How To Be Successful on YouTube

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Need a solid strategy for YouTube? Build a solid Audience Development and Content Strategy on YouTube. Ideal for YouTube creators, content companies and brands

Internet

The Rocket Science
Behind Being
Successful on
YouTube
- Content Strategy
- Audience Development

YouTube Statistics 2015
o 2nd largest search engine in the world
o More than 1 billion unique users each
month.
o 400 hours of video are uploaded to
YouTube every minute.
o 80% of YouTube traffic comes from
outside US
o 50% of YouTube traffic comes from
mobile devices

What Keeps People Coming Back For
More…..
GREAT CONTENT
content is king and will always be
GREAT AUDIENCE ENGAGEMENT
Great experience around the content
GREAT UNDERSTANDING OF YOUR
AUDIENCE
Who are they and what do they like?

BUILD A STELLAR CONTENT STRATEGY
FOR YOUTUBE

What is Audience Development?
o Audience Development, in a nutshell, is all
about relationship building to achieve the
“power of people” to support your art form.
o “The term Audience Development describes
activity which is undertaken specifically to
meet the needs of existing and potential
audiences and to help organisations develop
on-going relationships with audiences. It can
include aspects of marketing, commissioning,
programming, education, customer care and
distribution.”
o Audience development is simply this:
attracting diverse people at scale toward a
social object.

Attract….
ARTISTS
o Leveraging existing communities and influencers
COLLABORATIONS WITH TASTEMAKERS
o Influential personalities who bring new and interesting things to an audience
INFLUENCERS
o Leverage on existing influencers within NDTV to further social reach
UNEXPECTEDNESS
o With more content being created that what we can consume, only what is truly
unique can stand out

…and Retain.
CONSISTENCY
• Sets expectation of value. Brings customers back on their own
volition.
MADE FOR WEB PROGRAMMING
• Make your online audience feel special with exclusive content
COMMUNITY
• Outreach to online community. Targeted and Scheduled. Post
promotion. Sharing through engagement
ENGAGEMENT
• Posts that solicit responses. Its about them not you. People live
in real life, not in the online world.

7 Tips to Optimise YouTube Watch-Time
• Create engaging and entertaining content that
viewers watch
• Create Playlists and Drive a Linear Viewing
Experience
• Choose the Right Title and Thumbnail
• Build Up Subscribers
• Use Annotations and Cards to Keep the Viewer
Engaged Throughout
• Create creative End Slates
What’s your score on these?

Videos Suggestion (Related
and Recommended)
on the basis of the web
browsing patters, video
viewing pattern
Attractive Thumbnails

Cards are available on mobile devices and are a
good way to drive engagement
Creative end-slates can ensure that the viewing
session on your content lasts

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How To Be Successful on YouTube

1. The Rocket Science Behind Being Successful on YouTube - Content Strategy - Audience Development

2. YouTube Statistics 2015 o 2nd largest search engine in the world o More than 1 billion unique users each month. o 400 hours of video are uploaded to YouTube every minute. o 80% of YouTube traffic comes from outside US o 50% of YouTube traffic comes from mobile devices

3. Anybody Can Upload a Video To YouTube..

4. What Keeps People Coming Back For More….. GREAT CONTENT content is king and will always be GREAT AUDIENCE ENGAGEMENT Great experience around the content GREAT UNDERSTANDING OF YOUR AUDIENCE Who are they and what do they like?

6. BUILD A STELLAR CONTENT STRATEGY FOR YOUTUBE

7. 10 Fundamentals To A Creative Strategy

8. Hero, Hub, Hygiene Content Strategy

10. DRIVE AUDIENCES TO YOUR CONTENT

11. What is Audience Development? o Audience Development, in a nutshell, is all about relationship building to achieve the “power of people” to support your art form. o “The term Audience Development describes activity which is undertaken specifically to meet the needs of existing and potential audiences and to help organisations develop on-going relationships with audiences. It can include aspects of marketing, commissioning, programming, education, customer care and distribution.” o Audience development is simply this: attracting diverse people at scale toward a social object.

12. Attract…. ARTISTS o Leveraging existing communities and influencers COLLABORATIONS WITH TASTEMAKERS o Influential personalities who bring new and interesting things to an audience INFLUENCERS o Leverage on existing influencers within NDTV to further social reach UNEXPECTEDNESS o With more content being created that what we can consume, only what is truly unique can stand out

13. …and Retain. CONSISTENCY • Sets expectation of value. Brings customers back on their own volition. MADE FOR WEB PROGRAMMING • Make your online audience feel special with exclusive content COMMUNITY • Outreach to online community. Targeted and Scheduled. Post promotion. Sharing through engagement ENGAGEMENT • Posts that solicit responses. Its about them not you. People live in real life, not in the online world.

14. 7 Tips to Optimise YouTube Watch-Time • Create engaging and entertaining content that viewers watch • Create Playlists and Drive a Linear Viewing Experience • Choose the Right Title and Thumbnail • Build Up Subscribers • Use Annotations and Cards to Keep the Viewer Engaged Throughout • Create creative End Slates What’s your score on these?

15. Some Audience Development Tools

16. Videos Suggestion (Related and Recommended) on the basis of the web browsing patters, video viewing pattern Attractive Thumbnails

17. Cards are available on mobile devices and are a good way to drive engagement Creative end-slates can ensure that the viewing session on your content lasts

18.

19. SOME TOP NEWS CHANNELS ON YOUTUBE

20.

21.

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23. THANK YOU

Notas do Editor

Shareability: Will viewers share this video? Converstation: Is there an element of speaking directly to the audience? Interactivity: Is there a way to involve the audience with this show idea? Consistency: Are there strong recurring elements to this idea? Targeting: Is there a clearly defined audience? Sustainability: If the audience loves it, can you make more? Discoverability: Will the videos get discovered through search or related videos? Accessibility: Can every episode be appreciated by a new viewer Collaboration: Is there room to feature other YouTubers? Inspiration: Are you inspired to create this content?
Curate UGC news breaking news content. There are many resources to do so. YouTube Newswire is a new initiative between and YouTube and Storyful which is meant to meant to serve as a resource for journalists looking for user-generated videos from around the world by highlighting newsworthy videos uploaded to YouTube that have been verified by Storyful.
TYT is top news channel on YouTube. TYT hosts the largest online news show called “The Young Turks”. The Young Turks live streams for two hours every weekday. The first hour focuses on hard politics, foreign policy, and breaking news. It is hosted by Cenk Uygur. The second hour provides social commentary on a wide range of topics both domestic and foreign. It is hosted by Ana Kasparian along with Cenk Uygur. Every Friday, The Young Turks unleashes a two hour Power Panel show, bringing in guests from the worlds of politics, journalism, pop culture, sports, and comedy.
VICE News is a global news channel where Vice broadcasts documentaries about current topics. It was founded in December 2013 as a division of Vice Media, Inc. VICE News broadcasts in-depth documentaries about various subjects including events that may not be as well covered by other news sources. VICE News update its website daily with breaking news stories and investigative reports, along with daily updates to its YouTube channel that include daily news updates, trailers, and documentaries

How To Be Successful on YouTube

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Notas do Editor