SearchLeeds 2019 - Will Hobson - Edit Agency - Why social media should be part of your search strategy
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In Will's SearchLeeds talk he takes you through why social media should be part of your search strategy.
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SearchLeeds 2019 - Will Hobson - Edit Agency - Why social media should be part of your search strategy
- 2. ConfidentialConfidential Hello Will Hobson, Digital PR Manager, @WillHobson Why social media should be part of your search strategy
- 5. ConfidentialConfidential How do I use social media as part of my search strategy? Confidenti al @WillHobson
- 10. ConfidentialConfidential Paid teams usually have the best audience data as they have to make sure they’re paying to reach the right people @WillHobson
- 18. Confidential Facebook and Instagram Groups
- 19. ConfidentialConfidentialConfidenti al @WillHobson Keep your clients close and their competitors closer
- 26. ConfidentialConfidentialConfidenti al @WillHobson A recent study found 54% of journalists were more likely to respond to a personal connection
- 29. ConfidentialConfidential @WillHobson An Influencer marketing campaign can have dual purpose
- 32. ConfidentialConfidential @WillHobson A Digital PR campaign should generate conversation on its own over social media
- 34. ConfidentialConfidential Ensure any social teams are aware of your campaign and are working to amplify it @WillHobson
- 39. Confidential Recap @WillHobson Why is social important? 1. Ideation 2. Feedback 3. Outreach 4. Amplification 5. LINKS! It should be part of your search strategy
- 41. Confidential Get In Touch Confidential Will Hobson Digital PR Manager William.hobson@edit.co.uk Follow me on Twitter @WillHobson Feel free to send any questions via LinkedIn https://www.linkedin.com/in/ hobsonwilliam/