Exploring the unknown is an exciting prospect but can be challenging at the same time. In business today, innovation must be a part of a business’ cultural fabric to drive change and relevance. Driven by constant technological change, it’s easy to clutch to the familiar, rather than embracing new opportunities. At Savage Marketing, Andreas Gall, Chief Innovation Officer at Red Bull Media House, will demonstrate how innovation is poised to re-activate the senses of audiences. Sensors, biodata and innovative audio technologies are rapidly entering the media landscape, creating a revolutionary new emotional approach to engage audiences.

1. RE-ACTIVATE THE SENSES!
CREATE EMOTIONAL MEDIA CONTENT
FOR SMART HUMANS!