SlideShare uma empresa Scribd logo
1 de 27
Mind the bots.
Webmaster tools
Bing XML Sitemap Plugin
But put people
first.
Source: http://www.csml.ucl.ac.uk/courses/msc_ml/?q=node/37
What’s
Popular
Authority
@vincentwehren

Mais conteúdo relacionado

Mais de Search Marketing Expo - SMX

Create for Someone, Not Just Anyone: Adobe's Audience Audit By Maria Corcoran
Create for Someone, Not Just Anyone: Adobe's Audience Audit By Maria CorcoranCreate for Someone, Not Just Anyone: Adobe's Audience Audit By Maria Corcoran
Create for Someone, Not Just Anyone: Adobe's Audience Audit By Maria CorcoranSearch Marketing Expo - SMX
 
Consumer Lead Change: How to Stay Relevant and Build Success By Duane Forrester
Consumer Lead Change: How to Stay Relevant and Build Success By Duane ForresterConsumer Lead Change: How to Stay Relevant and Build Success By Duane Forrester
Consumer Lead Change: How to Stay Relevant and Build Success By Duane ForresterSearch Marketing Expo - SMX
 
Create Powerful Custom Automations With AdWords Scripts By Frederick Vallaeys
Create Powerful Custom Automations With AdWords Scripts By Frederick VallaeysCreate Powerful Custom Automations With AdWords Scripts By Frederick Vallaeys
Create Powerful Custom Automations With AdWords Scripts By Frederick VallaeysSearch Marketing Expo - SMX
 
Using AdWords Scripts to Create Your Own Ad Tech Landscape By Mitch Larson
Using AdWords Scripts to Create Your Own Ad Tech Landscape By Mitch LarsonUsing AdWords Scripts to Create Your Own Ad Tech Landscape By Mitch Larson
Using AdWords Scripts to Create Your Own Ad Tech Landscape By Mitch LarsonSearch Marketing Expo - SMX
 
Busting Google's Black Box: Navigating Google Algorithms in a Post-Update Wor...
Busting Google's Black Box: Navigating Google Algorithms in a Post-Update Wor...Busting Google's Black Box: Navigating Google Algorithms in a Post-Update Wor...
Busting Google's Black Box: Navigating Google Algorithms in a Post-Update Wor...Search Marketing Expo - SMX
 
Solving SEO Issues In Google's Post Update World: How To Track Unconfirmed Al...
Solving SEO Issues In Google's Post Update World: How To Track Unconfirmed Al...Solving SEO Issues In Google's Post Update World: How To Track Unconfirmed Al...
Solving SEO Issues In Google's Post Update World: How To Track Unconfirmed Al...Search Marketing Expo - SMX
 
The Journey To Cross-Device Nirvana By Mike Henderson
The Journey To Cross-Device Nirvana By Mike HendersonThe Journey To Cross-Device Nirvana By Mike Henderson
The Journey To Cross-Device Nirvana By Mike HendersonSearch Marketing Expo - SMX
 
Dating Tips to Maximize the Brand Agency Relationship By Chad Gingrich and Sh...
Dating Tips to Maximize the Brand Agency Relationship By Chad Gingrich and Sh...Dating Tips to Maximize the Brand Agency Relationship By Chad Gingrich and Sh...
Dating Tips to Maximize the Brand Agency Relationship By Chad Gingrich and Sh...Search Marketing Expo - SMX
 
Let's Start Using Event Tracking For More Than Email Clicks By Joe Martinez
Let's Start Using Event Tracking For More Than Email Clicks By Joe MartinezLet's Start Using Event Tracking For More Than Email Clicks By Joe Martinez
Let's Start Using Event Tracking For More Than Email Clicks By Joe MartinezSearch Marketing Expo - SMX
 
Using Paid Search & Social Together To Deliver The Ultimate Knock-Out Punch B...
Using Paid Search & Social Together To Deliver The Ultimate Knock-Out Punch B...Using Paid Search & Social Together To Deliver The Ultimate Knock-Out Punch B...
Using Paid Search & Social Together To Deliver The Ultimate Knock-Out Punch B...Search Marketing Expo - SMX
 
Dynamic Remarketing for the Google Display Network By David Szetela
Dynamic Remarketing for the Google Display Network By David SzetelaDynamic Remarketing for the Google Display Network By David Szetela
Dynamic Remarketing for the Google Display Network By David SzetelaSearch Marketing Expo - SMX
 
