This pdf file reveals the top eight AdWords mistakes which you need to avoid in order to save your advertising dollars. It is presented by http://www.ppcadsmanagement.com

1. 8 Most Expensive AdWords Mistakes
Which You Need to Avoid
By www.ppcadsmanagement.com

2. Google AdWords
Most of the business owners are
investing in Google AdWords
campaign with an objective to
get leads thereby experiencing
maximum return on investment.
But most of the cases their
advertising dollars gets wasted
due to some worst mistakes
committed by their advertisers.

3. Here you will get the list of some common AdWords mistakes
which you need to avoid:
Mistake 1: Preparing a Long
List of Keywords
You need to keep one thing in
mind that PPC is not a free
service so whatever keywords
you are choosing for your
campaign must be relevant to
your business and target the
most potential traffic to
increase conversion.

4. Mistake2: Single Ad Group
Placing all the keywords in a
single ad group is one of the
big mistakes made by the
advertisers. Try to create
several ad groups and place
targeted keywords under
each group to reach your
target market.

5. Mistake3: Fails to Write a Compelling Ad Copy
If you want to generate clicks
then you need to write a
relevant ad copy with proper
usage of targeted keywords.
You can create two to three
version of your ad copy
simultaneously but Google will
give importance to ads with
high CTR.

6. Mistake4: Using Landing Page as your Home Page
Don’t use home page as your
landing page in your Google
AdWords pay per click
campaign. Try to create
separate relevant landing
pages for each product and
services you are providing so
that your visitors don’t get
confused after entering into
your page.

7. Mistake5: Excessive Use of Broad Match
Broad match increase the
chance of getting irrelevant
clicks. So you need to reduce
the use of broad match
thereby increasing the use of
exact and phrase match.

8. Mistake6: Avoiding Negative Keywords
Negative keyword checks the
display of your advertisement on
irrelevant search terms. Suppose if
you are proving any paid service
then you can add the term ‘free’ in
the list of negative keywords and
as a result your ads will not be
displayed if anyone looking for
free services.

9. Mistake7: Fails to Add Call to Action
Don’t forget to add call to action
to your landing page. Try to insist
your visitors to take the desired
actions by adding strong, clear
and prominent CTA.

10. Mistake8: Not Tracking Results
You need to keep an eye on your
Google Analytics in order to
measure your campaign
performance. It will give you an
idea that which keywords are
effective enough to generate
leads and which are not. You
can also remove those useless
keywords from your campaign
thereby saving your ads from
getting irrelevant clicks.
A pay per click consultant must avoid the mistakes mentioned
here in order to save the advertising dollars.

11. PPC Ads Management
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Sector V, Salt Lake
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INDIA
Ph: +91-33-40200838
email :
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