The world of video marketing

1. FRANK URBAS
ezeclip
Future of
Shopping
Curated by Eva Wimmers

3. You are looking for a retailer, hairdresser, service provider,
craftsman or a hotel or restaurant…..
What would you do?

4. Well…
You are searching in the Internet…

5. That means for all entrepreneurs, they have to be where
their customers are!
On the internet and social media!

6. ezeclip GmbH
Our mission:
ezeclip offers branch companies, dealer organizations,
franchisors and associations the opportunity to present
their affiliated branches, dealers, franchisees members in
a video clip.
ezeclip offers every small and
medium-sized enterprise the
opportunity to present their
business in moving pictures.
ezeclip promotes the distribution
of its customers' video clips on
the internet and social media.

7. Video marketing as a key to success
People are looking for
information and
entertainment. The best
way to achieved is using
video clips
Approx. 6,000,000,000 hours of
video content are consumed
worldwide on YouTube alone
every month
approx 64 % of all Internet-
Users are using video portals
Companies that use video clips on
their website have a 53x higher
chance of being shown on Google
on page 1
In 2017, about 69 percent of total
Internet traffic was video content. In
2020 it will be about 82 percent.
(Source: Cisco Systems)
95% of our (purchase) decision is controlled by
emotions (limbic system). Videos credibly
present emotions in seconds

8. The search on the internet is mainly a local search
Approx. 30% of all web
searches have a local
reference
Approx. 50% of all mobile
searches have a local
reference
Over 50% of local searches lead to a personal visit to the
local retailer, restaurant or service provider
Approx. 16% of all internet
users search for local providers
several times a week (11% of
them even daily)
Quelle: Local Consumer Revies 2016
Neustar Localleze Local Search Study

9. Local Google search for a general search term

10. Local Google search by recommendation

11. One sample of a ezeclip profile page

12. ezeclip crossposting example on facebook
„Sonnenklar.TV-travel agent“

13. Example on ezeclip-YouTube-channel “Das 53o hotel”

14. Summary
Get with ezeclip a professional video clip to represent the
business on the Internet and in social media.
ezeclip ensures a comprehensive and fast distribution of the
video clip on the internet and in social media.
With ezeclip, emotional online
marketing becomes easy