Personal Brand Presentation developed for Project & Portfolio 1 course at Full Sail University.

1. PERSONAL BRAND EXPLORATION
Sebastian Lojo
Project & Portfolio I
December 15, 2019

2. The third son in a batch of four (4), and one of three
siblings whose names end with ‘ian’, Sebastian is a
human being in search of personal excellence. This
path of constant growth has taken him through
professional experiences in the restaurant business,
event & artist production, content creation, branding
and entrepreneurship, which is a main focus.
He is deeply creative, empathic and purpose driven.
Creating business models that generate prosperity for
all beings on the planet is a professional goal of his, as
well as empowering people to overcome themselves
and lead meaningful and successful lives.
(That is a purposefully forced smile, don’t be scared).
IDENTITY

3. PROFESSION
Potential Job Titles:
• Director - Stage, Motion Pictures, Television, and
Radio
• Public Relations & Fundraising Manager
• Chief Sustainability Officer
Creator Archetype - show, through innovative ideation,
content creation and powerful storytelling how different
businesses and industries can achieve higher goals and
standards.
One aspect of business not many understand, is the fact
that optimization depends on understanding the
intricacies of our mind, our strengths, our insecurities. It
is my job to understand these and guide others towards
that understanding.
Video Game - Animation - eCommerce - Film - Tech

4. • DEMOGRAPHICS: 35-55 year old
business owners, talent acquisition
companies, headhunters.
• PSYCHOGRAPHICS: understands the
impact technology, innovation and
human interactions have on
success. Aware of the importance of
empathy and interpersonal skills, as
well as internal motivation.
• IDEAL AUDIENCE MEMBERS:
Claude Silver, Chief Heart Officer
(Vaynermedia). Recruiting
Coordinators (Nintendo of America).
Human Resources Manager (Angel
List)
Small business owners, angel investors, talent hunters.

5. GOALS
Short Term: (Immediately After Graduation, 2021)
• Secure funding for Apiens Entertainment, open first office.
Consulting agency active. Alternatively, achieve intern/entry-
level position at Vaynermedia, NoA or similar organization.
‣ Produce high quality content that adds value and is
targeted towards these companies.
‣ Find sustainably-sourced clothing provider for
merchandise.
Mid Term: (2025)
• Several brand & NGO collaborations with Apiens, brand
expansion towards mass audience in process. Agency acquired
multiple middle-level clients.
‣ Sustainable merchandise sales increasing 100% monthly.
‣ Agency clients reporting increased earnings as well as
employee satisfaction and productivity rates.
Long Term: (2040)
• Apiens Foundation established. Brand generating economic and
environmental growth in third-world countries. Achieved
worldwide market positioning as one of the most impactful
entertainment companies.

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Marketing & Branding 87%
Adobe Creative Suite 65%
Listening & Human Interactions 80%
Public Speaking 80%
SOFTHARD
Social Media Marketing 60%
WordPress CMS 50%
Professional Writing 65%
Public Speaking 80%
SOFTHARD

7. I will produce content and entertainment
that will tell the stories of people’s brands
and businesses, as well as those of my
own.
PROMISE

8. CREDENTIALS
Work Experience:
• Lojo Restaurant Management: culture
creation, internal communications,
crew motivation.
• OnBeat Productions: marketing and
content management.
• Apiens Entertainment: founder,
director, writer.
Education:
• Business Management B.S.,
Universidad Metropolitana.
• Entertainment Business, B.S., Full
Sail University (Exp. 2020)

9. COMPETITION
Adebayo Adeyemo
Industry Experience:
• Multiple internships and positions
since 2012. Communications,
marketing, operations.
Education:
• Media & Communications B.S., Ursinus College.
Leadership Experience:
• Supervisor, Zenith.
Skills and Proficiencies:
• Public Speaking - 17 endorsements
• Social Media - 29 endorsements
• Marketing Communications - 15 endorsements
Sebastian Lojo
Overall Online Presence:
• 500+ Connections.
• Grade: High, 75 out of 100
Industry Experience:
• 2+ years in teambuilding in restaurant
business, 1 year artist & event
production, 2 years in content
production, marketing & branding. 1
year in company-building.
Education:
• Current student enrolled in Entertainment Business,
B.S. at Full Sail University.
• Business Management, Universidad Metropolitana.
Leadership Experience:
• Entrepreneurship, organizational culture creation and
implementation.
Skills and Proficiencies:
• Social Media Marketing - 0 endorsements
• Content Creation - 0 endorsements
• Public Speaking - 0 endorsements
Overall Online Presence:
• Grade: Poor, 20 out of 100

