From the SMX West Conference in San Jose, California, March 1-3, 2016. SESSION: Beyond Clicks: Online–To–Offline Tracking & Attribution. PRESENTATION: The Holy Grail: Connecting CRM & Analytics Platforms - Given by Michael Wiegand, @mwiegand - Portent, Analytics Architect. #SMX #14C
4. #SMX #14C @mwiegand
• Content
I
saw
• Traffic
Sources
that
drove
me
to
your
site
• My
level
of
Engagement
Analytics collects data about my visit.
5. #SMX #14C @mwiegand
• The
Company
I
work
for
• My
Lead
Status
after
talking
to
your
sales
team
• My
Lifetime
Value
after
buying
several
things
If I fill out a form, CRM collects more data about me.