1. Atlanta/Denver
711 Creekside Bend Alpharetta, GA 30004 +1-970-389-4187
sbunce@epicenterspark.com • www.epicenterspark.com
EXCELLENCE IN HOTELS | RESORTS | VACATION RENTALS & HOA | SENIOR LIVING

2. AboutEpicenterSparkHospitality
EpicenterSpark Hospitality International, LLC is a full service
consulting and management company specializing in hotels,
resorts, vacation rentals and senior living. We have built a
reputation as a trusted sponsor by implementing innovative,
value-added and opportunistic strategies that have helped our
partners to outperform their goals. With an international
perspective, and local expertise we offer business processes
that are cutting-edge, maintain high-service standards and
embrace the latest in technology.
Our mission is to provide excellence I everything we do. This is
evident in our commitment to deliver not only superior service,
but also our ability to build and execute solid business plans and
roadmaps that meet and exceed owner, associate and guest
expectations.
How We Define Success:
• Build a firm foundation with a solid strategy
• Apply metrics to gauge cost vs. performance
• Consistency in process
• Focus on revenue
• Provide hands on leadership
• Make service our top priority.
The end result is our ability to deliver top-line results, produce
optimal efficiencies, retain employees, achieve high guest
satisfaction ratings and deliver quantifiable results our clients
expect.

3. The EpicenterSparkAdvantage
Focus
We have assembled a uniquely qualified team with a proven
history of operational excellence in hotels, resorts, vacation
rental and senior living. We are able to manage a diverse range
of hospitality needs from operations to revenue management,
marketing, sales and staffing. Our goal is to help companies be
successful whether it is assisting on a new development, turning
around a distressed property or simply helping to set-up new
processes.
Experience
The team brings over 100 of years of experience in various
hospitality segments including hotels, conference centers,
resorts, vacation rentals, association management and senior
living. This vast experience has developed an impressive track-
record on long-term successful relationships with owners,
investors, developers and homeowner associations. Over the
years we have managed, marketed, and consulted companies
such as:
• IHG
• Radisson
• Hilton
• Destination Hotels & Resorts
• Red Spark Marketing
• Valencia Hotels
• Bourn Partners
• Choice Hotels
• White Lodging
• Intrawest
• ResortQuest
• Blackstone
• LXR Luxury Resorts
• Loews Hotels
• Yedla Management Company
Impressive Team
Our team has been hand-selected for possessing not only
experience, but a long list of proven results and solid reputations.
The philosophy of our team is to be passionate about each
client, focus on building solid partnerships and deliver successful
business results. Combining our focus experience and team we
believe we have created a winning strategy that will deliver
operational efficiencies and profitability.

4. Services
H o s p i t a l i t y | C o n s u l t i n g | M a n a g e m e n t
EpicenterSpark provides independent and third party management
and consulting services to owners of lodging properties. We also
provide comprehensive strategies to assist owners with distressed
hotels.
Organization/Support Services
• Strategicplanning
•Asset management
• Reservations, distribution & channel management
• Operations
• Branding/rebranding
• Marketing&sales strategies
• Public relations
• Legalresources
• Finance
• Revenue management
• Maintenance andengineering
• Informationtechnology
• Human resources
•Talent acquisition
• Finance
• Competitive analysis
• Outsourcing
• Accounting/bookkeeping
• Audit and control procedures
• Purchasing inventories, supplies &equipment
• Building repair and maintenance
• Personnelselection&training
• Supervision of all employees
• Employee development & training
• Daily results
• In-depth financial statements
• Annual and long-term capital planning

5. Services
Full Service Hotels & Resorts
Full-service branded hotels will prosper through the
experience of our team members who have worked
with major brands throughout the world. We have
taken best practices that have been tested and
deemed successful and created a “Best Practices”
strategy guide. At the onset of a new partnership, we
conduct a thorough due diligence and create a
detailed strategy based on the needs of each
individual hotel or property.
International
Achieving success in the International market requires
knowledge of the local markets and the ability to
modify practices and resources to suit that market.
Significant globalization has led to new opportunities
abroad.

