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Semelhante a Marketing to Attract Participation
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Marketing to Attract Participation
- 1. MARKETING TO ATTRACT PARTICIPATION Sean Adams The Pragmatic Pastor
- 2. • Introduction • The Key to Marketing to Attract Participation • 5 Key Questions • A Case Study • 3 Methods to Gain Participants • The Volunteer Filter • Never Ending Volunteers • Volunteer Management AGENDA
- 3. • Provide strategy & marketing insights for small businesses & not- for-profit organizations. • B.S. in Psychology & M.B.A. from Liberty University. • Certified Product Manager SEAN L ADAMS Product Manager linkedin.com/in/SeanLAdams Passionate about making dreams realities.
- 4. COMMUNICATE THE VALUE CREATED AND INVITE OTHERS TO CREATE THAT VALUE WITH YOU
- 5. • What value are you creating? • Why do you create this value? • Are you successfully creating this value? • Why should I help you create this value? • How can I help you create this value? ANSWER THESE 5 QUESTIONS
- 6. VALUE = VISION IN THE WORKS “Then the Lord answered me and said: ‘Write the vision And make it plain on tablets, That he may run who reads it.” -Habakkuk 2:2 (NKJV)
- 7. FOOD DISTRIBUTION CENTRE MINISTRIES (FDCM)
- 9. 3 METHODS TO GAIN PARTICIPANTS • Champions or Evangelists • Use Those Who Help • Mass Appeal
- 10. GAINING PARTICIPANTS Asking for Help Enlisting Help
- 11. G2 T C2
- 12. • Hook • Filter • Track • Hook • Track NEVER ENDING VOLUNTEERS
- 14. VOLUNTEER MANAGEMENT Out of Sight In-Sight
- 16. THANK YOU!!! YOU CAN DO THIS!!!
Notas do Editor
- If you can communicate the value that you or your organization creates and invite others to create that same value you discussed you can market not to a point of sale but market to attract participation. Participation is the desired action so all things within your control need to be seamless to that end. Make it easy for a volunteer to see themselves working with your organization or team.
- What value are you creating? Why do you create this value? Are you/Will create this value you successfully? Why should I help you create this value? How can I help you create this value?
- Value = Vision in the works. Volunteers need to see you winning. See you accomplishing your goals.
- What value are you creating? Feeding the less fortunate of the Eastern San Francisco Bay Area Why do you create this value? Eastern San Francisco Bay Area has the highest levels of poverty and the lowest means to assistance. 4 of the communities we serve are on 100% government assistance. Almost unheard of in the San Francisco Bay Area. Without FDCM hundreds of children will not eat over the upcoming holidays. Are you/Will create this value you successfully? Since we began in 2013 we've fed 1,500 families, 7,500 individuals and distributed 12 tons of food. Why should I help you create this value? As volunteer you can help to feed underprivileged families and children right here in San Francisco Bay. Statistic show that when Not-for-profit organization such as FDCM come into an area and offer strategic assistance toward self sufficiency, crime rates in the affected locale and neighboring communities decreases. Children can focus more on lessons and studies when they are well fed and not malnourished. only your help makes all these things possible. How can I help you create this value? Angels, what we call our volunteers, can help in primarily 3 ways. Food distribution, Food Donations, and Food Packaging.
- Meet Juanita. Juanita lives in the uptown Oakland, where more than 40 percent of residents live below the poverty line[1]. On Friday afternoon when Juanita leaves John Muir Elementary she will not have another meal until breakfast time on Monday morning when she returns to school the following week. Juanita lives in what sociologist call a Food Dessert. Now meet Rebecca. Rebecca is an Angel with Food Distribution Centre Ministries (FDCM). On this Friday, Rebecca helps to distribute foods from local food banks in the parking lot of John Muir Elementary. Juanita will now receive enough food for herself and her 4 other family members to eat over the weekend and into next week. Since FDCM began in 2013 we've fed 1,500 families just like Juanita's. But we could never accomplish such an extraordinary task without the help of our angels. People just like you! People who are willing to take a small part in making the San Francisco Bay Area a better place for everyone. Are you ready to put on your angel wings? Angels, what we call our volunteers, can help in primarily 3 ways; food distribution, food donations, and food packaging. Click the Next Steps below to find out more.
- Champions or Evangelists Most effective. Personal influence opportunities Use Those Who Help People who you’ve created value for can be great volunteers Mass Appeal Can be ineffective if not done properly
- Asking for Help Okay for: Short-Term Goals Expressing Positions & Providing Transparency Bad for: Gaining great volunteer leaders. Must have great volunteer leaders in these environments Enlisting Help How to: Watch me do this Let’s do it together Now you do it No Fear Identified Win to celebrate is the duplication of roles as well as the addition of bodies
- Dirty oil flows into the filter. It moves through the micron filter disc and the filters. After using the filter it gets diffused and clean oil is dropped via gravity in To types of oil filters. By pass and Full Flow. Full flow is most common in which all the oil gets filtered before going into the engine. There is a bypass system integrated into the full flow filter systems so that if the filter is clogged up, the bypass allows unfiltered oil to flow into the engine. Dirty oil is better than no oil at all. Diesel has a two filters and a bypass Gifts What are they gifted to do well? What types of gifts do they wish to contribute? Goals What are their unique goals when volunteering? Talents What are their talents and how can they use them to further your cause, run after your vision? Calling What has God called them to do? Career What do they do for a living? Are they happy?
- Example FDCM: Hook: Angel for Food Packaging Filter: Loves to delegate, Drives by FDCM daily, works with her company’s Charitable Contributions Committee. Track: Package food at distribution prep center Hook: Ownership of gather more materials after examining Filter and volunteer expressing desire to help more. Track: Evangelist/Owner for gathering packaging materials; 3k+ a week with connections. Reinforce commitment by keeping track and providing feedback on progress and value this role is creating.
- Happy Volunteers do what they planned to do before signing up. Volunteers want to be told what to do vs. finding something to do. Volunteers want to know they’ve hitched on to a winning team. Volunteers want to feel good about what they did. Being able to clearly display the Why will help. Volunteers want to be owners! Volunteers need ease of participation
- “Hide not your talents, they for use were made, What's a sundial in the shade?” Benjamin Franklin Out of sight Volunteer in Ubud, Bali teaching children English In sight Greene County High School students, with the help of middle school students and volunteers, raked 125 yards in Jefferson, Scranton and Grand Junction in their annual service project Monday afternoon.
- Take lots of pictures Protect the dignity of those you serve Provide picture taking opportunities so the worker can focus on working Allow volunteers to be branding and cooperate with branding from sponsoring organizations Facilitate an organized on-site experience Carry Volunteers through an application process if necessary. Gather contact information for newsletter and email blasts Keep volunteers safe Notify volunteers concerning children and age limits Have an emergency exit plan Try to keep volunteer vehicles watched/secure Express the Love of God in everything you do Do not discriminate against volunteers