In this interactive workshop you will find out how to utilise game psychology to attract and engage potential customers and some insights from what companies have already done in the field of gamified marketing. You will also learn the steps involved to ensure you set yourself up for long-term success with gamification rather than fall into the trap of being superficial and off-putting. We will look at how to tell a cross-media story and engage your customers, exploring crowd sourcing and explore virtual and augmented reality as well as more 2D approaches to gamification.

1. savage@totalsavagetech.com
http://savagemarketingtech.com

2. Gamification in marketing?
@GamificationNat
www.gamificationnation.com

5. • KPI's & metrics
• Culture
• Business objectives
Business
specifics
• Motivation
• Behaviour
Understanding
the player
• Design
• Test
• Iterate
• Implement
• Support
Gamification
design
The process, we recommend
www.gamificationnation.com

7. Use your analytics
To find their
game
Other brands

8. Attraction gamification
Easy to play
Easy to enroll

9. Curiosity focus
Quiz
about
ME

10. Think community
Refer a friend
Compete/play
with my kind of
people

11. Treasure hunt
High
risk/reward
Geo-location
Quest

12. Augmented reality
Collaborative
Sequels

13. Crowd-sourced imagery
Share the fun
Subtle or
bold

14. Crowd-created stories
Accept all
Curate
#

15. Wearables
Think beyond
smart watch
like devices

16. Virtual reality
Tourism &
events

17. For most of us it will look like
Put your
brand on it

18. The future: combine technology
Augmented
Reality
Geo-location
Wearables

19. The only limit
Your
imagination

20. Have Fun!!!!
@GamificationNat
www.gamificationnation.com

21. savage@totalsavagetech.com
http://savagemarketingtech.com