Brick & Mortar's Secret Weapon: Search Data By Andrew Ruegger
Brick & Mortar's Secret Weapon: Search Data By Andrew RueggerBrick & Mortar's Secret Weapon: Search Data By Andrew Ruegger
Brick & Mortar's Secret Weapon: Search Data By Andrew RueggerSearch Marketing Expo - SMX
 
Breaking Through: Practical Steps to Follow to Identify What and Where to Tes...
Breaking Through: Practical Steps to Follow to Identify What and Where to Tes...Breaking Through: Practical Steps to Follow to Identify What and Where to Tes...
Breaking Through: Practical Steps to Follow to Identify What and Where to Tes...Search Marketing Expo - SMX
 
Principles of Optimization and Growth By Jeremy Epperson
Principles of Optimization and Growth By Jeremy EppersonPrinciples of Optimization and Growth By Jeremy Epperson
Principles of Optimization and Growth By Jeremy EppersonSearch Marketing Expo - SMX
 
Optimizing Content for Voice Search and Virtual Assistants By Benu Aggarwal
Optimizing Content for Voice Search and Virtual Assistants By Benu AggarwalOptimizing Content for Voice Search and Virtual Assistants By Benu Aggarwal
Optimizing Content for Voice Search and Virtual Assistants By Benu AggarwalSearch Marketing Expo - SMX
 
Your Step By Step Guide to Testing Voice Search By Purna Virji
Your Step By Step Guide to Testing Voice Search By Purna VirjiYour Step By Step Guide to Testing Voice Search By Purna Virji
Your Step By Step Guide to Testing Voice Search By Purna VirjiSearch Marketing Expo - SMX
 
Share of Visit: Focus on the Customer Journey By Drew Breunig
Share of Visit: Focus on the Customer Journey By Drew BreunigShare of Visit: Focus on the Customer Journey By Drew Breunig
Share of Visit: Focus on the Customer Journey By Drew BreunigSearch Marketing Expo - SMX
 

Mais de Search Marketing Expo - SMX (20)

Create for Someone, Not Just Anyone: Adobe's Audience Audit By Maria Corcoran
Create for Someone, Not Just Anyone: Adobe's Audience Audit By Maria CorcoranCreate for Someone, Not Just Anyone: Adobe's Audience Audit By Maria Corcoran
Create for Someone, Not Just Anyone: Adobe's Audience Audit By Maria Corcoran
 
Alexa, How Do I Do SEO For You? By Navneet Virk
Alexa, How Do I Do SEO For You? By Navneet VirkAlexa, How Do I Do SEO For You? By Navneet Virk
Alexa, How Do I Do SEO For You? By Navneet Virk
 
Consumer Lead Change: How to Stay Relevant and Build Success By Duane Forrester
Consumer Lead Change: How to Stay Relevant and Build Success By Duane ForresterConsumer Lead Change: How to Stay Relevant and Build Success By Duane Forrester
Consumer Lead Change: How to Stay Relevant and Build Success By Duane Forrester
 
Create Powerful Custom Automations With AdWords Scripts By Frederick Vallaeys
Create Powerful Custom Automations With AdWords Scripts By Frederick VallaeysCreate Powerful Custom Automations With AdWords Scripts By Frederick Vallaeys
Create Powerful Custom Automations With AdWords Scripts By Frederick Vallaeys
 
Using AdWords Scripts to Create Your Own Ad Tech Landscape By Mitch Larson
Using AdWords Scripts to Create Your Own Ad Tech Landscape By Mitch LarsonUsing AdWords Scripts to Create Your Own Ad Tech Landscape By Mitch Larson
Using AdWords Scripts to Create Your Own Ad Tech Landscape By Mitch Larson
 
Busting Google's Black Box: Navigating Google Algorithms in a Post-Update Wor...
Busting Google's Black Box: Navigating Google Algorithms in a Post-Update Wor...Busting Google's Black Box: Navigating Google Algorithms in a Post-Update Wor...
Busting Google's Black Box: Navigating Google Algorithms in a Post-Update Wor...
 
Solving SEO Issues In Google's Post Update World: How To Track Unconfirmed Al...
Solving SEO Issues In Google's Post Update World: How To Track Unconfirmed Al...Solving SEO Issues In Google's Post Update World: How To Track Unconfirmed Al...
Solving SEO Issues In Google's Post Update World: How To Track Unconfirmed Al...
 
