From the #SMX East Conference in New York City October 23-25, 2018, we give you your #SMXInsights! Check out some of the best tidbits of SEO and SEM knowledge from this week!
2. #SMX #12a1 @AlexisKSanders
Share these #SMXInsights on your social channels!
#SMXInsights
§There is a worldwide
shift towards mobile
devices and portability
of information, Google
is following this trend.
3. #SMX #12a1 @AlexisKSanders
Share these #SMXInsights on your social channels!
#SMXInsights
§Google rigorously tested
and is enabling sites in
batches, which likely
indicates that they don’t
want this to drastically
alter the SERPs.
4. #SMX #12a1 @AlexisKSanders
Share these #SMXInsights on your social channels!
#SMXInsights
§Single index
§It’ll happen, eventually…
§Mobile used for ranking
§Users are the focus, Google
wants to serve the right
experience
5. #SMX #12a1 @AlexisKSanders
Share these #SMXInsights on your social channels!
#SMXInsights
§Mobile version = indexed
§Users served appropriate
version of site
§Crawl rate ≠ changing
§Desktop-only = okay*
*in terms of mobile-first indexing.
6. #SMX #12a1 @AlexisKSanders
Share these #SMXInsights on your social channels!
#SMXInsights
§Okay:
–Hamburger menus
–Accordion copy
–Breadcrumbs hidden on
mobile
§Mobile interstitials ≠ okay
Source:
• https://twitter.com/JohnMu/status/1047592785589751808
• https://www.deepcrawl.com/blog/news/google-webmaster-hangout-notes-june-16th-2017/;
7. #SMX #12a1 @AlexisKSanders
Share these #SMXInsights on your social channels!
#SMXInsights
§Not related to:
– Speed update
– Mobile-friendliness
– Mobile-first design (including: RWD)
§Concurrent streams exist
(outside of mobile-first
indexing) to determine ranking.
8. #SMX #12a1 @AlexisKSanders
Share these #SMXInsights on your social channels!
#SMXInsights
§Google will send alerts if
there are mobile-first
issues.
§Don’t use flash… ever.
§Interstitials could be
problematic.
Source:
• https://twitter.com/JohnMu/status/1039109483400769536
• https://twitter.com/JohnMu/status/1047592785589751808
• https://www.deepcrawl.com/blog/news/google-webmaster-hangout-notes-january-13th-2017/
9. #SMX #12a1 @AlexisKSanders
Share these #SMXInsights on your social channels!
#SMXInsights
§Do not need to change:
–XML Sitemaps
–Backlinks (Google will use
canonical clusters)
–Canonical tags
Source:
• https://twitter.com/JohnMu/status/927134567840059392
• http://www.thesempost.com/details-googles-mobile-first-indexing-change/
• https://www.deepcrawl.com/blog/news/google-webmaster-hangout-notes-may-30th-2017/
10. #SMX #12a1 @AlexisKSanders
Share these #SMXInsights on your social channels!
#SMXInsights
§Desktop users will see
relevant desktop pages,
but results will be
generated from content
crawled from mobile
pages.
Source: https://www.deepcrawl.com/blog/news/google-webmaster-hangout-notes-april-3rd-2018/
11. #SMX #12a1 @AlexisKSanders
Share these #SMXInsights on your social channels!
#SMXInsights
§Mobile-first indexing is
something that is
“enabled” (but… it’s not
something you can turn
on or off – Google
decided when it’s time).
12. #SMX #12a1 @AlexisKSanders
Share these #SMXInsights on your social channels!
#SMXInsights
§Googlebot Smartphone
will start crawling your site
more (than regular
Googlebot).
13. #SMX #12a1 @AlexisKSanders
Share these #SMXInsights on your social channels!
#SMXInsights
§Mobile-first enabled sites
should have comparable
desktop and mobile
experiences.
14. #SMX #12a1 @AlexisKSanders
Share these #SMXInsights on your social channels!
#SMXInsights
§May see more site results
generated by mobile.
– Make sure mobile site
content is at least
appreciably similar to
desktop.
16. #SMX #12a1 @AlexisKSanders
Share these #SMXInsights on your social channels!
#SMXInsights
1. Ad Customizers let you
scale geo-specific ads
2. Geo bid adjustments need
to account for the Big Mac
index
17. #SMX #12a1 @AlexisKSanders
Share these #SMXInsights on your social channels!
#SMXInsights
1. Ad Customizers let you
scale geo-specific ads
2. Geo bid adjustments need
to account for the Big Mac
index
18. #SMX #12a1 @AlexisKSanders
Share these #SMXInsights on your social channels!
#SMXInsights
1. Ad Customizers let you
scale geo-specific ads
2. Geo bid adjustments need
to account for the Big Mac
index
19. #SMX #12a1 @AlexisKSanders
Share these #SMXInsights on your social channels!
#SMXInsights
1. Ad Customizers let you
scale geo-specific ads
2. Geo bid adjustments need
to account for the Big Mac
index
20. #SMX #12a1 @AlexisKSanders
Share these #SMXInsights on your social channels!
#SMXInsights
1. Ad Customizers let you
scale geo-specific ads
2. Geo bid adjustments need
to account for the Big Mac
index
21. #SMX #12a1 @AlexisKSanders
Share these #SMXInsights on your social channels!
