Mohan Ram describes in Digital Success Summit V2.0 - Growth levers for scaling your company lessons from DigitalOcean.

1. 1
Mohan Ram
Partnerships, DigitalOcean
Simplicity • Community • Service

2. 2012 founded in
New York City
480+ employees1.3M+ developers and
teams
80M+ Droplets
launched to date
$123M+ funding
raised
3rd largest and fastest
growing cloud provider
Investors

3. Tool explosion: which one is right for you?
3

4. Software developers are overloaded
with complex infrastructure

5. “Simplicity is the
ultimate sophistication.”
Leonardo da Vinci

6. Simplicity at Scale: Why developers are choosing DO
“DO reduced or eliminated
my need for infrastructure
experts & costs”
● Simplicity: Intuitive &
conveniently packaged services
● Community: Developer
community engagement &
education
● Service: Heart-felt support &
unparalleled service
● Open: Open source advantages
& cloud-native architecture
NO
DEVOPS

7. DigitalOcean has built a simple and robust
infrastructure experience
Why customers love us...

8. Seamless management of infrastructure
Droplets
Scalable compute services
Managed Databases
Worry-free setup & maintenance
Spaces
Simple object storage
Kubernetes
Run managed Kubernetes clusters
Load Balancers
Easily distributed traffic
Block Storage
Attach scalable volumes
One-Click Apps
Deploy pre-built application

9. Develop locally, deploy globally
12 data centers in 8
global markets

10. Lessons in Growth and Scaling
from DigitalOcean

11. Growth Loops

12. Growth Loops are the New Funnels

13. Multiple Loops Working Together

14. Content Loop

15. Learning Content
2,100 +tutorials published
3.5Mmonthly unique
website visits
49%of DigitalOcean customers
read a tutorial before they
sign up

16. The Lessons
1. Quality > Quantity
2. Hire the right team
3. Leverage the community

17. Quality > Quantity

18. DigitalOcean Article Guidelines
Philosophy:
DigitalOcean articles are written with the reader in mind! This is what distinguishes
the DigitalOcean community from other knowledge bases. In practical terms, this
means that an article’s author should:
● make no assumptions about the reader’s background knowledge of the
subject
● explicitly spell out each step with as much clarity as humanly possible
● test their tutorials on a fresh server to ensure they work from scratch
● write the tutorial to be understood by any smart user

20. Hire the right team

21. Our first employee (Etel Sverdlov) was a writer
Background:
● English major
● Strong writer and editor
● Passionate about technology
● No Linux experience at the time
Training Materials:

22. Leverage the community

26. Referral Loop
Introduce someone to DigitalOcean with a $50, 30-day credit and earn $25 when they spend $25.

27. Paid Ads/ Free Trial Offer Loop

28. Team Accounts Loop

29. The #1 cloud for
developing modern apps
Our strategy is to be first to combine the advantages
of open source, the power of simplicity, an obsession for
customer service and love for the developer community

30. Q&A

31. Sign up for a $50 free trial:
https://try.digitalocean.com/open-source/
do.co/dss

32. Fin