2. Social Media for Online Branding
What is Social Media?
How does it differ from Traditional Media?
Advantages of Social Media
Top most Social Media Sites
How Does it Generate Leads?
3. What is Social Media?
Highly accessible & Scalable publishing techniques
Interaction among people, where they can
create,shar.e,exchange the information
Social Media means virtual communities or Online
Communities
4. Traditional Media & Social Media
Traditional Media – Radio ,Newspaper , Magazine
, Books , Television
Rarely proved effective but Slow way of Marketing
5. Traditional Media & Social Media
Two way platform that provides you the ability to
communicate.
Social Media’s Aspect
-> Reach
-> Frequency
-> Quality
-> Usability
6. Advantages of Social Media
Creates Brand Awareness
Less Expensive
Boosts SEO for Brand
Reach Targeted Audience
Keeps you updated
7. Top Most Social Media Sites
Facebook
Google Plus
Twitter
YouTube
8. How does it generate leads?
Facebook :-More Engaged content, gives you more
likes
Google + :- Gives high ranking & better traffic to
website.
Twitter:- Your tweets & retweets, increases your
followers, which leads to traffic to your website
Youtube:- Informative videos get more views, that
creates brand awareness