Check out the results from our 2017 audience survey conducted during SMX East 2017's "AMP: Do or Die" session on October 23, 2017. Interested in joining us at the next SMX event? See what's coming up next by visiting https://marketinglandevents.com.

1. #SMX #14A @MichelleRobbins
AMP: Do or Die?
2017 Audience
Survey Results

2. #SMX #14A @MichelleRobbins
AMP: Do or Die?
2017 Audience
Survey Results

3. #SMX #14A @MichelleRobbins
§531 Respondents
– 60% have not implemented
AMP
• Lack of feature support
(34%)
• Cannot see the value (32%)
• Not a priority (29%)
Overall Adoption of AMP
Yes
40%
No
60%
HAVEYOU IMPLEMENTED AMP?

4. #SMX #14A @MichelleRobbins
0 10 20 30 40 50 60
Publisher/media
E-commerce
Services (non e-commerce - health, beauty, informational, etc.)
AMP IMPLEMENTED - TYPE OF SITES
Percent

5. #SMX #14A @MichelleRobbins
• Number of Pages Converted
• < 500 – 61%
• < 500-999 – 6%
• 1,000 - 9,999 – 15%
• 10,000 - 49,999 – 5%
• 50,000+ – 12%
AMP Implementation
• Time to create AMP site
• 1 Week – 50%
• 1 Month – 28%
• 3 Months+ - 17%
• Type of development
• CMS Plugin – 38%
• Custom – 37%
• Both - 25%

6. #SMX #14A @MichelleRobbins
0 10 20 30 40 50 60
Management support/buy-in
Development resources
Tying initiatives to revenue goal
None
Other
AMP IMPLEMENTATION CHALLENGES
Percent

7. #SMX #14A @MichelleRobbins
• No change: 42%
• Traffic Increase: 39%
• SERP Ranking Increase: 27%
• Site Indexation Increase: 27%
• Revenue Increase: 9%
Results Observed from AMP Implementation
Results
Traffic increase
SERP ranking increase
Revenue increase
Search engine content
indexation increase
None

8. #SMX #14A @MichelleRobbins
AMP Landing Pages for PPC

9. #SMX #14A @MichelleRobbins
§218 Respondents
– 89% have not tested AMP
landing pages
• Not a priority (31%)
• Lack of resources (22%)
• Waiting for expansion
(18%)
• Waiting for others’ results
(13%)
AMP for PPC Landing Pages
Yes
11%
No
89%
HAVEYOUTESTED AMP LANDING
PAGES?

10. #SMX #14A @MichelleRobbins
LEARN MORE: marketinglandevents.com
SEE YOU AT THE NEXT #SMX!