Are you selling a virtual currency in a game or digital entertainment application? This presentation, from GDC 2015, covers some basic design tips that you should be aware of.

1. 10 Tips for Coin Store Design
GDC, March 2015
info@scientificrevenue.com

2. “Among the most innovative
companies in the space”
Venture Beat

3. Dynamic Pricing for Games
Scientific Revenue provides a dynamic pricing engine for games that delivers a significant
increase in IAP revenue. Our patent-pending technology uses temporal pattern analysis,
machine learning, and predictive analytics to keep players engaged, improve retention, and
grow profits for game publishers.
Backed by top-tier VCs, we enable game developers and publishers to focus
on building great games, knowing they have a sustainable pricing model that delivers
maximum profit.

4. The Talks
10 Tips for Coin Store Design (Wednesday)
In this talk, Bill Grosso, CEO of Scientific Revenue, will go over the
basics of designing a coin store (aka purchase card, aka
paymentwall, aka ...). You'll learn some obvious mistakes to avoid,
and get a few pointers on how to make your coin store awesome.
10 Tips for IAP Monetization Design (Thursday)
In this talk, Bill Grosso, CEO of Scientific Revenue, will talk about the
UI and UX components that go into designing a monetization
strategy, and how to use them effectively.

5. Philosophy
Friction is Bad
Games often involve placing obstacles in front of players. Don’t do
that during the checkout process.
Small Percentages Add Up
None of these tips are surprising or revolutionary. But each tip is 1%
more income.
10 tips, 25 minutes, 10% more revenue.
Do These, Then Call Us
Once you’ve got a low-friction purchase flow that’s working, dynamic
pricing is the next step.

6. About the Screen Shots

7. What’s A Coin Store

8. 1. Fit It On One Screen

9. 2. Localize

10. 3. Know Cognitive Biases

11. 4. Have a Goal

12. 5. Don’t Scare People

13. 6. Leave Room for Messaging

14. (5,6) Together

15. 7. Make it Easy to Tune

16. 8. Pay Attention to Behavioral
Economics

17. 9. Understand Your Tests

18. 10. Read the Literature

19. Thank You
bill@scientificrevenue.com

20. For GDC • 2015
info@scientificrevenue.com