Apple is one of the most influential and recognizable brands in the world, responsible for the rise of the smartphone with the iPhone. Valued at over $2 trillion in 2021, it is also the most valuable technology company in the world

1. APPLE
Think different
PRESENTED BY:
HARSHITHA V
2ND YEAR MBA

2. Introduction
• Apple is one of the most influential and recognizable brands in the world, responsible for the rise of the smartphone with the iPhone. Valued at over
$2 trillion in 2021, it is also the most valuable technology company in the world.
• Originally known for desktop computers, Apple was one of the first companies to switch to the graphical user interface (GUI) .
• The iPhone saw Apple ascend to one of the most valuable companies in the world, with revenue increasing from $37.4 billion in 2008 to $65 billion in
2010.
• The success of the iPhone enabled Apple to launch new product categories, such as the iPad. Apple envisioned the tablet as a bridge between the
smartphone and laptop, with the capabilities to be both.
•
As iPhone revenues have stagnated, Apple has looked for new ways to generate revenue from the iPhone. It launched Apple Watch in 2015, as an
accessory to the iPhone which tracks various health and fitness metrics. Air Pods were next, which paved the way for wireless headphones to become
mainstream.
• It has also built out its subscription services to include music and video streaming, video games, fitness and cloud storage. This segment alone
generated $53 billion revenue in 2020, making it Apple’s second largest segment.
• All eyes are on Apple’s next products, which may include a virtual reality headset and self-driving car. The past few product launches have been
smaller in scope, like the Home Pod and Air Pod, and Apple fans are clamoring for the next iPhone.

3. Apple revenue by region
70.3
62.9
69.3
74.8
65.7
73.3
84.3
71.2
58.3
51.6
44.8
31.4
34.9
42.9
38.8 40.2
44.1
46.1
39.6 41.2 40.9
0
10
20
30
40
50
60
70
80
90
100
2014 2015 2016 2017 2018 2019 2020 2021 2022
SALES BY REGION
Americas China Rest of Asia Pacific

4. Apple revenue by region
70.3
62.9
69.3
74.8
65.7
73.3
84.3
15 14.6 15.3 14.9 14.8 14.7
17.8
71.2
58.3
51.6
44.8
31.4
34.9
42.9
33.9 34.6
36.8 38.2
36.3 37.3
56.1
38.8 40.2
44.1
46.1
39.6
41.2 40.9
0
10
20
30
40
50
60
70
80
90
2014 2015 2016 2017 2018 2019 2020 2021 2022
YEAR
SALES BY REGION
Americas Japan China Europe Rest of Asia Pacific

5. Interpretation
 Apple has always been most successful in the US, its home country. While revenues have increased in all regions, Americas is responsible for 45% of all revenue generation
and approximately 40% of that is from the United States alone.
 Apple has almost similar level of sales in Japan.
 Over the years the demand for Apple products in China has reduced.
 In Europe there was almost constant revenue till 2020 but has increased to a significant level by 2021.
 There is no so much a variation in rest of Asia pacific.

6. iPhone annual sales 2008 to 2021 (mm)
Interpretation:
iPhone sales saw significant growth between 2008-
2015. There was a steady decline in sales between
2015 to 2020, mostly due to increased competition in
China.
0
50
100
150
200
250
300
2006 2008 2010 2012 2014 2016 2018 2020 2022
YEAR
Sales (mm)
Sales (mm)

7. Total number of active iPhone units 2008 to 2021 (mm)
Interpretation:
iPhone sales was quit stagnant for few years but later
it grew by adding active users. Apple has switched its
focus to services and other long-term revenue
sources, as customers keep their phones for longer.
2000
2005
2010
2015
2020
2025
1 2 3 4 5 6 7 8 9 10 11 12 13 14
UNITS
Year
Year