6. Services
Vacation Rental & Association Management
• Development and design
•Assemblingthecondoprojectteam
• Providingprojectconsultantsonprogramelementsand
operationalrequirements
• Providing review and direction on the condo declaration andother
legal documents
• Structuringoftherentalmanagementagreement
• Preparationofpre-openingrentalprogramoperatingbudgets
• Developmentofsales,marketing,advertisingandpublicrelation
campaigns
•AssistingwiththepurchaseofFF&Eandtechnologysolutions
including PMS,PBX,PointofSale,Guestroom/Entertainment
Services, andTelecommunications
•Assistingwithselectionofreservationandpropertymanagement
systems,telecommunicationsandallothersystemrequirements
• Providing direction on operational requirements for project
elementsincluding:administrativeoffice,frontdeskdetailsand
equipment,kitchen,employeefacilities,laundryandvaletlayout,
public and meeting/conference space,business center, spa/fitness
facilities,guestroomsandbathrooms,purchasingandreceiving
offices,roomserviceareas,andotherguestareas
• Development and implementation of the owners’ relations program
Consulting Services
EpicenterSpark’s wide-range of experience allows us to offer various
consultingservices. Someoftheareasweofferinclude:
• Developmentconsultation
• Project management
• Impact studies
• Management contract analysis and negotiation
• Franchise evaluation
• Operator selection
• Leasereviewandnegotiation
• Litigationsupportandacquisitionduediligence
• Sales, marketing & revenue management training
ExecutiveSearch
• Recruit management level positions

7. Services
Asset Management and Advisory
• Strategy plan to increase profitability, seamless
operations and increased asset value
Food & Beverage
• Conception
• Development
• Management
Interior Design
• Consultation
• Space Planning
• Design
• Purchasing
Developer Services
Partnering with Red Spark Marketing,a specialist in real estate sales
and marketing, weareableto assistdevelopersatthe onset ofproject
development. Wework to ensure that the plansmeet the needsof
thefuturebuyersandguestsfrombrandingandarchitecturaldesignto
target market research, sales and marketing.
• Envisioning
• Due diligence
• Market study
•Architectural planning/design
• Interiordesign
• Marketing and sales
• Owner relations
Quality Assurance Services
Experiencedconsultantstrainedonclientexpectations
• Useofmeasurabledataforbenchmarkingandcomparisons
• Custom design for your property to measure compliance with
standards, procedures and policies
• Standards development
• Organizationaldevelopment&training
• Research
• Mystery shopping
• Designing optimal customer experience during“Moments ofTruth”
• Change management
• Organizational alignment
• Reward and recognition programs for both customers and
employees

8. Clients&Experience

9. Executive Profile
R. Scott Bunce
Principal/CEO
Mr. Bunce brings twenty-five years of management experience in all facets of
resort,conference,hotel, senior living and vacation rental management and has
been recognized for performance excellence in nearly every discipline of the
hospitality industry. His operations, sales, marketing and revenue management
experience includes leading multi-unit resorts and hotels where he successfully
exceeded profitability, quality, and revenue goals and has led a track record of
success in city center,conference, mountainandbeachlocations. Inaddition,he
has managed multi-unit food and beverage operations, opening hotels, and hotel
conversions.
Prior to creating EpicenterSpark Hospitality, Scott served as Vice President, Western
Territoryfor ResortQuest International where he was responsible for over 3000
Condos and LuxuryVacation Homes,65 HOA’s,4 real estate offices,in 11 of the top
NorthAmerican ski resort locations,improving EBITDA by 200%.
While at Intrawest Destination Resorts as Vice President Sales & Revenue
Management, he worked on numerous programs that attributed to increasing
productivity by 27% per sales associate, improving sales efforts via structured
training courses, developing and executing a branded sales approach and revamping
the national sales force. These efforts contributed to stellar revenue growth that
continuously,out- performed the industry benchmarks.
Scott hasextensive international experience. At Hilton International,asVice President Sales &Marketing oftheThe
America’s,hisresponsibilitieswerefocusedonrevenuemaximizationofhotelsthroughoutCanada,SouthAmerica,andthe
Caribbean. The organization totaled well over $65 million in EBITDA,with over 250 people employed under Mr.Bunce.
AsVice President of Revenue Management for Radisson SAS Hotels & Resorts/Rezidor, Scott created and was responsible
for the revenue maximization of over 100 hotels throughout Europe, and the Middle East, totaling over $600 million. His
experience in international markets included developing new and existing distribution channels via Global Distribution
Systems,electronic & on-line booking vehicles and improving web site and new E-commerce opportunities,development
and implementation of company pricing and business mix strategies throughout Europe. As Regional Vice
President/Director of Operations for Southern Europe,Scott wasresponsible for 21 managed andfranchised hotels.
In addition, Scott has managed various consulting projects for companies such as Destination Hotels & Resorts,White
LodgingandValenciaHotels,justtonameafew.
As an industry speaking professional Scott has guest lectured at several schools, written and delivered Sales and Revenue
Management curriculum, includingThe Hotel Schoolof Glion Switzerland,and wasa regular speaker throughout Europe at
IQPC conferences, and a frequent guest speaker, panelist and moderator at several Mountain Travel Symposiums. He
holds a degree in Business Administration from Ferris State University in Michigan.

