Brent Csutoras

1. Brent Csutoras

2. #SEJSummit @BrentCsutoras

5. #SEJSummit @BrentCsutoras We're looking forward to continuing our experiment with reddit advertising -- In less than a month we're seeing better responses, statistics and engagement from the reddit community. We're looking forward to making more of an investment going forward. - Director Social Media & Audience Engagement

6. #SEJSummit @BrentCsutoras The response we received was everything we could have asked for and more. - Sr. Director of Marketing iCrossing

7.  Designed for Reddit  Connects their Brand with Redditors  Uses Self Post format  /r/finance/ #SEJSummit @BrentCsutoras

8.  Stayed involved the entire time  Light hearted / humor #SEJSummit @BrentCsutoras

11.  Delivered (personally) #SEJSummit @BrentCsutoras

12. #SEJSummit @BrentCsutoras And at the end of the day, we obviously hope you end up picking Transamerica. But if you are at least able to walk away and make a better, informed decision, that’s really the win, because financial literacy is so low across the board.

13. #SEJSummit @BrentCsutoras We want to go towards that captive audience and just kind of have them be a mini-focus group in terms of what they wanna know about financial terms and how can we help.

14. • Brand Awareness • Content Ideas (beyond reddit) • Direct customer engagement • Focus Group Feedback • Articles / Links #SEJSummit @BrentCsutoras

15. #SEJSummit @BrentCsutoras  Designed for Reddit  Uses Self Post format If you could have one thing from Amazon, what would it be?  Peaks User Interest  Engaged & Friendly

21. #SEJSummit @BrentCsutoras Within hours of topping the front page, the story of our Nissan/Amazon partnership showed up across more than 150 articles in 30 countries.

22. #SEJSummit @BrentCsutoras The story quickly became the #1 trending topic on Reddit. Even Jerry Seinfeld took a break from his “Ask Me Anything” to comment, wondering if the box was real or a hoax? The story leaped from Reddit and spread across the rest of the internet… The campaign was covered in 35 countries and on 5 continents making it a story that was almost as big as the box itself.

23. #SEJSummit @BrentCsutoras • Brand Awareness • Direct customer engagement • Articles / Links • Awards (Shorty)

24. #SEJSummit @BrentCsutoras  Set Their AMA Direction  Linked to Resources  Updated Post

25. #SEJSummit @BrentCsutoras  Engaged  Personable  7,800+ Comments

26. #SEJSummit @BrentCsutoras  Brand Awareness  Direct customer engagement  Articles / Links

27. #SEJSummit @BrentCsutoras 3Takeaways 1. Reddit is Valuable 2. Cater to Reddit 3. Stay Engaged

28. #SEJSummit @BrentCsutoras  Identify the right people to run your campaign (or AMA)  Review Similar campaigns to see what worked and failed  Be genuine, transparent, and engaged (through entire campaign)  Embrace tough questions  Identify the right Subreddit and Target Audience  Create your campaign for Redditors  Know the right format for your audience

29. Resources #SEJSummit @BrentCsutoras  http://www.slideshare.net/MikeCole1/brands-that-were-awesome-on-reddit-2013-30801823  http://www.slideshare.net/reddit/reddit-ads-2014  https://www.reddit.com/wiki/brandiquette (@happysquid)  http://industry.shortyawards.com/nominee/6th_annual/59/nissan-versa-note-amazon-partnership  http://www.slideshare.net/Sonic-Boom/state-of-public-discourse  http://www.slideshare.net/BrentCsutoras/having-long-term-success-with-reddit  http://www.reddit.com/comments/282mzu/transamerica_wants_to_help_reddit_make_dollars/  http://www.reddit.com/comments/1q1ke7/thank_you_reddit/  http://www.reddit.com/r/pics/comments/1ujmq0/whats_the_largest_item_you_can_have_shipped_from/  http://www.reddit.com/comments/1vva6g/thank_you_reddit_for_making_our_huge_amazon_box_a/  http://www.reddit.com/r/IAmA/comments/15iaet/iama_cpu_architect_and_designer_at_intel_ama  http://www.reddit.com/r/IAmA/comments/1ycs5l/hi_reddit_im_brian_krzanich_ceo_of_intel_ask_me/  http://www.searchenginejournal.com/

30. @brentcsutoras /in/brentcsutoras +brentcsutoras

Brent Csutoras

Search Engine Journal

Brent Csutoras