จัดทำโดย นางสาวศศินภา ปัญญาอาวุธ เลขที่ 6 ID: 1520310366

2. BACKGROUND
Bolton Wanderers Football Club is an English professional football club
based in the area of Horwich in the Metropolitan Borough of Bolton, Greater
Manchester, England. They began their current spell in the Premier League in
2001.
Founder members of the Football League, Bolton were a successful cup
side in the 1920s, winning the FA Cup three times. The club won the cup a
fourth time in 1958 thanks to two Nat Lofthouse goals. A leaner spell
followed, reaching a nadir in 1987 when the club spent a season in the
Fourth Division. The club regained top-flight status in 1995 after a 15-year
absence; their current spell in the top division started in 2001. In 2005–06
they participated in European competition for the first time, reaching the last
32 of the UEFA Cup. Bolton qualified for the 2007–2008 tournament by
finishing 7th in the 2006–07 Premier League season and this time they
managed to reach the last 16 of the competition. Bolton Wanderers moved
to the Reebok Stadium in 1997. Their former home was Burnden Park, where
they played for 102 years.

3. BACKGROUND
Bolton have spent the highest number of seasons in the top flight without
winning the title (the 2010–2011 season was their 72nd, non-consecutive,
year in the top flight). The highest position they have achieved in the top
flight is third in the Football League First Division on three occasions (1891–
1892, 1920–1921 and 1924–1925).

4. BACKGROUND
BADGE UNIFORM

5. 4P’s
PRODUCT
• Football Premier League
Ranking Number 19

6. 4P’s
PRODUCT Football League Cup
• Honors Runners-up: 1995, 2004
Second Division/First Division Semi-finalists: 1977, 2000
Champions: 1908–09, 1977–78, 1996–97 FA Charity Shield
Runners-up: 1899–1900, 1904–05, 1910– Winners: 1958
11, 1934–35 Football League Trophy
Play-off Winners: 1995, 2001 Champions: 1989
Play-off Runners-up: 1999 Runners-up: 1986
Play-off Semi-finalists: 2000 Reserves and Others
Third Division/Second Division Football League War Cup Winners (1) – 1945
Champions: 1972–73 Football League War Cup North Winners (1) –
Runners-up: 1992–93 1945
Play-off Runners-up: 1991 FA Premier League Asia Trophy Winners (1) –
Play-off Semi-finalists: 1990 2005
Fourth Division/Second Division Peace Cup Runners up (1) – 2007
Third: 1987–88 Lancashire Cup Winners (11) – 1886, 1891,
FA Cup 1912, 1922, 1925, 1927, 1932, 1934, 1948,
Winners: 1923, 1926, 1929, 1958 1988, 1990
Runners-up: 1894, 1904, 1953 Central League Champions – 1955, 1995
Semi-finalists: 1889, 1896, 1915, 1935, 1946, Premier Reserve League North Champions –
2000, 2011 2007

7. 4P’s
PRODUCT
• Souvenir and shopping store

8. 4P’s
PRICE
• Hospitality
• Tickets
• Souvenir Price
• Shopping Store
• Player Price for Sell
• Player Price for Buy

9. 4P’s
PLACE
• Reebok Stadium
• Bolton Central and Online Superstore

10. 4P’s
PROMOTION
• Club Membership scheme for the 2011/12 season
• Package for seasonal

11. SPONSORSHIP
SHIRT SPONSOR:
• 1874–1980: No sponsor.
• 1980–1981: Knight Security.
• 1981–1982: Bolton Evening News.
• 1982–1983: TSB
• 1983–1986: HB Electronics.
• 1986–1990: Normid Superstore.
• 1990–2009: Reebok.
• 2009–present: 188BET.
KIT MANUFACTURER:
• 1874–1975: Unknown
• 1975–1976: Bukta
• 1976–1988: Umbro
• 1988–1993: Matchwinner
• 1993–present: Reebok

12. SPONSORSHIP
PRINCIPAL CLUB PARTNER: 188BET
www.188BET.com

13. SPONSORSHIP
OFFICIAL KIT PROVIDER: REEBOK
www.reebok.com

14. SPONSORSHIP
OFFICIAL HOTEL PARTNER: DE-VERE GROUP
www.devere.co.uk

15. SPONSORSHIP
OFFICIAL BEER PARTNER: CARLING
www.carling.com

16. SPONSORSHIP
OFFICIAL SPORTS ENERGY DRINK PARTNER: LUCOZADE
www.lucozade.com

17. SPONSORSHIP
OFFICIAL RECRUITMENT PARTNER: PRIME TIME RECRUITMENT
www.primetime.co.uk

18. SPONSORSHIP
OFFICIAL CREDIT CARD PARTNER: MBNA EUROPE
www.mbna.com

19. SPONSORSHIP
OFFICIAL LOYALTY PARTNER: TEAMCARD
www.teamcard.co.uk

20. SPONSORSHIP
OFFICIAL PARTNER OF BOLTON WANDERERS: LASSA TYRES
www.lassa.com

21. SPONSORSHIP
OFFICIAL SOLAR ENERGY PARTNER: HANWHA SOLAR
www.hanwhasolar.com/

22. STADIUM
From now on, the stadium is at Horwich where is a town and civil
parish within the Metropolitan Borough of Bolton, in Greater Manchester,
England. It is a modern, all-seater stadium with a capacity of 28,723. The
Reebok Stadium is named for long-time team sponsor, Reebok.

23. STRATEGIC
BRAND

24. SWOT
S W
- Have good players - Have a lot of
for selling and changing player
buying - Lower level Club of
- Have a big stadium Premier League
O T
- Have a lot of
- It has more and famous Club in
more Channels to England
communicate - Fan Club compete
their need

25. BRAND IDENTITY
Visual
Verbal
MOTTO: Your Club, Your Opinion

26. BRAND IDENTITY
Behavioral