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Knowledge, Information and Records Management




                       Social Media for
                        Government



© Crown Copyright 06/27/12
Knowledge, Information and Records Management



                       Aim

 An overview of how social media tools can be used in
  government to collaborate and share information
  with government colleagues and external partners
Knowledge, Information and Records Management



                Social Media
   Communication
   Creates sense of community
   Prevents re-inventing the wheel
   Saves time
   Work more efficiently
   Promotes open, transparent Government
Knowledge, Information and Records Management

Copyright, Information Assurance
       IT Code of Conduct
 Copyright and Plagiarism
   eLibrary – I need – Help with copyright
 Data Protection and Information Assurance
   Services - Security - Information Security and
   Assurance
 IT Code of Conduct
   HR - Policies and Guidance - Conduct - Standards
   - IT Code of Conduct
Knowledge, Information and Records Management


       Civil Service guidance
 Be credible
  Be accurate, fair, thorough and transparent

 Be consistent
  Encourage constructive criticism and deliberation. Be
  cordial, honest and professional at all times

 Be responsive
  When you gain insight, share it where appropriate
Knowledge, Information and Records Management


       Civil Service guidance
 Be integrated
  Whenever possible, align online participation with other
  offline communications

 Be a Civil Servant
  Remember that you are an ambassador for your
  organisation. Wherever possible, disclose your position as
  a representative of your Department or Agency
Knowledge, Information and Records Management



            Digital Identity

 Personal
 Professional
 Official
Knowledge, Information and Records Management


Audio & Video
Knowledge, Information and Records Management


Blogs and Blogging
Knowledge, Information and Records Management


        RSS
Knowledge, Information and Records Management


Social bookmarking
Knowledge, Information and Records Management



 Policy Cycle
Knowledge, Information and Records Management




Source: Steph Gray. Pieces of the Digital Engagement Puzzle
Knowledge, Information and Records Management



                Summary
Choose the best tools for you
Can you ‘social media-ise’ existing work?
It’s about your work - not the technology
Remember your digital identity
Ask the Digital Comms Team or Digital Coordinators
Ask a Librarian
Remember the Knowledge Hub
Knowledge, Information and Records Management



                     eLibrary
   Enquiries
   Resources by subject
   A to Z list of all recommended e-resources
   Document supply (news articles, journals, books)
   Alerts (Netvibes)
   Literature searching
   Training

      Contact us on 44556 or email LIBRARY

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Scottish gov library social media for government presentation

  • 1. Knowledge, Information and Records Management Social Media for Government © Crown Copyright 06/27/12
  • 2.
  • 3. Knowledge, Information and Records Management Aim  An overview of how social media tools can be used in government to collaborate and share information with government colleagues and external partners
  • 4. Knowledge, Information and Records Management Social Media  Communication  Creates sense of community  Prevents re-inventing the wheel  Saves time  Work more efficiently  Promotes open, transparent Government
  • 5. Knowledge, Information and Records Management Copyright, Information Assurance IT Code of Conduct  Copyright and Plagiarism eLibrary – I need – Help with copyright  Data Protection and Information Assurance Services - Security - Information Security and Assurance  IT Code of Conduct HR - Policies and Guidance - Conduct - Standards - IT Code of Conduct
  • 6. Knowledge, Information and Records Management Civil Service guidance  Be credible Be accurate, fair, thorough and transparent  Be consistent Encourage constructive criticism and deliberation. Be cordial, honest and professional at all times  Be responsive When you gain insight, share it where appropriate
  • 7. Knowledge, Information and Records Management Civil Service guidance  Be integrated Whenever possible, align online participation with other offline communications  Be a Civil Servant Remember that you are an ambassador for your organisation. Wherever possible, disclose your position as a representative of your Department or Agency
  • 8.
  • 9. Knowledge, Information and Records Management Digital Identity  Personal  Professional  Official
  • 10.
  • 11.
  • 12.
  • 13. Knowledge, Information and Records Management Audio & Video
  • 14.
  • 15.
  • 16.
  • 17.
  • 18. Knowledge, Information and Records Management Blogs and Blogging
  • 19.
  • 20.
  • 21.
  • 22.
  • 23.
  • 24.
  • 25.
  • 26.
  • 27.
  • 28.
  • 29.
  • 30.
  • 31. Knowledge, Information and Records Management RSS
  • 32. Knowledge, Information and Records Management Social bookmarking
  • 33.
  • 34.
  • 35.
  • 36.
  • 37.
  • 38.
  • 39.
  • 40.
  • 41.
  • 42. Knowledge, Information and Records Management Policy Cycle
  • 43. Knowledge, Information and Records Management Source: Steph Gray. Pieces of the Digital Engagement Puzzle
  • 44.
  • 45. Knowledge, Information and Records Management Summary Choose the best tools for you Can you ‘social media-ise’ existing work? It’s about your work - not the technology Remember your digital identity Ask the Digital Comms Team or Digital Coordinators Ask a Librarian Remember the Knowledge Hub
  • 46. Knowledge, Information and Records Management eLibrary  Enquiries  Resources by subject  A to Z list of all recommended e-resources  Document supply (news articles, journals, books)  Alerts (Netvibes)  Literature searching  Training Contact us on 44556 or email LIBRARY

