SEJ's chief social media strategist, Brent Csutoras, talks about why brands should be be active on Reddit at the 2015 SEJ Summit in Dallas, as sponsored by Searchmetrics. Summary: With over 150 million visitors viewing over 6 billion pages a month,Reddit is simply one of the best opportunities to connect directlywith your brand’s target audience. As a Redditor for over 8 years whohas run thousands of successful campaigns, Brent will break downrecent examples of big brand successes on this hyper-engaged socialplatform, and run through ideas for your own brand's Reddit strategy.

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3TAKEAWAYS
1. Reddit is Valuable
2. Cater to Reddit
3. Stay Engaged

5. • Brands are afraid of Reddit
• Feel Reddit hates marketers, but they really don’t
• http://www.slideshare.net/Sonic-Boom/state-of-
public-discourse
• Brands want Engagement, but on their terms
• Brands don’t understand Reddit
• Not willing to learn or market specifically to the Reddit
audience
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6. Regardless the reason, if you’re ignoring
Reddit, you are missing out on what
could be one of the best marketing
opportunities for your company.. And here is
why!
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8. Date UVs PVs
2011 13 mil 1 bil
2013 85 mil 4 bil
2015 151 mil 6.5 bil
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13. We're looking forward to continuing our
experiment with reddit advertising -- In less
than a month we're seeing better
responses, statistics and
engagement from the reddit
community. We're looking forward to
making more of an investment going forward.
- Director Social Media & Audience Engagement
#SEJSummit
#Searchmetrics

14. The response we received was everything
we could have asked for and
more.
- Sr. Director of Marketing
iCrossing
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16.  Designed for Reddit
 Connects their Brand with Redditors
 Uses Self Post format
 /r/finance/
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17.  Stayed involved the entire time
 Light hearted / humor
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20.  Delivered (personally)
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21. And at the end of the day, we obviously hope you end up picking
Transamerica. But if you are at least able to walk away
and make a better, informed decision, that’s really
the win, because financial literacy is so low across the board.
We want to go towards that captive audience and just kind of have them be
a mini-focus group in terms of what they wanna know about
financial terms and how can we help.
#SEJSummit
#Searchmetrics

22. • Brand Awareness
• Content Ideas (beyond reddit)
• Direct customer engagement
• Focus Group Feedback
• Articles / Links
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24.  Designed for Reddit
 Uses Self Post format
 Peaks User Interest
 Engaged & Friendly
#SEJSummit
#Searchmetrics
If you could have one thing from Amazon, what would it be?

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29. Within hours of topping the front page, the story of our Nissan/Amazon
partnership showed up across more than 150 articles in 30
countries.
The story quickly became the #1 trending topic on Reddit. Even Jerry
Seinfeld took a break from his “Ask Me Anything” to comment, wondering
if the box was real or a hoax? The story leaped from Reddit
and spread across the rest of the internet… The campaign
was covered in 35 countries and on 5 continents making it a story that was
almost as big as the box itself.
#SEJSummit
#Searchmetrics

30. • Brand Awareness
• Direct customer engagement
• Articles / Links
• Awards (Shorty)
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32.  Set Their AMA
Direction
 Linked to Resources
 Updated Post
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33.  Engaged
 Personable
 7,800+ Comments
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34.  Brand Awareness
 Direct customer engagement
 Articles / Links
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35. #SEJSummit
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3TAKEAWAYS
1. Reddit is Valuable
2. Cater to Reddit
3. Stay Engaged

36.  Identify the right people to run your campaign (or AMA)
 Review Similar AMAs to see what worked and failed
 Be genuine, transparent, and engaged (through entire
campaign)
 Embrace tough questions
 Identify the right Subreddit and Target Audience
 /r/finance
 Create your campaign for Redditors
 Know the right format for your audience
#SEJSummit
#Searchmetrics

37. @brentcsutoras
/
in/brentcsutora
s
+brentcsutoras