Kenya Coconut Production Presentation by Dr. Lalith Perera
8 Bits of Information You Should Include on Product Labels
1. 8 BITS OF
INFORMATION YOU
SHOULD INCLUDE ON
PRODUCT LABELS
You don’t want to leave anything
important out!
2. 1. PRODUCT NAME
The first thing a consumer is going
to look for when searching for a
product is the product name. The
product name, in this sense, is
basically the declaration of what the
product is.
Is it shampoo? Face wash? Paint?
No consumer should be wondering
what’s inside the container. That’s
why a clear product name is
essential on every product label.
3. 2. COMPANY NAME
You want people who are buying
your product to know that it’s
yours. The only way they’ll know
that is if you put your company
name on the product’s label.
In fact, labels are a great form of
advertisement for your company
and they can help create brand
awareness (the instant recognition
of your brand).
4. 3. COMPANY LOGO
If your company has a logo (which
most successful companies do),
include it on the label as well.
A logo is a small graphic, also
known as a symbol, that depicts an
organization’s style and product.
If you want your company’s brand to
become more familiar, putting your
logo on labels will definitely help.
5. 4. COMPANY SLOGAN
A slogan is the catchphrase a company develops in order to make
its name and products more identifiable. The more often people
hear or see the phrase, the easier it will be for them to remember
it. That’s why it’s critical to include your company’s slogan on
product labels.
6. 5. PRODUCT DESCRIPTION
While it may seem pretty
obvious what some products
are meant to be used for, it’s
still important to put a small
description on the label. It
doesn’t have to be a lengthy
one. Even a simple phrase
like, “first aid antiseptic” is a
description that will help
promote your product.
7. 6. DIRECTIONS
Once again, you may not think
your product will need a set of
instructions because the use of it
is so straight forward.
However, some people may find
the lack of directions frustrating
and will therefore stop buying your
product.
For the sake of all your
customers, include directions on a
separate label on the back of your
product.
8. 7. LIST OF INGREDIENTS
Since there are a wide variety of
people with a wide variety of
allergies potentially buying your
product, it’s critical that you also
include a list of ingredients.
Including the ingredients is
more for safety than anything,
and if you don’t want any
unnecessary trouble, it’s best
you put that ingredient list on
the label on the back of the
product next to the instructions.
9. 8. POTENTIAL HAZARDS
In addition to listing ingredients, it’s extremely important to list any
hazards your product may cause if used incorrectly. Make sure
this hazard warning is stated clearly and noticeably so that it’s not
missed. Consumer safety should always be a top priority.
10. CALL STREAMLINE PLASTICS FOR HELP
WITH ANY OF YOUR BOTTLE LABELING
NEEDS
If you have products, specifically bottles, that need to be labeled,
call Streamline Plastics today. We offer plastic bottle labeling
services to any organization that needs help with bottle labeling.
Don’t worry if your labels, products, or bottles are unique or what
you may consider hard to work with. We know how to handle all
types of bottle labeling, so don’t hesitate to contact us as soon as
you need help.
You can get a hold of us today by calling 801-782-3662 or by
visiting www.streamlineplastics.com. Our bottle labeling services
are as smooth and quick as you can get. Let us help you make
your product labeling process much easier.