Customer engagement using local shop social activity monitoring http://sknadar.me

1. Customer Engagement Using Local
Shop Social Activity Monitoring
Saravana Kumar

2. Problem
Local Business wants to build a better
relationship with customers and keep
them coming back

3. Current Scenario…

4. Foursquare
• Over 20 million people worldwide
• Million check-ins everyday
• Over 750,000 using the Merchant Platform

5. Facebook
• 500 million monthly active mobile users
• More than 42 million Pages

7. Yelp
• 71 million monthly unique visitors
• 27 million local reviews
• local guide for real word-of-mouth on
everything local

8. Microsoft

9. What can I do…

10. Facebook Pages
Foursquare
(Gamification)
Membership Pages Real Time Monitoring
OUR
APPLICATION

11. Real Time Monitoring
• How many people currently?
• What's special today
• waiters and waitresses are working currently

12. Membership Pages
• Special page for tracking points
• Asking Questions.
• Rewarding loyalty

13. Challenges
• Real-time monitoring

14. Limitation
• IPhone application for now
• Not all business can be monitored real-time
• Membership pages for business who needs it
• Website for business to create deals and manage
their information.

15. Technology
• IPhone Location aware application
• Web site in PHP with MONGO DB
• A Webserver in PHP for giving JSON/xml/plist
output.

16. QUESTIONS?