Marketing plan for classroom use only. (*Note: This is not a real company and any likenesses or pictures associated in this presentation is for educational purposes only!).
2. Big cable companies and regular television programming are being impacted in a dramatic
fashion by the new technological wave. Each day more U.S. consumers are turning away
from big cable/satellite companies in lieu of digital streaming. NeuroStreamz offers a
significant competitive advantage within the digital streaming industry by offering
regional and national sporting events alongside regular television programming.
Here at NeuroStreamz, we’ve had enough of the big cable companies running our lives,
telling us what to watch and forcing millions of advertisements in our face!The digital
streaming evolution has already begun, but no company can provide all sporting events
with popular television.We’ve worked tirelessly to combine all regional and national
sporting events alongside regular television programming and much more into one
amazing affordable package!
MISSION STATEMENT:
To provide the highest digital streaming quality for passionate sport fans, binge-watching
viewers, and casual viewers the freedom to watch what they want, when they want.
3. Netflix: Offers premium television shows/movies.
Offers original television content.
Does NOT offer sports entertainment.
Hulu: Offers numerous premium television shows/movies.
Does NOT offer sports entertainment.
Amazon : Offers numerous television shows/movies.
Does NOT offer sports entertainment.
NEUROSTREAMZ will own the top right corner of the map
over Netflix by providing what they can’t, SPORTS!!!
Target Market: Millennial Generation (Ages 23-28), Gender neutral.
Est. Size 60-70 million population in United States.
TheTop 3 digital streaming companies in the U.S all offer only one thing,
regular television programming and original content.
No current streaming company offers television programming plus
regional/national level SPORTS.
4. NeuroStreamZ
The first digital streaming service that brings all your
favorite television and sporting events under one roof!!
• Don’t pay for high priced cable packages that
continuously go up each year!
• Avoid blackout games on local sporting events!
• Relax at home with enjoyment of all your favorite
sporting events and enjoy binge watching favorite
shows.
Consumers can sign up on our simple yet elegant
website.
Devices one can sign-up/view include:
• Laptop
• Tablet
• Mobile device (smartphone)
• Anyone can sign-up and/or view
entertainment by going to our website
www.neurostreamz.com.There, you will
create a username and password and enter
payment information.Then your all set, sit
back and browse the best content on the web!
5. ($100,000)
($50,000)
$0
$50,000
$100,000
$150,000
$200,000
$250,000
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36
Cumulative Operating and Investing Cash Flow by Month
Maximum
Financing Needed $72,105.
Payback Period
First positive cash
flow month (May)
Kink due to large tax payment
(April)
Sharp declines due
To Beginning year
Expenses.
UtilizingThe Price Skimming principle because of the unique competitive advantage of
offering sport packages with movies/television shows. Strong demand for digital streaming.
OneWeek FreeTrail / $80.00 monthly subscription charge.
Heavy advertisement promotions to try free week trial, easy process to sign up with own
personalized username and password.
Target Goals: Year 1 Year 2 Year 3
Units: 600 1200 2000
Revenue: $48K $96k $170K
6. Promotion Strategies
Social Media Plan: We plan to aggressively use this strategy in order to reach our main target
group of Millennials. 92% of Millennials use a smartphone or tablet device while watchingTV. 62%
say that if a brand engages with them on social networks, they are most likely to become loyal
customers.We will have a company profile for all major media including Facebook, Linkedin,
Twitter, Instagram, and Snapchat. Offering occasional short promotional videos advertising the
vast range of entertainment.
Relationship Marketing Plan: Valuing customer relationships will be one of this company’s
priority goals.We plan to send out monthly surveys to our current customers to determine likes,
and what content they prefer. Also, all customers will be enrolled in our loyalty program. Upon
each year anniversary, customers will receive a 2.5% discount off their monthly bill.
Email Plan: Since our company strives to achieve an online presence and target online
consumers, we will initiate periodic mass emails enticing consumers to try the one week trial.
Each campaign will center around the one week, no hassle, free trial to determine if consumers
prefer our service versus regular cable companies.
7. IN CONCLUSION:
NeuroStreamZ contains an astronomical competitive advantage in the emerging
digital streaming market that meets the needs of the largest technological savvy
millennial age group. From reliable research studies, the millennial age group at large,
has membership in at least one digital streaming company, and some even multiple
sites. NeuroStreamZ offers the best quality viewing and sports entertainment at an
affordable price, that can reach the entire age group, regardless of age, gender, or
ethnicity. JoinToday!!
Notas do Editor
We will be effectively using the price skimming principle, this company feels because of our unique competitive advantage in the ability to offer sports programming we can set initial startup fees high. Heavy advertisement of the free week trial will generate sales aimed at millennials on social media platforms. As you can see in the three year graph, the first positive cash flow month will be in May. The most important projection will be the payback period at the end of the year. Beginning year expenses effect the graph the most, with most of those fees being associated to the large licensing fees and regional/network associated fees.