The Journey To Cross-Device Nirvana By Mike Henderson
The Journey To Cross-Device Nirvana By Mike HendersonThe Journey To Cross-Device Nirvana By Mike Henderson
The Journey To Cross-Device Nirvana By Mike Henderson
 
Dating Tips to Maximize the Brand Agency Relationship By Chad Gingrich and Sh...
Dating Tips to Maximize the Brand Agency Relationship By Chad Gingrich and Sh...Dating Tips to Maximize the Brand Agency Relationship By Chad Gingrich and Sh...
Dating Tips to Maximize the Brand Agency Relationship By Chad Gingrich and Sh...
 
Let's Start Using Event Tracking For More Than Email Clicks By Joe Martinez
Let's Start Using Event Tracking For More Than Email Clicks By Joe MartinezLet's Start Using Event Tracking For More Than Email Clicks By Joe Martinez
Let's Start Using Event Tracking For More Than Email Clicks By Joe Martinez
 
Using Paid Search & Social Together To Deliver The Ultimate Knock-Out Punch B...
Using Paid Search & Social Together To Deliver The Ultimate Knock-Out Punch B...Using Paid Search & Social Together To Deliver The Ultimate Knock-Out Punch B...
Using Paid Search & Social Together To Deliver The Ultimate Knock-Out Punch B...
 
Paid Search Fundamentals By Matt Van Wagner
Paid Search Fundamentals By Matt Van WagnerPaid Search Fundamentals By Matt Van Wagner
Paid Search Fundamentals By Matt Van Wagner
 
Dynamic Remarketing for the Google Display Network By David Szetela
Dynamic Remarketing for the Google Display Network By David SzetelaDynamic Remarketing for the Google Display Network By David Szetela
Dynamic Remarketing for the Google Display Network By David Szetela
 
Brick & Mortar's Secret Weapon: Search Data By Andrew Ruegger
Brick & Mortar's Secret Weapon: Search Data By Andrew RueggerBrick & Mortar's Secret Weapon: Search Data By Andrew Ruegger
Brick & Mortar's Secret Weapon: Search Data By Andrew Ruegger
 
Breaking Through: Practical Steps to Follow to Identify What and Where to Tes...
Breaking Through: Practical Steps to Follow to Identify What and Where to Tes...Breaking Through: Practical Steps to Follow to Identify What and Where to Tes...
Breaking Through: Practical Steps to Follow to Identify What and Where to Tes...
 
Principles of Optimization and Growth By Jeremy Epperson
Principles of Optimization and Growth By Jeremy EppersonPrinciples of Optimization and Growth By Jeremy Epperson
Principles of Optimization and Growth By Jeremy Epperson
 
SEO Without SERPS By Bryson Meunier
SEO Without SERPS By Bryson MeunierSEO Without SERPS By Bryson Meunier
SEO Without SERPS By Bryson Meunier
 
Optimizing Content for Voice Search and Virtual Assistants By Benu Aggarwal
Optimizing Content for Voice Search and Virtual Assistants By Benu AggarwalOptimizing Content for Voice Search and Virtual Assistants By Benu Aggarwal
Optimizing Content for Voice Search and Virtual Assistants By Benu Aggarwal
 
Your Step By Step Guide to Testing Voice Search By Purna Virji
Your Step By Step Guide to Testing Voice Search By Purna VirjiYour Step By Step Guide to Testing Voice Search By Purna Virji
Your Step By Step Guide to Testing Voice Search By Purna Virji
 
Share of Visit: Focus on the Customer Journey By Drew Breunig
Share of Visit: Focus on the Customer Journey By Drew BreunigShare of Visit: Focus on the Customer Journey By Drew Breunig
Share of Visit: Focus on the Customer Journey By Drew Breunig
 

Último

Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...Dipal Arora
 
Pharma Works Profile of Karan Communications
Pharma Works Profile of Karan CommunicationsPharma Works Profile of Karan Communications
Pharma Works Profile of Karan Communicationskarancommunications
 
B.COM Unit – 4 ( CORPORATE SOCIAL RESPONSIBILITY ( CSR ).pptx
B.COM Unit – 4 ( CORPORATE SOCIAL RESPONSIBILITY ( CSR ).pptxB.COM Unit – 4 ( CORPORATE SOCIAL RESPONSIBILITY ( CSR ).pptx
B.COM Unit – 4 ( CORPORATE SOCIAL RESPONSIBILITY ( CSR ).pptxpriyanshujha201
 
