Marketing Plan

1. MARKETING
PLAN

2. We do it for you!!

4. Executive Summary
In this busy life we may not be able to accomplish
all our tasks. There might be some tasks like
getting your laptop repaired, picking up someone
from airport, running back to your place get back
the files which you forgot etc. which can de done
by any helper/assistant.
We here at GetDone provide you an assistant who
can do your work at affordable rates.

6. Company Overview
GetDone was established in the year
2016. We provide personal assistant on
demand to our customers. A personal
assistant does lot of tasks at a affordable
price.

7. Market Overview
In modern day busy and tedious life, we may not
complete many of our tasks due to time constraint and
many others tasks due to laziness etc. So all these
people will look for a helper who can do these tasks for
them. There is a huge potential for this idea in the
present day world.

8. Target Customers
In its initial phase, GetDone will
target customers belonging Urban
working class and college going
students.

10. Goal
GetDone’s goal is to expand its services to entire Delhi
- NCR region in one year. Minimum number of service
requests to be 100-150 which should be reached within
six months. Net revenue to reach 30 Lakhs per annum
by the end of first year.

12. Target Market
 There is a huge potential in this idea which when
implemented properly will create a huge impact.
 Customers look for affordable, trust- worthy and fast
service.
 Customers will look for a service which is runs 24/7
just in case of any emergency etc.

13. Target Market
 We will mainly target Urban working class and
College going students in phase I.
 The reason for this is these are the class of people
who are busy(sometimes lazy) and have no
alternatives. More importantly these people can
afford this service at the same time.

14. Target Market
 We will need to collaborate with Trade Union
Organizations and we have to identify and
collaborate with other organizations which provide
workers on demand like online maid service etc.

15. Value Proposition
For Customers:
WE DO IT FOR YOU.
For Collaborators and Company stakeholders.
WE MAKE THE FUTURE.
These statements are very apt because it exactly
reflects the company’s main service and are
powerful.

17. Product
 Android and iOS app integrated with Advanced To
Do list + Online calendar with active notifications
available at Play Store and App Store respectively.
 24/7 service through WhatsApp and Telephone and
through Website.

18. Service
 We provide trustworthy, affordable, fast, reliable,
24/7 accessible service.
 A special number will be dedicated to grievances
and complaints in addition to 24/7 customer
helpline.

19. We do it for you!!

20. Price
(Minimum* Service charge of Rs 50) + (Standard
travelling charge incurred during service 10rs/Km)
*If the task takes less than an hour.(Excluding travel
time)
For every 0.5hr more than an hour Rs 40 will be
charged.

21. Incentives
For Customers:
 For a new customer, no service charge for first
time use and third time.
 Goodies for regular customers.
 Occasional and seasonal discounts for all
customers.

22. Incentives
For Company Personnel and Collaborations
 5%* bonus for all company personnel +
collaborators if company reaches the specified net
income goal. (*Subject to change as per revenue) +
Seasonal Bonus.
 Best service bonus for outstanding contribution their
respective fields.

23. Communication and
Distribution
 Services and products will be accessible through
App available on both Play store and App store,
WhatsApp channel, Telephone and Website.
 Offers and promotions will be communicated
through website and notifications through app.

25. Board Of
Directors
CEO
Sales and
Marketing
Research and
Development
Finance and
Services
Quality Projects
Organizational Structure
Infrastructure

26. Sales and
Marketing
Head
Head of
Customer
Experience
Head of
Customer
Acquistion
Head of
Customer
Engagement
Organizational Structure

27. Processes
 Technical : Make a customer friendly easy to use
app and website.
 Develop a strong following in social networking sites
like Facebook, Twitter, Instagram and actively
interact with them concentrate especially on the
type of target audience choosed.
 Training the personal assistants.

28. Process
 Make advertisements and promotional videos which
will create a unique brand value.
 Design offers and promotions strategically to yield
more profits.
 Establish a very responsive and friendly customer
helpline.

29. Other Important
Processes
I. File Patents.
II. Register as a limited Company.
III. Complete the list of primary target clients for
individual and institutional sales.
IV. Apply for bank loan.
V. Apply for funding.
VI. Open accounts for company and component
suppliers.

30. Contd..
VII. Prepare first printing of all promotional brochures, plus
manuals and other materials.
VIII. Launch a new website.
IX. Launch a new app and social media network.
X. Register telephone numbers for helpline.
XI. Create office accounts for all employees and office
email.
XII. Training the people who are going to interact.

31. Implementation
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