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Schneider Associates
Schneider Associates

Julie Hall's April 16th presentation to the Boston Ad Club on How to Harness the Power of Social Media For You and Your Brand

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How to Harness the Power of Social Media For You and Your Brand Julie Hall Executive Vice President / Partner April 16, 2009
About Schneider Associates ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Brand Experience
SA and Social Media/Digital Influence/Citizen Journalism ,[object Object],[object Object],[object Object],[object Object],[object Object]
The time to join the dialogue is now . Every day a new generation is born— and previous ones are reborn digital.
SA’s Immersion Marketing TM Surrounding the Consumer Over Time Traditional Advertising - Print - Broadcast - Direct Mail Word Of Mouth - High Impact Launch Events - Sampling - Ongoing Public Events - “Tell A Friend” Campaigns - Buzz Programs One to One Marketing - Guerilla Marketing - Sampling - Mobile Marketing and Signage - Creative Community Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Impact at Retail - Coupons - Sampling - POP - Circulars - Instore Marketing Digital Marketing - AdverGames - Contests - Podcasts - Product Tips - Online Communities - Blog or Vlog - Viral Marketing Measurement Retail Partnerships - Present Programs with PR - Manufacturers Align with Retailers - Demonstrate How Immersion Marketing™ Surrounds the Customer Alliances - Sponsorships - Cause Related Marketing - Non-profit Partnership - Third-party Spokespeople ©2009 Schneider Associates Social Networking - YouTube - Facebook - MySpace - Twitter - Flikr - StumbleUpon - Virtual Worlds
Social Media Universe
What We’ve Learned About Social Marketing and Conversational Influence ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Digital Integrity/ Reputation Management in a Web 2.0 World ,[object Object],[object Object],[object Object],[object Object],[object Object]
B2B B2C Social Media Universe B2E Business – to – Everyone
The Changing Media Environment— Social TV ,[object Object],[object Object],[object Object],[object Object]
The Changing Newspaper ,[object Object],[object Object],[object Object],[object Object]
The New Media Universe
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Facebook Statistics
[object Object],[object Object],[object Object],Twitter Statistics
What is LinkedIn
[object Object],[object Object],[object Object],[object Object],LinkedIn Statistics
[object Object],[object Object],[object Object],[object Object],Social Bookmarking
[object Object],[object Object],[object Object],Personal Branding Origins
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Branding “You” and Branding “Clients” 7 Axioms on Social Branding
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Things to avoid in social branding 7 Axioms on what a social brand is NOT
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],The 5 C’s of Social Media
Key Takeaways ,[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],Key Takeaways
Questions/Comments Julie Hall Executive Vice President / Partner [email_address] Twitter: @JulieHallBoston Office: (617) 536-3300 http://www.mommiesclique.com http://www.launchpr.com http ://www.mmnpl.com

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Ad Club Presentation

  • 1. How to Harness the Power of Social Media For You and Your Brand Julie Hall Executive Vice President / Partner April 16, 2009
  • 2.
  • 4.
  • 5. The time to join the dialogue is now . Every day a new generation is born— and previous ones are reborn digital.
  • 6.
  • 8.
  • 9.
  • 10. B2B B2C Social Media Universe B2E Business – to – Everyone
  • 11.
  • 12.
  • 13. The New Media Universe
  • 14.
  • 15.
  • 17.
  • 18.
  • 19.
  • 20.
  • 21.
  • 22.
  • 23.
  • 24.
  • 25. Questions/Comments Julie Hall Executive Vice President / Partner [email_address] Twitter: @JulieHallBoston Office: (617) 536-3300 http://www.mommiesclique.com http://www.launchpr.com http ://www.mmnpl.com