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...lizamodels9
 
Insurers' journeys to build a mastery in the IoT usage
Insurers' journeys to build a mastery in the IoT usageInsurers' journeys to build a mastery in the IoT usage
Insurers' journeys to build a mastery in the IoT usageMatteo Carbone
 
Unlocking the Secrets of Affiliate Marketing.pdf
Unlocking the Secrets of Affiliate Marketing.pdfUnlocking the Secrets of Affiliate Marketing.pdf
Unlocking the Secrets of Affiliate Marketing.pdfOnline Income Engine
 
Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...
Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...
Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...anilsa9823
 
VIP Call Girls In Saharaganj ( Lucknow ) 🔝 8923113531 🔝 Cash Payment (COD) 👒
VIP Call Girls In Saharaganj ( Lucknow  ) 🔝 8923113531 🔝  Cash Payment (COD) 👒VIP Call Girls In Saharaganj ( Lucknow  ) 🔝 8923113531 🔝  Cash Payment (COD) 👒
VIP Call Girls In Saharaganj ( Lucknow ) 🔝 8923113531 🔝 Cash Payment (COD) 👒anilsa9823
 
Call Girls Pune Just Call 9907093804 Top Class Call Girl Service Available
Call Girls Pune Just Call 9907093804 Top Class Call Girl Service AvailableCall Girls Pune Just Call 9907093804 Top Class Call Girl Service Available
Call Girls Pune Just Call 9907093804 Top Class Call Girl Service AvailableDipal Arora
 
Famous Olympic Siblings from the 21st Century
Famous Olympic Siblings from the 21st CenturyFamous Olympic Siblings from the 21st Century
Famous Olympic Siblings from the 21st Centuryrwgiffor
 
Monte Carlo simulation : Simulation using MCSM
Monte Carlo simulation : Simulation using MCSMMonte Carlo simulation : Simulation using MCSM
Monte Carlo simulation : Simulation using MCSMRavindra Nath Shukla
 
0183760ssssssssssssssssssssssssssss00101011 (27).pdf
0183760ssssssssssssssssssssssssssss00101011 (27).pdf0183760ssssssssssssssssssssssssssss00101011 (27).pdf
0183760ssssssssssssssssssssssssssss00101011 (27).pdfRenandantas16
 
The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...
The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...
The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...Aggregage
 
Best VIP Call Girls Noida Sector 40 Call Me: 8448380779
Best VIP Call Girls Noida Sector 40 Call Me: 8448380779Best VIP Call Girls Noida Sector 40 Call Me: 8448380779
Best VIP Call Girls Noida Sector 40 Call Me: 8448380779Delhi Call girls
 
The Coffee Bean & Tea Leaf(CBTL), Business strategy case study
The Coffee Bean & Tea Leaf(CBTL), Business strategy case studyThe Coffee Bean & Tea Leaf(CBTL), Business strategy case study
The Coffee Bean & Tea Leaf(CBTL), Business strategy case studyEthan lee
 
A305_A2_file_Batkhuu progress report.pdf
A305_A2_file_Batkhuu progress report.pdfA305_A2_file_Batkhuu progress report.pdf
A305_A2_file_Batkhuu progress report.pdftbatkhuu1
 
Ensure the security of your HCL environment by applying the Zero Trust princi...
Ensure the security of your HCL environment by applying the Zero Trust princi...Ensure the security of your HCL environment by applying the Zero Trust princi...
Ensure the security of your HCL environment by applying the Zero Trust princi...Roland Driesen
 
It will be International Nurses' Day on 12 May
It will be International Nurses' Day on 12 MayIt will be International Nurses' Day on 12 May
It will be International Nurses' Day on 12 MayNZSG
 
Best Basmati Rice Manufacturers in India
Best Basmati Rice Manufacturers in IndiaBest Basmati Rice Manufacturers in India
Best Basmati Rice Manufacturers in IndiaShree Krishna Exports
 

Último (20)

Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
 
Pharma Works Profile of Karan Communications
Pharma Works Profile of Karan CommunicationsPharma Works Profile of Karan Communications
Pharma Works Profile of Karan Communications
 
B.COM Unit – 4 ( CORPORATE SOCIAL RESPONSIBILITY ( CSR ).pptx
B.COM Unit – 4 ( CORPORATE SOCIAL RESPONSIBILITY ( CSR ).pptxB.COM Unit – 4 ( CORPORATE SOCIAL RESPONSIBILITY ( CSR ).pptx
B.COM Unit – 4 ( CORPORATE SOCIAL RESPONSIBILITY ( CSR ).pptx
 
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...
 
