With over 150 million visitors viewing over 6 billion pages a month, Reddit is simply one of the best opportunities to connect directly with your brand’s target audience. As a Redditor for over 8 years who has run thousands of successful campaigns, Brent will break down recent examples of big brand successes on this hyper-engaged social platform, and run through ideas for your own brand’s Reddit strategy.

1. Brent Csutoras

3. #SEJSummit
@BrentCsutoras

5. #SEJSummit
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@BrentCsutoras
We're looking forward to continuing our
experiment with reddit advertising -- In
less than a month we're seeing better
responses, statistics and
engagement from the reddit
community. We're looking forward to
making more of an investment going
forward.
- Director Social Media & Audience Engagement

8. #SEJSummit
@BrentCsutoras
The response we received was
everything we could have asked for
and more.
- Sr. Director of Marketing
iCrossing

10.  Designed for Reddit
 Connects their Brand with Redditors
 Uses Self Post format
 /r/finance/
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11.  Stayed involved the entire time
 Light hearted / humor
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12. #SEJSummit
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14.  Delivered (personally)
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And at the end of the day, we obviously hope
you end up picking Transamerica. But if you
are at least able to walk away and make a
better, informed decision, that’s really the
win, because financial literacy is so low
across the board.

16. #SEJSummit
@BrentCsutoras
We want to go towards that captive audience
and just kind of have them be a mini-focus
group in terms of what they wanna know
about financial terms and how can we help.

17. • Brand Awareness
• Content Ideas (beyond reddit)
• Direct customer engagement
• Focus Group Feedback
• Articles / Links
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19. #SEJSummit
@BrentCsutoras
 Designed for Reddit
 Uses Self Post format
If you could have one thing from Amazon, what would it be?
 Peaks User Interest
 Engaged & Friendly

20. #SEJSummit
@BrentCsutoras

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@BrentCsutoras

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Within hours of topping the front page, the
story of our Nissan/Amazon partnership
showed up across more than 150 articles in
30 countries.

26. #SEJSummit
@BrentCsutoras
The story quickly became the #1 trending topic on
Reddit. Even Jerry Seinfeld took a break from his
“Ask Me Anything” to comment, wondering if the box
was real or a hoax? The story leaped from Reddit
and spread across the rest of the internet… The
campaign was covered in 35 countries and on 5
continents making it a story that was almost as big as
the box itself.

27. #SEJSummit
@BrentCsutoras
• Brand Awareness
• Direct customer engagement
• Articles / Links
• Awards (Shorty)

29. #SEJSummit
@BrentCsutoras
 Set Their AMA Direction
 Linked to Resources
 Updated Post

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@BrentCsutoras
 Engaged
 Personable
 7,800+ Comments

31. #SEJSummit
@BrentCsutoras
 Brand Awareness
 Direct customer engagement
 Articles / Links

32. #SEJSummit
@BrentCsutoras
3Takeaways
1. Reddit is Valuable
2. Cater to Reddit
3. Stay Engaged

33. #SEJSummit
@BrentCsutoras
 Identify the right people to run your campaign (or AMA)
 Review Similar campaigns to see what worked and failed
 Be genuine, transparent, and engaged (through entire campaign)
 Embrace tough questions
 Identify the right Subreddit and Target Audience
 Create your campaign for Redditors
 Know the right format for your audience

34. Resources
#SEJSummit
@BrentCsutoras
 http://www.slideshare.net/MikeCole1/brands-that-were-awesome-on-reddit-2013-30801823
 http://www.slideshare.net/reddit/reddit-ads-2014
 https://www.reddit.com/wiki/brandiquette (@happysquid)
 http://industry.shortyawards.com/nominee/6th_annual/59/nissan-versa-note-amazon-partnership
 http://www.slideshare.net/Sonic-Boom/state-of-public-discourse
 http://www.slideshare.net/BrentCsutoras/having-long-term-success-with-reddit
 http://www.reddit.com/comments/282mzu/transamerica_wants_to_help_reddit_make_dollars/
 http://www.reddit.com/comments/1q1ke7/thank_you_reddit/
 http://www.reddit.com/r/pics/comments/1ujmq0/whats_the_largest_item_you_can_have_shipped_from/
 http://www.reddit.com/comments/1vva6g/thank_you_reddit_for_making_our_huge_amazon_box_a/
 http://www.reddit.com/r/IAmA/comments/15iaet/iama_cpu_architect_and_designer_at_intel_ama
 http://www.reddit.com/r/IAmA/comments/1ycs5l/hi_reddit_im_brian_krzanich_ceo_of_intel_ask_me/
 http://www.searchenginejournal.com/

35. @brentcsutoras
/in/brentcsutoras
+brentcsutoras