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The State of Audience: Transitioning to a First-Party World By Austin Denny

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From the SMX East Conference in New York City, September 27-29, 2016. SESSION: Advanced Audience Targeting. PRESENTATION: The State of Audience: Transitioning to a First Party World - Given by Austin Denny - PMG, Audience Science Lead. #SMX #31B

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The State of Audience: Transitioning to a First-Party World By Austin Denny

  1. 1. #SMX #31B @austindenny Transitioning to a first-party world THE STATE OF AUDIENCE
  2. 2. #SMX #31B @austindenny Transitioning to a first-party world THE STATE OF AUDIENCE
  3. 3. #SMX #31B @austindenny
  4. 4. #SMX #31B @austindenny
  5. 5. #SMX #31B @austindenny CRM 1. ALIGN AUDIENCES ACROSS CHANNELS 2. MAKE EXPERIENCES MEANINGFUL
  6. 6. #SMX #31B @austindenny CONSOLIDATING AUDIENCE DATA
  7. 7. #SMX #31B @austindenny $5,428,000,000 market cap of DMPs acquired since 2004
  8. 8. #SMX #31B @austindenny Acquisition Timeline
  9. 9. #SMX #31B @austindenny Consolidation in production & delivery
  10. 10. #SMX #31B @austindenny Cookies make the difference
  11. 11. #SMX #31B @austindenny
  12. 12. #SMX #31B @austindenny 1. You know your customer best 2. Cut media waste 3. Sequential messaging & clean attribution 4. Makes cross-device a reality 5. Improved control in every channel People-based targeting benefits
  13. 13. #SMX #31B @austindenny
  14. 14. #SMX #31B @austindenny GENERAL BEST PRACTICES
  15. 15. #SMX #31B @austindenny Update frequently 20,000 transactions per day over six months represents 3.8 million customers.
  16. 16. #SMX #31B @austindenny Privacy comes first AES 256 ENCRYPTION SHA 256 HASHING
  17. 17. #SMX #31B @austindenny LEARN MORE: UPCOMING @SMX EVENTS THANK YOU! SEE YOU AT THE NEXT #SMX

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