Insurers' journeys to build a mastery in the IoT usage
Insurers' journeys to build a mastery in the IoT usageInsurers' journeys to build a mastery in the IoT usage
Insurers' journeys to build a mastery in the IoT usage
 
Unlocking the Secrets of Affiliate Marketing.pdf
Unlocking the Secrets of Affiliate Marketing.pdfUnlocking the Secrets of Affiliate Marketing.pdf
Unlocking the Secrets of Affiliate Marketing.pdf
 
Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...
Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...
Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...
 
VVVIP Call Girls In Greater Kailash ➡️ Delhi ➡️ 9999965857 🚀 No Advance 24HRS...
VVVIP Call Girls In Greater Kailash ➡️ Delhi ➡️ 9999965857 🚀 No Advance 24HRS...VVVIP Call Girls In Greater Kailash ➡️ Delhi ➡️ 9999965857 🚀 No Advance 24HRS...
VVVIP Call Girls In Greater Kailash ➡️ Delhi ➡️ 9999965857 🚀 No Advance 24HRS...
 
VIP Call Girls In Saharaganj ( Lucknow ) 🔝 8923113531 🔝 Cash Payment (COD) 👒
VIP Call Girls In Saharaganj ( Lucknow  ) 🔝 8923113531 🔝  Cash Payment (COD) 👒VIP Call Girls In Saharaganj ( Lucknow  ) 🔝 8923113531 🔝  Cash Payment (COD) 👒
VIP Call Girls In Saharaganj ( Lucknow ) 🔝 8923113531 🔝 Cash Payment (COD) 👒
 
Call Girls Pune Just Call 9907093804 Top Class Call Girl Service Available
Call Girls Pune Just Call 9907093804 Top Class Call Girl Service AvailableCall Girls Pune Just Call 9907093804 Top Class Call Girl Service Available
Call Girls Pune Just Call 9907093804 Top Class Call Girl Service Available
 
Famous Olympic Siblings from the 21st Century
Famous Olympic Siblings from the 21st CenturyFamous Olympic Siblings from the 21st Century
Famous Olympic Siblings from the 21st Century
 
Monte Carlo simulation : Simulation using MCSM
Monte Carlo simulation : Simulation using MCSMMonte Carlo simulation : Simulation using MCSM
Monte Carlo simulation : Simulation using MCSM
 
0183760ssssssssssssssssssssssssssss00101011 (27).pdf
0183760ssssssssssssssssssssssssssss00101011 (27).pdf0183760ssssssssssssssssssssssssssss00101011 (27).pdf
0183760ssssssssssssssssssssssssssss00101011 (27).pdf
 
The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...
The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...
The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...
 
Best VIP Call Girls Noida Sector 40 Call Me: 8448380779
Best VIP Call Girls Noida Sector 40 Call Me: 8448380779Best VIP Call Girls Noida Sector 40 Call Me: 8448380779
Best VIP Call Girls Noida Sector 40 Call Me: 8448380779
 
The Coffee Bean & Tea Leaf(CBTL), Business strategy case study
The Coffee Bean & Tea Leaf(CBTL), Business strategy case studyThe Coffee Bean & Tea Leaf(CBTL), Business strategy case study
The Coffee Bean & Tea Leaf(CBTL), Business strategy case study
 
A305_A2_file_Batkhuu progress report.pdf
A305_A2_file_Batkhuu progress report.pdfA305_A2_file_Batkhuu progress report.pdf
A305_A2_file_Batkhuu progress report.pdf
 
Ensure the security of your HCL environment by applying the Zero Trust princi...
Ensure the security of your HCL environment by applying the Zero Trust princi...Ensure the security of your HCL environment by applying the Zero Trust princi...
Ensure the security of your HCL environment by applying the Zero Trust princi...
 
It will be International Nurses' Day on 12 May
It will be International Nurses' Day on 12 MayIt will be International Nurses' Day on 12 May
It will be International Nurses' Day on 12 May
 
Best Basmati Rice Manufacturers in India
Best Basmati Rice Manufacturers in IndiaBest Basmati Rice Manufacturers in India
Best Basmati Rice Manufacturers in India
 

Vincent Wehren Bing the ultimate ranking factor