1. Oversized
Rachael Wardon
Sawako Tanaka
Kacey Simone

2. What is Oversized?
• Oversized is defined as bigger
than the usual size
• Bigger than what we need
• Bigger is better
• This trend can be wore by
anyone
• Its comfortable, easy, fast,
active
• Demographics: any age group,
mostly female, any ethnicity
• Mostly in metropolitan areas,
the U.S.

3. Fashion Change
• Trickle Up Theory: seen on the
streets, hip-hop, couldn’t
afford tailored clothing
• Trickle Across Theory: been
around forever, seen from
every social class
• Counter trend: tight clothing
vs. oversized
– The old fashion rule that if your
pants are tight, your top should
be loose or vice versa

4. Cultural Indicators
• Psychological: Wanting to hide
your body, make looks thinner,
tall, masculine, to feel
comfortable
• Sociological: Some women
want to appear more
masculine or powerful,
increase population all over
the world makes more
consumption and it affect
hunger and war
• Political: Dress codes and laws
have changed along with
enforcement, resistance to the
society and rebelling against
what is expected
• Technological: available to
make different sizes like
electronic products (TV,
computer) and building (Mall
of America)
• Environmental: Shortages in
fabrics due to eco-friendly
movement, also big portion of
food and objects could be bad
for the environment when
they are thrown away
• Economical: Hard economic
time in the past have
influenced this style

5. Aesthetics
Theme: Military influenced
Color: earth color
Material: cotton and nylon
Look: casual, masculine

6. Aesthetics
Colors: mainly black because it is seen as more slimming and flattering
than bright colors or white
Fabrics: comfortable/stretchy like cotton, spandex, polyester
Look: casual, comfortable, warm, big or flowy

7. Aesthetics
Colors: dark or neutrals but can be seen in almost any color
Material: Cotton, wool, leather, fur
Silhouette: Oversized, baggy
Look: Edgy bohemian, put together, dressy

8. Trend Map
• Maturity Stage – found in many variations and
versions at almost any store
• Oversized will not go out of style but
variations within the theme will
• Always trending
• Lifestyle trend as a whole
• Could be anything between a fad and a classic
depending on the piece

9. Product Life Cycle
Emerging Declining

10. Industries
• Food: McDonalds value meals, “Super-Size Me,” larger
portions
• Furniture: Sofas, chairs, art, beds
• Technology: TV’s, computers, phones
• Entertainment: Huge, Hip-Hop t-shirts and pants, anti-
society artists
• Stores: Mall of America, “Biggest Sale Ever!”
• Tourist Attractions: Empire State Building, Eiffel Tower,
Pyramids, World’s Largest…
• Obesity is a huge issue in the U.S., due to people eating
unhealthy and eating larger portions, bigger people
results in the need for larger furniture, clothing, etc.

12. Consumer Research
• In-Store:
– We saw these products being
sold: oversized jewelry, purses,
tops, pants, scarves, belts,
dresses, coats
– We saw customers wearing:
oversized shirts with leggings,
statement jewelry, platform
sandals
– We saw what customers were
buying/attracted to
• Web research
– Style.com, Pinterest, Vogue

13. Sales Forecast
• For the future the theme
will stay for a long time but
the specific styles will
change.
• Currently: plat formed
sandals, statement jewelry,
clutches, watches, pajama
wear, sunglasses/eyewear
• Bigger TVs, buildings, cars,
houses, families, population

14. Summary
The oversized trend is growing because
people are increasing in size; this directly correlates
with portions, objects, and fashion. The trend is
popular because it makes women more
comfortable and hides insecurities. These days’
people’s lives are more hectic, they have less time
to worry about body image. This trend has been
ever growing since the 1920s. Oversized is a trend
that is growing and will be around forever because
people are always stressed, on the go, or lazy.

15. References
• http://www.vogue.co.uk/fashion/trends/2012-13-autumn-winter/the-rise-of-oversize
• http://www.style.com/search/?cx=010858178366868418930%3Aiiy4mfznaiq&q=oversized&
cof=FORID%3A11
• http://www.stltoday.com/lifestyles/health-med-fit/special-report-underaged-and-
oversized/collection_640b0dc8-924e-11e2-8e84-0019bb30f31a.html
• http://www.greatbigstuff.com/
• http://www.inthenailroom.com/18-glammed-nails-with-oversized-gems/
• http://news.yahoo.com/oversized-furniture-motorized-vehicles-obese-people-business-
trend-222100620.html
• http://www.denverpost.com/ci_22616218/fat-bikes-hot-trend-cold-weather-cycling
• “Super-Sized” the movie about McDonalds
• Fashion Forecasting: Third Edition Brannon
• http://www.liketotally80s.com/oversized-shirts.html
• Mall of America
• http://petermarina.com/DOCUMENTS/JYS.pdf