Learn all about the importance of email marketing for your business today! If you have any further questions or would like to get help with your business' own email marketing reach out to Simplemachine today! | how-simple.com
2. Regardless of the size of your business, how
marketing dollars are allocated is a critical
thought. This is essential for small companies
who operate on small budgets and have specific
needs to be successful. Therefore, each penny
spent on marketing must be well spent. When
starting a marketing campaign, your company
must experience multiple benefits since most
companies do not have the finances to run
different campaigns across various mediums. This
is where email marketing comes into play.
Email marketing is an incredibly efficient method
to ensure your business directly reaches your
customers; therefore, allowing you to build your
customer base and reputation simultaneously.
Here are nine reasons that highlight the
importance of email marketing for your business.
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3. Just about everyone is trained to take some action with email –
forward, reply, click-through, purchase, or sign-up. Email is hugely
transactional in the process of directing traffic to your website, thus
driving sales. As your business develops, using email as a method of
communication will give you immediate results. In addition to
sending newsletters, you can customize your emails based on the
triggers of your customers.
1. Action-Oriented
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4. The only way you can know if
your marketing tactics are
working is through analytics,
which measures the results.
Email marketing metrics are
simple to measure and track over
the lifespan of your campaign.
This eliminates the guesswork as
to which campaigns are the
most successful. Through
analytics, you can see which
users opened your email, clicked
links, or proceeded with a
specific action. You can also view
the number of people who
unsubscribed after opening an
email. This information is critical
for you to review your strategy
and goals while making
improvements based on the
results.
2. Analytics
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5. Some of the most recognizable brands across the globe are so
well-known that their names have become synonymous with their
industry. A great example is Kleenex in the bath tissue category. Email
marketing is an excellent option for developing your brand due to the
direct communication line with potential consumers. You can provide
them with regular updates while creating a unique style, voice, and
overall company image for your audience. By developing a brand
guide, you can standardize the voice of your emails to create
consistency and branding.
3. Brand Development
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6. Email marketing allows you to
provide personalization, which
is critical to customers. Instead
of just being fed mindless ads
for the same products, the
digital consumer requires
marketing to be more tailored
toward their wants and needs.
Marketing to your consumer
through email allows for easy
personalization through
content and messaging. By
utilizing collected data, your
emails can deliver relevant
information that will help your
business improve upon click
through and conversion rates.
4. Content
Personalization
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7. One of the most significant hurdles faced by smaller companies is to
establish credibility. Why should a customer give you their business
when your name is not as well-known as the larger guys in the
commercials? The primary reason consumers trust the big-name
companies comes down to marketing. They are familiar with the
names, so they give these brands the most trust. Emails can create
credibility with your customers through regular contact and giving
them the latest news about your company and products. The more
they learn about your company, the more trust they will have over time.
5. Creating Credibility
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8. While social media tactics
are a crucial component to
all marketing strategies,
email marketing reigns king
at converting potential
customers into members,
subscribers, and supporters.
In a study conducted by
eMarketer in March 2016,
researchers found that 81% of
respondents noted that
email marketing drives
retention and customer
acquisition.
6.
Effectiveness
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9. Mobile marketing and email marketing are directly related. With the
number of customers using mobile phones for online shopping
growing daily, it is vital to tap into that demographic. Using email to
better interact with mobile customers will allow you to email
competitive. With most emails being read on mobile devices, using
email to market to your customers is a critical engagement tactic.
Each time a potential consumer checks their phone is a new
opportunity for a brand to engage with that consumer.
7. Reach Mobile Customers
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10. All customers like to know that a
company is thinking about their
wants and needs. They want
updates from your company, so
that is precisely what you need
to provide. Using the phone to
update every customer is
time-consuming, and mailers are
wasteful and costly. The next best
option for building and
maintaining strong relationships
with your customers is email
marketing. Send them a monthly
email about your latest product,
breaking news, and next large
event, so they are not inundated
with emails.
8.
Relationship
Building
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11. Most companies of all sizes have a resource issue. This includes
personnel, budgets, and implementation timing. Many of the common
advertisement channels – direct mailing, and television and radio
commercials – can eat away at your bottom line and personnel
workload. One of the greatest benefits of email marketing is a more
efficient use of time and money. Creating a professional email
marketing campaign is not time-consuming or complicated. Also,
sending the same email to many subscribers is a cost-effective tool. You
are given direct access to potential customers without the cost of direct
mail.
9. Resource Efficiency
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12. When you can connect with a group of potential
customers, you can approach sales growth differently
throughout the year. For instance, if your company is
experiencing a slower-than-usual day.
These points only touch the surface as to the
importance of email marketing for your business.
Regardless of your level of expertise, you can create
an email marketing campaign quickly and efficiently
which equates to less time focused on the details
and more time on further growing your business.
If you are interested in learning about how email
marketing can improve your business, contact
Simplemachine today! The professionals at
Simplemachine can answer all your questions and
help create a strategy for your business!how-simple.com
