This document discusses the importance of Indian brands being on YouTube to reach Indian millennials. It notes that YouTube influencers have become the new celebrities and are poised to be effective brand advocates. Influencer marketing and native YouTube content are highlighted as important ways to create meaningful connections with millennials. The document advocates that brands work with YouTube influencers for two-way conversations, native content creation, and authentic engagement to achieve guaranteed success. It also provides an overview of the growing online video industry in India.

1. 1
WHY YOUR INDIAN BRANDS
NEED TO BE ON YOUTUBE

2. YOUTUBE INFLUENCERS: THE
NEW CELEBRITIES
To reach Indian millennials…..
You need to be where they are
2

3. YOUTUBE INFLUENCERS ARE THE
“NEW CELEBRITIES”……
3

4. ….POISED TO BECOME
STELLAR BRAND
ADVOCATES,
4

5. HAVING CAPTURED THE IMAGINATION
OF THE INDIAN YOUTH
5

6. INFLUENCER MARKETING IS
HOT AT THE MOMENT…..
o Native content and influencer
marketing are the Zeitgeist for
Marketers in 2015
o It has become one of the only ways to
create meaningful connections will
Millennials.
o YouTube is at the very heart of this
6
Jamal Edwards
Entrepreneur
YouTuber Kanan Gill shot to fame with highly entertaining
“Pretentious Movie Reviews”. In this video, Close Up dared
him to “make a bold move” and he did so by serenading street
goers.

7. AND, IS INCREDIBLY POWERFUL
FOR BRANDS
o Generate two way conversations
o Native Content
o Meaningful Engagement
o Authentic Production
o Guaranteed Success
7
YouTuberGeeky Ranjit has earnedmassive credibility with his audienceas an authority on tech
products.

8. WHAT WOULD YOU NEED?
8
LEGAL
AUDIENCE
DEVELOPMENT
TRUEVIEW BUYING
PRODUCTION
PRESENCE IN
12 MARKETS
SOCIAL AMPLIFICATION
CHANNEL
MANAGEMENT
RESEARCH
POST CAMPAIGN
ANALYSIS
IDEATION
GLOBAL CASE
STUDIES
SOCIAL LISTENING

9. YOUTUBE+
• “By creating fantastic content
and spending zero time on
audience development, you
are certain that you will not
succeed on YouTube”
• Robert Kyncl, Vice president at Google and
Global Head of Content at YouTube
9

10. ANNEXURE: THE ONLINE VIDEO
INDUSTRY IN INDIA
55% Indians watch video everyday…..
If you create it, they will watch
10

11. INDIA IS THE NO.1 MARKET IN THE
WORLD FOR USER ADDITIONS
ONLINE
11
Source: Mary Meekers Internet Trends 2015

12. VIDEO ADVERTISING IS A HIGH
GROWTH AND VALUABLE
MARKET
12
Source: Afaqs
Source: India on Internet 2015

13. ADDING VIDEO TO YOUR DIGITAL
MARKETING MIX
o According to Invodo, 65% of viewers watch
more than three-quarters of a video
o According to a report by Demand Metrics,
70% of marketing professionals report that
video converts better than any other
medium online
o As stated recently in The Guardian, 'Video
promises to be the great unifier', with its
'ability to be distributed in a targeted
way across most major digital and
social media channels, delivering
believable return on investments in the
process'.
o IAB recommends shifting 15% of the TV
only budgets to Online Video. The
shifting leads to 4% increase in reach for
the same spend
13
Source: IAB