10. Executives &Associates
R. Scott Bunce
Principal/CEO
Fred Johnson
Principal/CFO
Sandra Sage
Principal/SVPSalesandMarketing & Operations
JaneDudley
Human Resources
Lynette Hegeman
Principal/CMO
TomMulholland
Principal/Talent Resourcing
Aaron Heirtzler
VP Internet &Web Services
Kevin Kelly (Husch Blackwell)
Chief Counsel
Rajeev Kuruganti
VP IT and PMS Systems
Dan Street
VP Finance & Development
BarbTaylor-Carpender
StrategicAlliancesandPlanning,SalesTraining
Bryan Stimpfle
Revenue Management
Joe Winters
HotelLossPrevention

11. Testimonials
Ingvald Fardal, (Former SVP Sales and Marketing Radisson SAS Hotels):
“Scott’s experience in revenue maximization allowed him to successfully manage over 100 hotels throughout Europe,
MiddleEast,NorthandSouthAfricathattotaledwellover$600million.”
Dave Hartvigsen, (Former SVP Intrawest Destination Hotels and Resorts) President Peak Hospitality Consulting:
“Scott brought to Intrawest significant experience and knowledge that allowed him to achieve record-breaking milestones
by growing lodging revenues20% in 24 months.”
“Scott Buncere-envisionedandpersonallydeliveredtheIntrawest brandedsalestrainingthatachievedtremendousresults:
em- ployee evaluations improved by 41%, sales effectiveness of the average sales person increased by 27%, restructured
national sales force reduced costs by 64% and an improved channel distribution attributed to a 26% increase in
production.”
MarcusBernhardt,(FormerCOORadissonSASHotels)SeniorVicePresidentBusinessHotelsandHeadofGlobal
Sales Steinberger Hotels and Resorts:
“Scott Buncepersonally developed and launched our revenue management division for Rezidor which led to forecasting
accuracy thatimprovedby21%injusttwoyears.”
Pete Weien,(FormerCOOResortQuestInternational),VicePresidentandHotelManagerGaylordOprylandResort
& Convention Center:
“Scott Bunce was brought into ResortQuest to manage a division that was underperforming and in need of operational
leadership. Within twoyearsScottincreased EBITDAatResortQuestby200%andmanagedthehighestperformingguest
satisfaction propertywithinthecompany.”
TimGenovese, VPHotelPerformanceSupport,IntercontinentalHotels:
“We have had great success leveraging Scott’s insights and solutions regarding sales, marketing and revenue management
to increase performance at our hotels. He has made a significant and positive difference and we will continue to utilize his
services and talents,as well as those of EpicenterSpark Hospitality International into the future.”
Ralf Garrison, Director, Advisory Group ofDenver:
“Scott Bunce brings a wealth of industry knowledge both in property and hotel management that has added significant
value to our yearly symposiums. His ability to publicly speak, present and moderate has allowed us to use him a guest
lecturer and moderator on numerous industry panels. We have followed Scott throughout his career with Intrawest,
Destination Hotels & Resorts, ResortQuest and look forward to using Scott and EpicenterSpark Hospitality International
in future business partnerships.”