Notas do Editor

  1. Welcome and domestics
  2. Digital Identity (will be in Digital Engagement Strategy) 3 types: personal identity, professional identity and ‘for the organisational identity’
  3. Steph Gray’s personal blog with a disclaimer
  4. 1. If you look at the SG’s Intranet pages – Saltire – there are links to social media or Web 2.0 tools. Coming to a desktop near to you. You will shortly be able to personalise or customise your Saltire start page if you want to via MySaltire . It’s like iGoogle – more of that later. 3. It shows that the SG is moving with the times, with other govt depts. 2. There will also be pages on Saltire dedicated to social networking tools or Web 2.0 tools as well as guidance on how to use them as a civil servant. These pages will be launched shortly by the Communications Team. 3. Here’s a brief run through of the social media tools advertised on Saltire i.e Delicious, Flickr, LinkedIn and Twitter.
  5. Now the SG pages have become more interactive. If you look down to bottom of the web page you will see some icons e.g Youtube, flickr, podcast and Twitter. The SG has begun to embrace Web 2.0 technology and is promoting social media tools. SG website – bottom of screen you will see The SG now has a Twitter account (i.e scotgovweb) but more of that later. Scotland.gov adopts social media features around May 2008: - Flickr May 08 - YouTube Dec 08 - Twitter Jun 09 http://scotgovweb.wordpress.com/2009/06/18/tweeting/
  6. Video sharing/Vodcasting Websites where users can upload, view and share video clips. YouTube (http://www.youtube.com) is one of the most popular video sharing websites. NB Scotland.gov has got a Youtube link but it gets smart filtered. http://www.scotland.gov.uk/Home
  7. Scottish Government YouTube channel. Show live? All part of the ‘two way conversation’. The human face of government. Different methods for disseminating info. The SG puts SG news out to others and in return others can comment on the SG message.
  8. 1. SG Flickr channel 2. Flickr is an image and video hosting website , web services suite, and online community platform. In addition to being a popular website for users to share personal photographs, the service is widely used by bloggers as a photo repository. [2] The SG has a flickr account. Demonstrate live SG flickr account? 3. Again the human face part of government and a comments field for the public to have their say. Two way dialogue etc.
  9. Blogger Wordpress Tumblr Blogs usually have RSS feeds on them. A blog (short for "web log") is a type of webpage that serves as a publicly accessible personal journal (or log). Typically updated daily, blogs often reflect the personality of the author. Blogs usually archive old postings, which can be searched for terms in the archive. Blogs have become a vibrant, fast-growing medium for communication in professional, political, news and other specialized internet communities. One example of a blog is: http://www.bbc.co.uk/blogs/thereporters/briantaylor / BBC Scotland’s political editor’s blog. And a Government Department Blog e.g. COI (Central Office of Information). Show live: http://coi.gov.uk/blogs/digigov/ Add Knowledge, Information and Records Management
  10. Engage for Education
  11. LGEO Research blog
