This ppt contains the methodologies to enhance marketing promotions effectively with the overall enhancement of the user engagement of the TSF Platform bringing in more target audience and creating great social presence.
2. INTRODUCTION OF TSF:-
Vision Statement
◦ A world of enabled and connected little minds, building future.
Our Mission Statement
◦ Statement
◦ To inspire students, help them innovate and let them integrate to build the next generation humankind.
◦ Inspire
◦ To inspire, motivate and encourage students to learn, create and help build a better society.
◦ Innovate
◦ To teach new ways of thinking, to innovate and solve the problems on their own.
◦ Integrate
◦ To let the students integrate, and help each other, learn from each other and do well together.
Workshop
s
Internship
s
Global
Education
Guidance
Event
Management
Student
Externshi
ps
Program
Student
Mentorship
Program
Corporate
Programs
Student
SOS
Program
3. Methodologies For Marketing
SEO FRIENDLY CONTENT CREATION
WITH THE ASPECT OF DIGITAL
MARKETING.
ANALYSIS OF TRENDS OF USER
NEEDS AND ENHANCING USER
ENGAGEMENT ON PLATFORM
THROUGH CAMPAIGN CREATION.
SOCIAL MEDIA MARKETING AND
ORGANIZING VARIOUS EVENTS AND
COMPETITIONS TO UPSKILL THE
MARKET PENETRATION AND MAKE
THE PLATFORM - HAVE A SOCIAL
PRESENCE.
4. Marketing Analysis of LinkedIn for TSF:-
The basis of marketing has been found out to be extravagantly dependent on the reach of social media
handles. Thus the effect of social media handles brings about great impact.
LinkedIn:-
The major part of social media marketing in professional network lies in
the LinkedIn marketing.
• Strategic Creation of various posters and relevant contents for the
platform to bring about social presence.
• Enhancing User-Engagement through various demo events of
mentorship,internships.etc
• LinkedIn ads Promotion and hyperlinking on other websites -the links
of the TSF Platform.
• Creating various competitions on LinkedIn and making the student
community on LinkedIn the target Audience.
• Creating engaging videos and engaging target audience to react to
grow and build network through the participants.
5. TSF Programs and their Execution:-
• Introduction of large scale workshops in collaboration with school/college students on motivational sessions
can enhance the overall outlook of the user-base of TSF Platform.
• The creation of various courses on trending technologies, leadership qualities and also enhancement of soft
skills courses can bring about an overall radical change in the participants and also enhance the promotion and
profit of the platform.
• The idea of Inspire, Integrate and Innovate can be achieved easily through various opportunities creation on
trending domains in the form of scholarship programme or internships.
• The Methodology of creating mass awareness on the pathetic conditions of the needy through various NGO
Platforms and social media reach can be a great tool to increase the potential of the motto of TSF.
6. Objectives for Marketing Plan:-
Marketin
g
Objectives
Creation Of greater
User Base and
enhancing max.
reach
More
accessibility to
the TSF
platform
Increased
Profitability in the
mere future through
new business
revenue model
Creation of user
friendly platform to
support writeups and
make them shareable
for the user base
7. Contents to be put on TSF Platform:-
Contents should be based on overcoming Quarantine Boredom and moreover catchy
to the target audience including informative stuffs.
Sensex goes for a
bawl as Corona
disrupts Global
Economy
WORLD
ECONOMY
AFTER CORONA
What measures can start-ups
take so that business won't
get affected despite such
outbreak(COVID-19) in future
Articles on self-Building to get industry
ready with the various internship
opportunities
Algorithm
s
Programming
languages(C,C++,JAVA,etc)
Skills(Web Dev.,Android App
Dev,Data Science,etc)
8. Future
Prospects:-
Enhanced Business RevenueModel
Paid registrations for further
Contests
Bi-Weekly Magazine featuring informative
articles on Internship Opportunities and
latest technology in the world.
Corporate Tie-Ups to provide paid
Contents (TSF-Service Provider,
Corporate-Client Model.)
