PPT contains about the events and deals of flipkart, which was a great Marketing Idea, such as Big Billion Day, Slash n - Slash n, etc.

2. E MARKETING ON FLIPKART
• E Marketing is also known as the internet marketing and it is a component of electronic
commerce.
• E-Marketing can include information management, public relations, customer service
and sales.
• E- marketing have become popular as internet access is becoming more widely
available and used.
• Well over one third of consumers who have internet access in their homes report using
the internet to make purchase.
• E-market has made the buying and selling of products easy as people now prefer to
order things from their home rather than visiting some crowded store.

3. • Poised for Rapid growth
• Fastest growing amongst Asia Pacific Region
• Expanding into non-Metropolitan India
• Social media and Mobile Technologies are accelerating e-
commerce adoption
• Large Retailers are looking forward to build an online
presence.
2012
$11.2 Billion
2016
$16 Billion
Worth

4. Promotions
Market
Strategy
Events Positioning Competitors
E-MARKETING ELEMENTS

5. ABOUT FLIPKART
• Back in 2007, when Flipkart was launched, Indian e-commerce industry was taking it’s
beginner steps.
• Company is registered in Singapore, but their headquarters are in the city of Bangalore.
• Flipkart began selling books to begin with. It soon expanded and began offering a wide
variety of goods.
• Sachin Bansal and Binny Bansal who were working for Amazon.com had an idea to start an
e-commerce company in india, i.e. Flipkart.
• Because of Flipkart E-commerce has become one of the fastest growing sectors in India.

6. EVENTS
1- Slash n - Slash n event is the Flipkart’s major technology event. Taking
forward to the success of 2013-2014, flipkart is building on core belief that
the knowledge.
Big billion day Event.- All the products were reduced to 80-90% in discount
rate.

7. BIG BILLION DAY
• With the increasing trend of online shopping retail websites are aiming to earn huge
profit in India.
• On the Big billion day, which was organized on October 6 2014, said that the
customers will be offered “big discounts on the products”.
• It also mentioned that its sales are bigger than gabra and kumbh mela, which hits
the cultural string of India.
• In recent teaser ad, Flipkart has announced Bumper discounts at 90%off and people
can even shop for things that are priced below rs 99.

8. MARKET STRATEGY
• Initial Marketing even now they want to satisfy customer so they come back for more.
• Good use of SEO
• “ We do not sell old books or used books. All the books listed in flipkart.com are new
books”
• Good use of SEM
• Ads at a proper place and use pay per click to pay for ads
• Very easy web interface
• Payment convenience
• Cash/card on delivery- Thereby encouraging students and people with no credit/debit card
to purchase in flipkart
• EMI
• Wallet
• Product recommendation with your previous purchase

9. PROMOTIONS
• Employees of division like website, Business Planning and Analytics, ERP, Business
development, Product Management and Marketing. Supply-chain Management and
customer support are regenerating revenue for it.
• Selection criteria at Flipkart- Years of experience always beneficial.
• Adequate training as per as the roles and responsibilities is given to the employees
accordingly and incentives.

10. Amazon.com is an American international e-
commerce company with HQ in Seattle,
Washington, US.
World’s largest internet company, based on revenue
and no. of employee
Snapdeal.com is an online marketplace, headquartered
in New Delhi, India.
The company was started by Kunal Bahi and Rohit Bansal, in
February 2010
eBay Inc. is an American multinational corporation and
e-commerce company, providing consumer-to-consumer
sales services via internet. It is headquartered in San
Jose, California

11. Homeshop18 is an online and on-air retail and distribution
venture of Network 18 Group, India Homeshop 18 was
launched on 9 April 2008 as India’s first 24-hour Home
shopping TV channel.
Yebhi.com is an Indian Online shopping E-commerce portal
for Home, Lifestyle and Fashion E-retailer launched in the
year 2009

12. POSITIONING
POINTS OF PARITY:
• Easy locating of products
• Competitive prices.
• No hassles of going to shops personally and shop for products
• Availability of various products on one platform
• Discount on purchases.
• Home delivery
• Gifting services
• Cash on delivery POINTS OF DIFFERENCE:
• Flipkart membership cards for premium customers
• Flipkart E-wallet & Gift cards

13. • Strengths-
• Industry condition: very high potential
• Investor’s trust
• Services and warehousing
• Payment options
• Established brand
• Weakness-
• Entry of international on-line competitors in Indian market
• Customers are not comfortable with online payment
• Not profitable operationally
• Time to build confidence among the customers
• Middle management retention issues.
S
T
R
E
N
G
T
H
S
W
E
A
K
N
E
S
S