Think Outside the Textbox: 6 Ways to Increase the Life of Your Content by Kelsey Jones - #SEJSummit New York City
1.
2. #SEJSummit
#Searchmetrics
• 7 years of marketing and PR
experience
• 11 years of journalism and editing
experience
• Responsible for SEJ’s entire content
strategy to drive traffic & increase
community engagement
@wonderwall7
7. #SEJSummit
#Searchmetrics
Social Media Images
• 87% of the most
shared content posts
on Facebook are
images
• Key Takeaways
• Statistics
• Quotes from cited
experts or post author
@wonderwall7
8.
9. #SEJSummit
#Searchmetrics
SlideShare <-> Written Content
• SlideShare has 159 million
monthly pageviews
• Dilute Your Content:
Summaries of main points
URL to white paper in
description
@wonderwall7
12. #SEJSummit
#Searchmetrics
Audio Transcription
• Mixing learning
mediums up can
increase attention
span, according to
NPR*
• Transcribe your
content for more
accessibility
• Also consider
transcribing video
interviews and
podcasts to text
@wonderwall7
*http://goo.gl/OBbuCe
17. #SEJSummit
#Searchmetrics
Over 78% of all U.S.
internet users watch
video. That’s almost 196
million viewers.
*Source: http://www.statista.com/topics/1137/online-video/
@wonderwall7
18. #SEJSummit
#Searchmetrics
VIDEO
Publish FROM Video
• Interviews that are
turned into blog posts
• On-Demand Audio
Versions
• Gifs of interesting
insight
• Breaking Industry News
NewEggTV has over 408,000 subscribers and
different bloggers as hosts
@wonderwall7
19. #SEJSummit
#Searchmetrics
VIDEO
Walmart has over 86,000
YouTube Subscribers
Publish TO Video
• Discussions of
long-form posts
• Explaining key
topics
• Turn long-form into
a presentation
@wonderwall7
20.
21. #SEJSummit
#Searchmetrics @wonderwall7
Content syndication can
bring up to 180% more
email subscribers, as well
as increased traffic and
social media engagement.
http://searchenginewatch.com/sew/how-to/2345534/should-you-syndicate-your-blog-to-get-more-traffic-leads
26. #SEJSummit
#Searchmetrics @wonderwall7
Think Outside The Text Box:
3 Takeaways
1. Convert written content into different formats (or
vice versa) to extend the life of your content
2. Publishing in different formats can increase user
attention span and interest
3. Consider on-demand audio and partnering with
other publishers to make your content go further
Publish an Article, E-Book, Blog Post, or White Paper Once…Why Not Repurpose What You Already Have?
Extends the life of your content
Increases website traffic and social media engagement and shares: “Interesting content” is one of the top 3 reasons why users follow brands on social media.
Decreases costs and increases efficiency