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Google analytics advanced techniques

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Google Analytics is the most utilized analytics program out there because of many reasons (mostly because it is free). But many people are unaware of the all the powerful tools that are available within the Google Analytics application. Yes it can tell you how many people visited your website but there is SO MUCH MORE!

Let me take you on a little journey to discover how Google Anayltics can help you better understand your website performance and maximize your visitor experience.

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Google analytics advanced techniques

  1. 1. Ecommerce LeadsAwareness ContentHelp Desk
  2. 2. • How? By showing us data!• How do people use my website?• Where do they come from?• Does my website accomplish my goals?• If not, why?• What is working offsite to accomplish goals?
  3. 3. • Define your business goal• Tell Google Analytics your goal• Drive People to Site (Campaigns)• Analyze and Improve
  4. 4. • Define your business goal• Tell Google Analytics your goal• Drive People to Site (Campaigns)• Analyze and Improve
  5. 5. Ecommerce LeadsAwareness ContentHelp Desk
  6. 6. • Define your business goal• Tell Google Analytics your goal• Drive People to Site (Campaigns)• Analyze and Improve
  7. 7. • Define your business goal• Tell Google Analytics your goal• Drive People to Site (Campaigns)• Analyze and Improve
  8. 8. AdWordsLink Tagging
  9. 9. Google’s URL Builder Goo.gl/TxAOj
  10. 10. • Define your business goal• Tell Google Analytics your goal• Set up your campaigns (Links and AdWords)• Analyze and Improve
  11. 11. Traffic Sources
  12. 12. All Traffic -> Search Engine Optimization
  13. 13. SEO -> Goals
  14. 14. Money!
  15. 15. Traffic Sources -> Campaigns
  16. 16. No Money 
  17. 17. Traffic Sources -> Social
  18. 18. Twitter
  19. 19. Assisted Conversions
  20. 20. Assisted Conversion Details• Assisted conversions – how many conversions were ‘assisted’ by each of the channels listed• Assisted conversion value – the total value of the conversions assisted by the channel• Last interaction conversions – how many conversions were completed by the listed channels• Last interaction conversion value – the total value of the conversions completed by the listed channels.• Assisted/Last Conversion Interactions – The ratio of assisted/last interaction conversions. This is a number that indicates whether this channel is primarily results in last interaction conversions or is predominantly assisted conversions. Numbers of 1.5 and higher indicate that this channel is predominantly accounting for assisted conversions, while numbers closer to 0 indicate the channel’s contribution to conversions is predominantly as last interaction.
  21. 21. • Define your business goal• Tell Google Analytics your goal• Drive People to Site (Campaigns)• Analyze and Improve

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