  12. Twitter is a micro-blogging tool. A micro-blog is similar to a blog, except smaller. Typically entries are brief, often only a sentence. Twitter enables users to send and receive messages limited to 140 characters, known as Tweets. It is like instant messaging to the Web. You can get messages sent to your mobile phone (most people do) or you can log into Twitter as we will do here. (Demo) http://twitter.com/ Go to live Twitter web page. Examples of civil servants and ministers on Twitter Mention guidelines Open up www.twitter.com (Jenny or Paul’s) http://twitter.com/jennyforeman/ http://twitter.com/paulkgray/ You need a Twitter account to use the ‘Find People’ feature Or open up from Saltire Scottish Government http://twitter.com/scotgovweb COI Digital Policy http://twitter.com/digigov 10 Downing Street http://twitter.com/downingstreet FCO http://twitter.com/foreignoffice CLG http://twitter.com/communitiesuk DFID http://twitter.com/dfid_uk UKTI http://twitter.com/ukti
  13. Yammer. With good example of crowdsourcing. See David Robb’s thread asking for key scottish facts.
  14. Customised Homepage. (Jenny’s) MySaltire start page which offers you the opportunity to build your own new Saltire start page. Show live by going to Saltire and clicking on MySaltire icon (will be either Paul or Jenny’s)
  15. iGoogle is a customised homepage. 2. Paul has customised his Google search page so that he has all the tools he finds useful on it. E.g Weather, news feeds (RSS) via Google Reader. 3. You will already have seen how you can customise the BBC homepage. It has gadgets, widgets etc to help you customise your homepage
  16. SG Library Netvibes pages is an example of a homepage you can ‘share’ with colleagues (as opposed to MySaltire and iGoogle.) http://www.netvibes.com/sglibraryservices#Welcome
  17. RSS feeds 1. RSS (Really Simple Syndication or Rich Site Summary). These may be referred to as newsfeeds or feeds. But no need to spell this out unless delegates ask what RSS stands for. More important to say what they’re used for. (Add Knowledge, Information and Records Management) 2. These enable you to get an update of the output of RSS enabled websites, blogs or podcasts without continually visiting the sites. Works like a subscription which you collect in a feed reader like Google Reader. 3. http://www.commoncraft.com/rss_plain_english (Only show if we have time.) Explain that we’ll demonstrate how to set up an RSS feed using Google Reader later on in the session if we have time.
  18. Examples of these are Delicious (http://delicious) and Digg (http://digg.com) and Gnizr . Just like storing favourites or bookmarks within an internet browser, social bookmaking sites let people store their favourite websites online (and therefore accessible anywhere). Social bookmarking also enables people to share their favourite websites with others. Many of these sites also feature collaborative tagging. Example: An SG colleague uses Delicious to share all his cycling links with other SG colleagues. 4. Gnizr is a social bookmarking tool which is currently being trialled in the SG
  19. Here is Scottish Government Library’s list of useful links on delicious. If can’t access internet, http://www.delicious.com/scotgovlib/social_media_for_policymakers use this slide instead. 3. Gnizr is a social bookmarking tool which is currently being trialled in the SG?
  20. Citeulike “ scottish government” search results
  21. Engage for Education
  22. The Knowledge Hub (formerly Communities of Practice platform)
  23. This is what your profile looks like on the Knowledge Hub
  24. Huddle is a social networking tool which like SharePoint provides access to online workspaces for project management. People can share documents, calendars, announcements and discussions. It can be used to share information with external stakeholders who use Huddle. Many government people use Huddle. http://www.huddle.net/about/ BIS – Department for Business Innovation & Skills uses Huddle http://www.bis.gov.uk/