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AMP: Do or Die? 2017 Audience Survey Results

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Check out the results from our 2017 audience survey conducted during SMX East 2017's "AMP: Do or Die" session on October 23, 2017. Interested in joining us at the next SMX event? See what's coming up next by visiting https://marketinglandevents.com.

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AMP: Do or Die? 2017 Audience Survey Results

  1. 1. #SMX #14A @MichelleRobbins AMP: Do or Die? 2017 Audience Survey Results
  2. 2. #SMX #14A @MichelleRobbins AMP: Do or Die? 2017 Audience Survey Results
  3. 3. #SMX #14A @MichelleRobbins §531 Respondents – 60% have not implemented AMP • Lack of feature support (34%) • Cannot see the value (32%) • Not a priority (29%) Overall Adoption of AMP Yes 40% No 60% HAVEYOU IMPLEMENTED AMP?
  4. 4. #SMX #14A @MichelleRobbins 0 10 20 30 40 50 60 Publisher/media E-commerce Services (non e-commerce - health, beauty, informational, etc.) AMP IMPLEMENTED - TYPE OF SITES Percent
  5. 5. #SMX #14A @MichelleRobbins • Number of Pages Converted • < 500 – 61% • < 500-999 – 6% • 1,000 - 9,999 – 15% • 10,000 - 49,999 – 5% • 50,000+ – 12% AMP Implementation • Time to create AMP site • 1 Week – 50% • 1 Month – 28% • 3 Months+ - 17% • Type of development • CMS Plugin – 38% • Custom – 37% • Both - 25%
  6. 6. #SMX #14A @MichelleRobbins 0 10 20 30 40 50 60 Management support/buy-in Development resources Tying initiatives to revenue goal None Other AMP IMPLEMENTATION CHALLENGES Percent
  7. 7. #SMX #14A @MichelleRobbins • No change: 42% • Traffic Increase: 39% • SERP Ranking Increase: 27% • Site Indexation Increase: 27% • Revenue Increase: 9% Results Observed from AMP Implementation Results Traffic increase SERP ranking increase Revenue increase Search engine content indexation increase None
  8. 8. #SMX #14A @MichelleRobbins AMP Landing Pages for PPC
  9. 9. #SMX #14A @MichelleRobbins §218 Respondents – 89% have not tested AMP landing pages • Not a priority (31%) • Lack of resources (22%) • Waiting for expansion (18%) • Waiting for others’ results (13%) AMP for PPC Landing Pages Yes 11% No 89% HAVEYOUTESTED AMP LANDING PAGES?
  10. 10. #SMX #14A @MichelleRobbins LEARN MORE: marketinglandevents.com SEE YOU AT THE NEXT #SMX!

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