First delivered at LavaCon 2015 in New Orleans. Sarah O'Keefe discusses how to use triage principles to prioritize content strategy efforts. This is the 60-minute breakout session.
8. @sarahokeefe
Brands
have
a
holistic
view
of
customers
0% 25% 50% 75% 100%
81%
The Customer Conversation report: https://econsultancy.com/reports/the-consumer-conversation/
9. @sarahokeefe
Customers
who
say
their
retailer
understands
them.
0% 25% 50% 75% 100%
37%
The Customer Conversation report: https://econsultancy.com/reports/the-consumer-conversation/
10. @sarahokeefe
Communications
are
usually
relevant.
0% 25% 50% 75% 100%
35%
The Customer Conversation report: https://econsultancy.com/reports/the-consumer-conversation/
11. @sarahokeefe
If
the
instructions
are
confusing
or
incomplete,
how
does
that
make
you
feel
about
the
products
you
buy?
(Choose
all
that
apply)
http://www.sharonburton.com/wp-content/uploads/2013/07/ConsumerPollResults2012-2013.pdf
51. Other
people’s
content
@sarahokeefe
❖ Put in your repository?
❖ Create a connector to different repository?
❖ In which direction(s) does information flow?
flickr: epsos.de