By Esther Alonso – Eldiario.es Launched in the middle of the financial crisis with no big investors eldiario.es has developed a community based journalism model reaching mainstream audiences with scarce resources. The key business innovation is our membership program and the technology behind it. More than 20.000 readers support us in order to strengthen our editorial and economic independence. But it is not a paywall, people do not pay to read the news, they pay for the information to be freely spread and thus gain social impact.

1. Esther Alonso
Marketing and Development Director
@estheralone

2. @estheralone

3. @estheralone
May 2012Today

4. @estheralone

5. @estheralone

6. Our partners in crime

7. @estheralone

8. @estheralone
35% of income coming from members
Members income rate grow faster than ads,
even when our audience is x6 in 4 years

9. @estheralone
It is not all about traffic

10. @estheralone
Campaigning
& nurturing
Content
disseminator
Marketing and
fundraising
Multiplatform
integration
Customized
Legal and financial
reports
Payments and billings
Data hub

11. @estheralone
This is ready to share.
We are ready to share
ealonso@eldiario.es
@estheralone