Looking for advanced ways to work with your marketing data, better present insights, and improve reporting across your SEO activities? In this presentation from Nick Wilsdon, Partner at Torque Partnership, you will learn: - How a data integration can support your SEO activities. - Some practical examples of how to utilize this data within some sharable reports. - Useful insights for advanced marketers with enterprise clients or multiple international markets. Wilsdon will share some advanced use-cases with the SEMrush Data Studio Connector.

1. How to Get More From Google Data
Studio with SEMrush
Nick Wilsdon
#SEJWebinar
@nickwilsdon

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@nickwilsdon
Why should you listen to me?
• Worked in SEO since 2001
• Led and built network teams at Arena Media, Havas and Dentsu
• Led the global SEO programme across Vodafone Group - across 22
international markets to 516m mobile customers
• Consultant for Vodafone Partner Markets across 40 international
markets, eBay Inc. and Acronis International GmbH.
• Partner at Torque Partnership – a network of senior digital
consultants (torquepartnership.com)

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Integrating SEMrush w/ Google Data Studio
https://bit.ly/semrushdatastudio
Position Tracking Domain Analytics Site Audit

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Focusing on domain overview metrics
Research or monitoring on your own domains or competitors

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What can you do with this data?
• You can get data on:
• organic keywords (no. and positions)
• traffic (estimated) and cost.
• Google Ads traffic and cost.
• Covers 121 Google ccTLDs and 18 mobile Google
ccTLDs (Mobile update March 2021)
• Great for top-level report across multiple domains
using multiple data points (without hitting your
project limit within SEMrush)

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Use Case: ccTLD migration to COM

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Limitation: currently only able to modify root domain,
not exact URL, subdomain or subfolder
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Tip: if you ever get stuck, put your data into a table.
Indicates the solution is to use different date format but
remember 15th
<month> for later!

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Data options
1. Select absolute date format (Year Month)
2. Choose organic kwds and traffic metrics
3. Date (varies by data set)
4. We can select parameters for each chart
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Style options
1. Set axis for left / right
2. Optional: reference lines using averages
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Data options
1. Select absolute date format (Year Month)
2. Sort and rename keywords pos. options,
drag 1-3 to the bottom.
3. Select parameters (Google locale on desktop
or mobile and target domain)
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Upgrade with blended charts

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Blend Data
• Use unique names for shared dimensions, i.e. Organic Keywords” or “Organic Traffic”

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• IMHO easier to add/manage metrics in the data
resources > edit connection screen
• This is a v. basic calculated field to give you 51-100
positions in one block (simplify visualisations)
• Tip: you can manually update Field IDs to connect
graphs together

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Improve dashboard performance
• Improve report performance
• Can store up to 100MB of data
• Allows flexibility with aggregated data
• Very useful for data with monthly updates
• Optimise your API usage and fees
Further reading: https://bit.ly/extractdataconnector

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How to use Extract Data
1. Set naming convention
2. Pull in all dimensions, metrics etc. required
3. Set auto-update dates, and note Last
updated timestamp (tip: save and extract
when making any changes)
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You have learnt
How to create basic graphs from the SEMrush Domain History data set
To blend that data to create more useful visualisations
How to improve your dashboard performance to make scalable reports with
multiple charts per page

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