Clean Up Your SEO & Social Media with The SassySEO!

Clean Up!
Your SEO & Social Media
With The SassySEO

Kristin Rohan
Kristin@SassySEO.com  @TheSassySEO

Today’s Topics
• What is SEO & Social Media?
• What’s Your Strategy?
• On Site Techniques
• Off Site Tactics
• How To Drive Trafﬁc
• How To Build Community
• Measuring Results
• Paid Search
• Handy Dandy Tools / Advice


Secret of SEO & Social Media
• Simple
• Takes Diligence
• Authentic & Passionate
• Ongoing & Long Term Strategy
• Creating Valuable & Relevant
Content (SEO)
• Building & Engaging in your
Community (Social)


Before you begin, know…
• Objective of your Site/Business
• Focus = Your Message / Niche
• Customers / Community
• Competition
• Products/Services = $$$
• Long Term Strategy
• If You Have Analytics In Place


Take a Peek at the Competition
• Put in Key Terms & See who Ranks
• Look at their Site & Key Terms
• http://backlinkwatch.com- for possible Listings &
Directories


Key Terms or Phrases
• Choose 10 Terms that Focus on your
Business for Home Page
• Research Terms
• Change Terms/Content for each Page
• Not your Business Name
• Phrases 3 - 5 Words
• Check Rankings - may need to tweak if too
much Competition
• Use Analytics to see how People Find you


Site Navigation
• Simple Organisation
• Think Customer Experience - how will a
visitor move thru the site and eventually
purchase
• Use Call To Actions
• Organise Content / Sections as Mini
Destinations


Home Sweet Home Page
• Most Important Page
• Contact Info Easily Found
• Capture Visitor Info
• Social Media Badges/Links
• Explain Exactly What You Do
• Use Little Flash - don’t give up best real
estate to images


Content
• Relevant
• Valuable
• Contains Key Phrases
• Don’t Overuse/Stuff Site with Key Phrases
• Home Page Content Most Important
• ***Update & Refresh Content***


Meta Data
• Title - Business Name Last
• Description - Include Contact Info
• Key Terms/Phrases - Variety is the Spice


Friendly URL’s

• Include Key Terms:
– Original:
http://SassySEO.com/content.php?content_id=75
– New:
http://SassySEO.com/searchservices


Search Engine
Site Map & Universal Footer
•Reflects Top Menu & Offerings
•Needs Keyterms

•Update Regularly
•Use Keyterms
•Search Engines Will Crawl


Internal Links
• Link to Other Pages on Your Site


External Links or Back Links
• Link to Relevant Sites
• Links to Your Site
• Users,
• Relevant Sites


Tag Media with Key Terms
• Images
• PowerPoint Presentations
• Videos
• Articles
• PDF’s
• Hashtags on Twitter
• Tags in Blog
• Tags in Social Bookmarking
Always Use Key Terms!


Get Listed
• Find Relevant Placements -
– Free & Paid (ie Yahoo)


Video, Video, Video

• Product Demos
• Advertising Opportunity
• Message from an Executive
• Promote an Event
• Testimonials
• On-Site Tours
• Post on YouTube.com


Submit Media to Sites
• Google Video
• YouTube
• Flickr
• Slideshare


Customer
Communication Plan
• Relevant
• Valuable
• Periodic & Realistic- Monthly, Bi-Weekly
• Keep it Up - Have a Long Term Strategy
• Goal is to Build a Community
– Surveys
– Offers
– Newsletter
• Prospect Content
• Customer Content
• Call To Action
• Send on Tuesdays


Get Social
• Facebook - Build Fans & Engage; Lite Site;
Promote Events & Video
• Twitter - Promote; Follow; Engage
• LinkedIn - Network; Find Partnerships; Build
Expertise
• Flickr - Promote Business Using Photos
• Delicious - Drive Traffic Thru Relevant Articles
& Posts
• StumbleUpon - Get Site Found &
Recommended; 2nd Largest Social Site
• YouTube - 2nd Largest Search Engine; Promote
Expertise


Blog
• Who is an Expert in Your Company?
• Will You Blog on a Regular Basis?
• Do you have Valuable Contributions?
• Read Relevant Blogs & Post Thoughtful Comments
• Link Back to Your Site
• Use Newsletter as a Guide and Expand on Content
• Invite Guest Bloggers
• Reflect Content On Site & Drive Visitors To Blog
for More Info
• Keyterms in Titles, Posts, Tags
• ALWAYS Have a Call To Action!


Use Your Users’ Content
• Get Customers Involved & Excited to Submit:
– Images
– Videos
– Personal Blog Entrys
– Testimonials
– Content as a Guest Blogger

Highlight Content using their
Preferred Channel - don’t create a
new channel!


Measure

• Use Google Analytics
• Social Media Tool
• Too much Data is Too Much
if you don’t use it
• Analyze Periodically
• Optimise


Monitor Rankings
• No Guarantee to #1 on Search Engines
• Make Sure Your Site is Indexing Under Key Terms
• Better to be on Page 1 or 2 in Organic Search Results
• Most Click-Thru’s Happen with Organic Results
• Social Media helps Rankings!***


Paid Search (SEM or CPC)
• Keyword Research
(adwords.google.com)
• Ad Creative / Offer
• Landing Page
• Quality Score
• More Words = Not Better
• Ongoing Optimisation


Local Keyword Searches


Carpet Cleaning


Upholstery Cleaning


Floor Restoration


Rug Cleaning


Be a Human Search Engine
• Attend Events
• Meet People
• Watch Twitter
• Read Articles
• Connect & Share
• Play with Tools
• Experiment w/ a Personal Site


Handy Tools
• SEO Book: seobook.com
• Google Analytics: google.com
• Back Link Watch: backlinkwatch.com
• SEO Quake: seoquake.com
• RankChecker: rankchecker.net
• WebCEO: webceo.com
• SEOMoz: seomoz.org
• Google AdWords: adwords.google.com


From Me to You…
FREE
One hour Consultation
with the SassySEO
Plus!
Home Page Essentials & Content
Essentials via Email

Contact me:
Kristin@SassySEO.com
0427 326 013

Clean Up Your SEO & Social Media with The SassySEO!

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