8. OneRiot lets you search the Realtime Web – find the content people are browsing, sharing and talking about right now!
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10. User Search Behaviors “ 40% of users perform search queries which display an intent that is best satisfied by realtime search results. Industry numbers aside, Iran – the country, the situation and the search query – has conclusively proven that users want search results from the realtime web ”: The Inner Workings of a Realtime Search Engine http://bit.ly/WhitePaper2
21. Monetizing realtime web search with RiotWise, from OneRiot “ RiotWise” helps advertisers reach users seeking information on related topics, in realtime OneRiot search technology automatically matches the user’s realtime intent to relevant content from paying partners OneRiot constructs the ad creative in realtime, maximizing “relevance right now” and improving CTR
That static web … is like treating the internet like a library… a massive reference section where you can find the authoritative answer to anything
And in that world, these guys – the google guys – are the chief librarians. They’ve organized all the information on the static web and they’ve allowed you to search their library.
All the stuff that people were sharing and consuming on these services