3. #SMX #24A @MagsMac
Started
with
GeoCities...
Sports
marketing
Traditional
PR
Now?
Social
media
+
Experience
junkie
Maggie
Malek,
Head
of
PR
&
Social
5. #SMX #24A @MagsMac
• Written
content
is
now
graphic
content
• Social
traffic
is
not
guaranteed
• Social
engagement
is
a
different
ball
game
• Pay
to
play
Four Years of Change…
19. #SMX #24A @MagsMac
• What
are
people
searching
for
in
the
privacy
of
their
own
Google
search
box?
• What
questions
are
they
asking?
• What
trends
are
you
seeing?
Search data is honest
20. #SMX #24A @MagsMac
Social data is real-time
• What
are
people
saying
about
your
product
to
their
friends?
• How
are
they
interacting
with
your
competitors?
• What
customer
service
issues
are
they
having?
39. #SMX #24A @MagsMac
Social media + content for awareness versus conversion
Awareness metrics Conversion metrics
Reach/Impressions
Engagement
Mentions
Clicks/CTR
Site
Traffic
Brand
Awareness
Sentiment
Leads
Checkouts
Conversion
Rate
Average
Order
Value
Cart
Abandonment
Rate
Customer
Retention
Rate
Customer
LTV