2. How NETFLIX collect the data of customer?
Netflix started collecting data from the time they were distributing the DVDs
which later when they started their streaming service in 2007 shaped into
something more.
Netflix itself automatically collects other forms of data, such as the platform
used to watch - Netflix.
A user's watch history.
Search queries and time spent watching a show.
The company also collects some bits of data from other sources, such as
demographic data, interest-based data, and Internet browsing behavior.
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5. How NETFLIX uses collected DATA
Personalized movie recommendation
Auto- Generated personalized thumbnails
Trending now ranking
Marketing optimization
Content similarity ranking
Predictive and Prescriptive Analysis