE YOU
CAN WORK WITH INSTRUCTORS

46. AND PARTY!!!

47. WE EVEN HOST A CONTEST WHERE PEOPLE
CAN SUBMIT THEIR DESIGNS

48. WE EVEN HOST A CONTEST WHERE PEOPLE
CAN SUBMIT THEIR DESIGNS

49. AND THE BEST DESIGNERS WILL BE
FEATURED IN THE MONTHLY
JUST ME MAGAZINE.

50. TO SPREAD THE WORD, WE WILL
LAUNCH A SPECIAL PRINT CAMPAIGN.

51. WITH
CITY LIGHT
POSTERS

52. WITH
CITY LIGHT
POSTERS

53. AND BILLBOARDS

54. AND BILLBOARDS

55. THIS IS NOT JUST A CAMPAIGN

56. IT’S AN ON-GOING MOVEMENT

57. RELEVANT IN EACH
SEASON’S COLLECTION

58. RELEVANT IN EACH
SEASON’S COLLECTION

59. HELPING H&M TO MAINTAIN
RELEVANT TO THE
FASHION AUDIENCE

60. WHILE RESHAPING HOW THE
FASHION BUSINESS WORKS.

62. NOT CONVINCED?

63. LOOK AT TATJANA’S SKIRT.

64. THANK YOU