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Brent Csutoras

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With over 150 million visitors viewing over 6 billion pages a month, Reddit is simply one of the best opportunities to connect directly with your brand’s target audience. As a Redditor for over 8 years who has run thousands of successful campaigns, Brent will break down recent examples of big brand successes on this hyper-engaged social platform, and run through ideas for your own brand’s Reddit strategy.

Publicada em: Marketing
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Brent Csutoras

  1. 1. Brent Csutoras
  2. 2. #SEJSummit @BrentCsutoras
  3. 3. #SEJSummit @BrentCsutoras
  4. 4. #SEJSummit @BrentCsutoras
  5. 5. #SEJSummit @BrentCsutoras We're looking forward to continuing our experiment with reddit advertising -- In less than a month we're seeing better responses, statistics and engagement from the reddit community. We're looking forward to making more of an investment going forward. - Director Social Media & Audience Engagement
  6. 6. #SEJSummit @BrentCsutoras The response we received was everything we could have asked for and more. - Sr. Director of Marketing iCrossing
  7. 7.  Designed for Reddit  Connects their Brand with Redditors  Uses Self Post format  /r/finance/ #SEJSummit @BrentCsutoras
  8. 8.  Stayed involved the entire time  Light hearted / humor #SEJSummit @BrentCsutoras
  9. 9. #SEJSummit @BrentCsutoras
  10. 10. #SEJSummit @BrentCsutoras
  11. 11.  Delivered (personally) #SEJSummit @BrentCsutoras
  12. 12. #SEJSummit @BrentCsutoras And at the end of the day, we obviously hope you end up picking Transamerica. But if you are at least able to walk away and make a better, informed decision, that’s really the win, because financial literacy is so low across the board.
  13. 13. #SEJSummit @BrentCsutoras We want to go towards that captive audience and just kind of have them be a mini-focus group in terms of what they wanna know about financial terms and how can we help.
  14. 14. • Brand Awareness • Content Ideas (beyond reddit) • Direct customer engagement • Focus Group Feedback • Articles / Links #SEJSummit @BrentCsutoras
  15. 15. #SEJSummit @BrentCsutoras  Designed for Reddit  Uses Self Post format If you could have one thing from Amazon, what would it be?  Peaks User Interest  Engaged & Friendly
  16. 16. #SEJSummit @BrentCsutoras
  17. 17. #SEJSummit @BrentCsutoras
  18. 18. #SEJSummit @BrentCsutoras
  19. 19. #SEJSummit @BrentCsutoras
  20. 20. #SEJSummit @BrentCsutoras
  21. 21. #SEJSummit @BrentCsutoras Within hours of topping the front page, the story of our Nissan/Amazon partnership showed up across more than 150 articles in 30 countries.
  22. 22. #SEJSummit @BrentCsutoras The story quickly became the #1 trending topic on Reddit. Even Jerry Seinfeld took a break from his “Ask Me Anything” to comment, wondering if the box was real or a hoax? The story leaped from Reddit and spread across the rest of the internet… The campaign was covered in 35 countries and on 5 continents making it a story that was almost as big as the box itself.
  23. 23. #SEJSummit @BrentCsutoras • Brand Awareness • Direct customer engagement • Articles / Links • Awards (Shorty)
  24. 24. #SEJSummit @BrentCsutoras  Set Their AMA Direction  Linked to Resources  Updated Post
  25. 25. #SEJSummit @BrentCsutoras  Engaged  Personable  7,800+ Comments
  26. 26. #SEJSummit @BrentCsutoras  Brand Awareness  Direct customer engagement  Articles / Links
  27. 27. #SEJSummit @BrentCsutoras 3Takeaways 1. Reddit is Valuable 2. Cater to Reddit 3. Stay Engaged
  28. 28. #SEJSummit @BrentCsutoras  Identify the right people to run your campaign (or AMA)  Review Similar campaigns to see what worked and failed  Be genuine, transparent, and engaged (through entire campaign)  Embrace tough questions  Identify the right Subreddit and Target Audience  Create your campaign for Redditors  Know the right format for your audience
  29. 29. Resources #SEJSummit @BrentCsutoras  http://www.slideshare.net/MikeCole1/brands-that-were-awesome-on-reddit-2013-30801823  http://www.slideshare.net/reddit/reddit-ads-2014  https://www.reddit.com/wiki/brandiquette (@happysquid)  http://industry.shortyawards.com/nominee/6th_annual/59/nissan-versa-note-amazon-partnership  http://www.slideshare.net/Sonic-Boom/state-of-public-discourse  http://www.slideshare.net/BrentCsutoras/having-long-term-success-with-reddit  http://www.reddit.com/comments/282mzu/transamerica_wants_to_help_reddit_make_dollars/  http://www.reddit.com/comments/1q1ke7/thank_you_reddit/  http://www.reddit.com/r/pics/comments/1ujmq0/whats_the_largest_item_you_can_have_shipped_from/  http://www.reddit.com/comments/1vva6g/thank_you_reddit_for_making_our_huge_amazon_box_a/  http://www.reddit.com/r/IAmA/comments/15iaet/iama_cpu_architect_and_designer_at_intel_ama  http://www.reddit.com/r/IAmA/comments/1ycs5l/hi_reddit_im_brian_krzanich_ceo_of_intel_ask_me/  http://www.searchenginejournal.com/
  30. 30. @brentcsutoras /in/brentcsutoras +brentcsutoras