2. PAST, PRESENT, AND FUTURE
CMS400.NET 8.0 (2009) Mkt Optimization Suite (2010) Ektron 8.5
For Content Managers For Marketers For the Enterprise
 Redesigned user experience  Multivariate Testing  Three-tier architecture
 Mobile tools  Content Targeting  New Workarea UI
 Cross browser, platform  In-content Analytics  Framework API
 Enhanced social support  eCommerce  MVC
 Microsoft FAST Search

3. REFINED USER EXPERIENCE
• Simple
• Easy to Use
• Consistent
• Fun

4. SEARCH
• Based on Microsoft
Search Server
• Offers Enterprise Scalability to
Tens of Millions and Beyond
• Supports All Types of Web Content
• Microsoft Office
• Multimedia
• Features Include
• Faceted Navigation
• Narrow/Expand Queries Based on Taxonomies
• Suggested Results
• “Did you mean?”
• Federated Search
• Search Ektron, SharePoint, SAP, OpenText, IBM, Etc.
• Dynamic Relevancy
• Re-Order Search Results Based On User Behavior
• Search High Availability Upgrade
• Clustered, Enterprise Scalable Search Capability

5. IN CONTEXT WEB ANALYTICS
• New Analytics
Provider Support
• Webtrends
• Omniture SiteCatalyst
• Google Analytics
(Existing)
• Site Overlay Directly
on an Ektron Page

6. 8.5 FOR CIOS: SCALABILITY, INTEROPERABILITY, PERFORMANCE
3-TIER ARCHITECTURE
• Only .NET Vendor with True
Enterprise Architecture
• Scale Horizontally
• Support Multiple Delivery
Technologies
• APIs & .NET Controls Use the
Microsoft Unity Framework
• Maximum Scalability and
Security
PERFORMANCE IMPROVEMENTS
• 33% Faster Page Rendering
• Decreased CPU Utilization
• Decreased Memory Usage

7. EKTRON 8.5 DYNAMIC DELIVERY LOGICAL ARCHITECTURE
Display Tier
.NET Java PHP Portals
Application Tier
IIS
Windows Communication Framework
Microsoft
Ektron CMS400.NET
Search
Data Tier

8. EKTRON 8.5 FOR DEVELOPERS: PRODUCTIVITY
• Ektron Framework API • .Net Framework 4.0
– Consistent – .Net 4.0 Support
– Discoverable
– MVC Design Pattern
– LINQ
• XSLT No Longer Needed!
• Microsoft® Visual Studio® Using the Framework
Web Application projects API and LINQ in 8.5,
– Web Site Projects the solution would
– Web Application Projects
require less than five
– Single Assembly
lines of C# code. Vs.
100 in XSLT.

9. TEMPLATED SERVER CONTROLS
• Fully Control the Markup Output
of Ektron 8.5 .NET Controls
• Uses MVC model to separate
presentation from control logic
• Style output of controls as
needed
USER INTERFACE CONTROLS
• Rapidly Construct User Interfaces
• Bridge the gap between jQuery
and .NET

10. DEVELOPER REFERENCE SAMPLES
• Go to Resource for Developers • 200+ Code Samples
• Namespaces, Classes and • MSDN like Interface to the
Methods Ektron Framework API

11. EKTRON DIAGNOSTIC UTILITY
• Generate Real-Time Network Map
• Increased Visibility into the eSync
Server Network
• Dynamically Retrieve Server
Configuration
• Including: web.config & Ektron Windows Service Settings
• Export Full Configuration List of all Site Settings and the Ektron Windows Service
• Admin Functionality
• Bandwidth Tests

12. LOCALIZATION
• Fallback Locale
• Localize Managed
Assets
• Office
Documents
• Images
• Multimedia