#SMXInsights
1. Ad Customizers let you
scale geo-specific ads
2. Geo bid adjustments need
to account for the Big Mac
index
22. #SMX #12a1 @AlexisKSanders
Share these #SMXInsights on your social channels!
#SMXInsights
1. Ad Customizers let you
scale geo-specific ads
2. Geo bid adjustments need
to account for the Big Mac
index
23. #SMX #12a1 @AlexisKSanders
Share these #SMXInsights on your social channels!
#SMXInsights
1. Ad Customizers let you
scale geo-specific ads
2. Geo bid adjustments need
to account for the Big Mac
index
24. #SMX #12a1 @AlexisKSanders
Share these #SMXInsights on your social channels!
#SMXInsights
1. Ad Customizers let you
scale geo-specific ads
2. Geo bid adjustments need
to account for the Big Mac
index
25. #SMX #12a1 @AlexisKSanders
Share these #SMXInsights on your social channels!
#SMXInsights
1. Ad Customizers let you
scale geo-specific ads
2. Geo bid adjustments need
to account for the Big Mac
index
26. #SMX #12a1 @AlexisKSanders
Share these #SMXInsights on your social channels!
#SMXInsights
1. Ad Customizers let you
scale geo-specific ads
2. Geo bid adjustments need
to account for the Big Mac
index
27. #SMX #12a1 @AlexisKSanders
Share these #SMXInsights on your social channels!
#SMXInsights
1. Ad Customizers let you
scale geo-specific ads
2. Geo bid adjustments need
to account for the Big Mac
index
28. #SMX #12a1 @AlexisKSanders
Share these #SMXInsights on your social channels!
#SMXInsights
1. Ad Customizers let you
scale geo-specific ads
2. Geo bid adjustments need
to account for the Big Mac
index
29. #SMX #12a1 @AlexisKSanders
Share these #SMXInsights on your social channels!
#SMXInsights
1. Ad Customizers let you
scale geo-specific ads
2. Geo bid adjustments need
to account for the Big Mac
index
30. #SMX #12a1 @AlexisKSanders
Share these #SMXInsights on your social channels!
#SMXInsights
§There is a worldwide
shift towards mobile
devices and portability
of information, Google
is following this trend.
31. #SMX #12a1 @AlexisKSanders
Share these #SMXInsights on your social channels!
#SMXInsights
§There is a worldwide
shift towards mobile
devices and portability
of information, Google
is following this trend.
32. #SMX #12a1 @AlexisKSanders
Share these #SMXInsights on your social channels!
#SMXInsights
§There is a worldwide
shift towards mobile
devices and portability
of information, Google
is following this trend.
33. #SMX #12a1 @AlexisKSanders
Share these #SMXInsights on your social channels!
#SMXInsights
§There is a worldwide
shift towards mobile
devices and portability
of information, Google
is following this trend.
34. #SMX #12a1 @AlexisKSanders
Share these #SMXInsights on your social channels!
#SMXInsights
§There is a worldwide
shift towards mobile
devices and portability
of information, Google
is following this trend.
35. #SMX #12a1 @AlexisKSanders
Share these #SMXInsights on your social channels!
#SMXInsights
§There is a worldwide
shift towards mobile
devices and portability
of information, Google
is following this trend.
36. #SMX #12a1 @AlexisKSanders
Share these #SMXInsights on your social channels!
#SMXInsights
§There is a worldwide
shift towards mobile
devices and portability
of information, Google
is following this trend.
37. #SMX #12a1 @AlexisKSanders
Share these #SMXInsights on your social channels!
#SMXInsights
§There is a worldwide
shift towards mobile
devices and portability
of information, Google
is following this trend.
38. #SMX #12a1 @AlexisKSanders
Share these #SMXInsights on your social channels!
#SMXInsights
§There is a worldwide
shift towards mobile
devices and portability
of information, Google
is following this trend.
39. #SMX #12a1 @AlexisKSanders
Share these #SMXInsights on your social channels!
#SMXInsights
§There is a worldwide
shift towards mobile
devices and portability
of information, Google
is following this trend.
40. #SMX #12a1 @AlexisKSanders
Share these #SMXInsights on your social channels!
#SMXInsights
§There is a worldwide
shift towards mobile
devices and portability
of information, Google
is following this trend.
41. #SMX #12a1 @AlexisKSanders
Share these #SMXInsights on your social channels!
#SMXInsights
§There is a worldwide
shift towards mobile
devices and portability
of information, Google
is following this trend.
42. #SMX #12a1 @AlexisKSanders
Share these #SMXInsights on your social channels!
#SMXInsights
§There is a worldwide
shift towards mobile
devices and portability
of information, Google
is following this trend.
43. #SMX #12a1 @AlexisKSanders
Share these #SMXInsights on your social channels!
#SMXInsights
§There is a worldwide
shift towards mobile
devices and portability
of information, Google
is following this trend.
44. #SMX #12a1 @AlexisKSanders
Share these #SMXInsights on your social channels!
#SMXInsights
§There is a worldwide
shift towards mobile
devices and portability
of information, Google
is following this trend.