10. COMPETITION
Jonathan Parker
Industry Experience:
• Human Resources, tutoring, event
planning, team leadership.
Education:
• Human Resource Management BBA, University of
Central Florida.
• Current student enrolled in Entertainment Business,
B.S. at Full Sail University.
Leadership Experience:
• Team Leader, Target.
Skills and Proficiencies:
• Public Speaking - 11 endorsements
• Microsoft Office - 5 endorsements
• Advertising - 6 endorsements
Sebastian Lojo
Overall Online Presence:
• 500+ Connections.
• Grade: Average, 50 out of 100
Industry Experience:
• 2+ years in teambuilding in restaurant
business, 1 year artist & event
production, 2 years in content
production, marketing & branding. 1
year in company-building.
Education:
• Current student enrolled in Entertainment Business,
B.S. at Full Sail University.
• Business Management, Universidad Metropolitana.
Leadership Experience:
• Entrepreneurship, organizational culture creation and
implementation.
Skills and Proficiencies:
• Social Media Marketing - 0 endorsements
• Content Creation - 0 endorsements
• Public Speaking - 0 endorsements
Overall Online Presence:
• Grade: Poor, 20 out of 100

11. BRAND POSITION
I’m here to create solutions, protect what must be
protected and lead others into paths of meaning
and growth. I’m here out of gratitude and a
profound desire to improve as much as I can.
SEBASTIAN “BANANASTIAN” LOJO
The “Bananastian” nickname is nothing
more than a symbolism for fruity nutrition,
hilariousness and a baton of responsibility.

12. NETWORKING &
MARKETING
Industry Events & Organizations
• SXSW Conference
‣ March 13-22, 2020 | Austin, TX
• DECA
‣ Collegiate Division
• Electronic Entertainment Expo
‣ June 9-11, 2020 | Los Angeles, CA
Digital Marketing
• Primary Content: audiovisual content. Short, sketch-like
videos that deliver meaning, purpose and good storytelling
that is also hilarious.
• Primary Tools: Instagram, YouTube and Facebook. Promoting
personal artistic content to increase brand awareness and
impact.
• Website: Full Sail Portfolio will contain coursework
developed as well as projects created with fellow alumni.

13. PROFESSIONAL DEVELOPMENT
Mentor
• In search of a Startup/Management Expert
with experience in building organizations,
teams and culture.
Formal Education
• Complete Entertainment Business, B.S. by
December 2020.
•
Technical Skills
• Adobe Premiere Pro, Photoshop, Illustrator -
Lynda.com, May 2020.
• SEO Foundations - Lynda.com, May 2020.
• Google Ads - Lynda.com, Nov 2019.
• Video Production & Editing.
Soft Skills
• Leadership - Out-of-school projects,
entrepreneurship, personal reading.
• Time Management & Organization - personal
reading.
• Regularly attend Toastmasters monthly
events, starting Jan. 2020.

14. Sebastian Lojo
Do you know the exact number of people that are
unaware of how important it is in life and business to
be in control of one’s own mind? What about the
importance of having a strong brand story, message and
online presence?
Yeah, no idea either.
What I do know is that I see mind and brand as connected entities and I can help you
bridge them, creating integrity between life and business. I’ve provided consulting and
content for people and organizations, generating a positive impact in teams, marketing
results and personal development.

15. REFERENCES
Parker, J. (2019). Jonathan Parker LinkedIn Profile. Retrieved
Oct 23, 2019, from https://www.linkedin.com/in/jaieagle/.
Adeyemo, A. (2019). Adebayo Adeyemo LinkedIn Profile.
Retrieved Oct 23, 2019, from https://www.linkedin.com/in/
adebayo-adeyemo-7303aa92/.
ONETOnLine.org. (2019).Summary Report for:
11-2031.00 - Public Relations and Fundraising Managers.
Retrieved Oct 23, 2019, from https://www.onetonline.org/link/
summary/11-2031.00
Conference: SXSW Conference & Festivals. (n.d.). Retrieved Oct
23, 2019 from https://www.sxsw.com/conference/.
Job Openings – Careers at Nintendo of America – Search Jobs.
(n.d.). Retrieved October 23, 2019, from https://
careers.nintendo.com/job-openings/?loc=all?cat.
Jobs at VaynerMedia LLC (2019). Retrieved Oct 23, 2019 from
https://boards.greenhouse.io/vaynermedia
VaynerMedia LLC (2019). VaynerMedia LLC Company Page on
LinkedIn. Retrieved Oct 23, 2019, from https://
www.linkedin.com/company/vaynermedia/