Attribution is hard. And it gets even harder when your buying cycle includes online activity and offline sales or conversions.
In this webinar, we use real-world examples to show how offline sales can be pushed back into Google Analytics, allowing you to value more accurately the role each marketing channel played in generating the sale.
Visit the Search Laboratory website to find out more about our services: https://www.searchlaboratory.com/
29. SEARCH LABORATORY LTD.
GLOBAL DIGITAL MARKETING EXPERTS
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SEARCH LABORATORY INC.
GLOBAL DIGITAL MARKETING EXPERTS
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Notas do Editor
What is CRM
Website translation vs agency
Website translation vs agency
Lots of channels
Lots of different types of claim, big value, small value, fast, slow.
First easy step is extracting the Analytics clientID and passed it as a hidden field to Proclaim, with the enquiry form.
Harder step is the phone calls. Again, we extract the clientID and post it to response tap against this call record (unique phone number)
When the phone call happens, the operative types the enquiry into Proclaim, then a call whisper at the end of the call puts the RT ID into proclaim.
Proclaim polls RT with the call record to retrieve the corresponding Client ID.
Hudgell have their website and a claims management system called Proclaim
The website hits were in analytics, but we wanted to Our aim was to be able to see good and bad enquiries
Not all enquiries are equal, but they had guessed wrong