1. 10 JUNE/JULY 2009 | INTERNATIONAL COSMETIC NEWS
PRODUCTS
Boss turns to Orange for women
In a bid to up the profile of its women’s fragrance category, Hugo Boss (Procter & Gamble)
has enlisted British actress Sienna Miller as the face of its first female scent for the Boss
Orange franchise. Also called Boss Orange, the EdT is positioned to become the pillar
women’s fragrance for the franchise, with the brand banking on the young and dynamic
image of the Orange sub-brand to boost the category.
The juice is a round and fruity floral, described by the brand as oriental. It features apple
and peach notes on a base of contrasting vanilla cream and woody accords more typical
of male fragrances. The orange-tinted juice is housed in a tall glass bottle designed to
resemble a stack of square stones.
Available in three sizes, the fragrance will be accompanied by shower gel, body lotion and
deodorant spray. The global rollout will be supported by an international television and print
advertising campaign featuring Miller, and photographed and directed by Cliff Watts.
Launch: June 2009 (worldwide)
Price: EdT 40 (30ml) - 68 (75ml)
French luxury brand Christian Dior (LVMH) is adding a
second fragrance to its exclusive travel-themed
collection, Escales de Dior. The fragrance, Escale à
Pondichéry, was inspired by the former French colony
in India, Puducherry (previously known as Pondich-
erry). The launch follows on from strong sales of the
collection’s Mediterranean-themed first fragrance,
Escale à Portofino, which launched in June last year.
The latest Escales addition is a sparkling oriental
created by in-house perfumer François Demachy. The
international launch will not privilege travel-retail
distribution, despite the collection’s theme.
Launch: June 2009 (worldwide)
Price: EdT 65 (75ml) - 130 (200ml)
Spanish company Perfumes y Diseño will roll out a seventh
fragrance for Spanish fashion and jewelry license Tous.
Dubbed an “ecochic” scent, Tous H2O has an aquatic
theme with an ecological slant. A share of its profits will
go to Spanish anti-poverty NGO Intermón Oxfam.
The blue drop-shaped bottle is made from recycled
glass, while the outer packaging is manufactured
by the Arco Iris Foundation Employment Center
for the disabled, with materials that respect
Forest Stewardship Council standards. The
scent, by Sonia Constant of Givaudan, features
organic lemon and lavender top notes.
Launch: July (Spain) - October 2009 (global)
Price: EdT 32 (30ml) - 66 (100ml).
Upscale French niche fragrance brand By Kilian is launching Back
to Black, a fragrance it describes as an olfactive
aphrodisiac. Back to Black will be the eighth
fragrance in the L’Oeuvre Noire range and is said
to feature the “narcotic charms of tobacco”. The
scent was created by Calice Becker of Givaudan and
is built around honey, fruity notes and a woody
tobacco accord set off by bitter amber and vanilla
brandy. Housed in a black bottle, the unisex
EdP comes in a wooden box, which can be
locked with a key. The scent will also be
available in refills of various sizes and in a
travel-sized version.
Launch: September 2009 (worldwide)
Price: EdP 165 (50ml)
Benefit Cosmetics (LVMH) is launching a trio
of women’s scents called Crescent Row, in
reference to a row of Georgian townhouses
known as Royal Crescent in Bath, UK. The
scents are inspired by three women—
LeeLee, Sofia and Gina—and their chic
apartments, which are represented by the
artwork on the packaging. The fragrances were
developed in collaboration with LVMH perfumer
François Demachy. Laugh with me LeeLee is a
woody floral; Something about Sofia is an
oriental floral and My place or yours Gina is a
woody oriental.
Launch: July 2009 (worldwide)
Price: EdT $36 (30ml)
To watch out for: The first makeup line from Burberry (Inter Parfums) >
a premium fragrance from Yves Rocher > a new fragrance from Nina Ricci (Puig)
> a new men’s scent from Paul Smith
Fragrance
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2. INTERNATIONAL COSMETIC NEWS | JUNE/JULY 2009 11
Skincare
Spanish fragrance and beauty brand Loewe (LVMH) is rolling out its
most ambitious men’s facial skincare product to date, Intensive
Repair Treatment 21 Days. The skincare regime is delivered as 21
single daily doses and recommended for use at each change of
season to regenerate and revitalize
skin. The formula is built around star
ingredient Ace Complex X300, which
contains natural ingredients
blue-algae extract (vitamin A), soya
extract (vitamin A) and wheat germ
extract (vitamin E). The product
joins the Loewe Advanced
Technology for Men skincare
range, which launched in 2004.
Launch: April 2009 (Spain); July
2009 (Russia)
Price: 220
Italian spa company and institute brand Comfort
Zone (Davines Group) is launching Sacred Nature,
a five-sku line of Ecocert-certified luxury organic
facial products. The offer, consisting of cleansing
scrubs, oils and masks—all free of parabens,
mineral oils, coloring agents, silicones and
synthetic perfumes—is currently rolling out to the
brand’s 1,500 global spa doors. Products contain
buriti oil and butterfly bush extract, which the
brand claims protect the skin’s cellular DNA. The
range features bottles with wood caps and
eco-friendly packaging. Comfort Zone international
director Hugues Le Grand says the line is designed
to appeal to eco-conscious consumers, without
sacrificing luxury.
Launch: June 2009 (worldwide)
Price: 19 - 33
UK health and beauty retailer Boots (Alliance
Boots) is launching an “improved” version of its
No7 Protect & Perfect Beauty Serum, its star
product following a BBC documentary two
years ago highlighting its efficacy. The new No7
Protect & Perfect Intense Beauty Serum
contains the same ingredients as the original
serum, with the addition of alfalfa extract, which
is said to produce a more intensive wrinkle-
fighting action. The new serum is the first
skincare product to undergo an independent
double-blind randomized controlled trial, the
company said. Results from a study showed that
the product made a visible and structural
improvement to the skin over a 12-month period.
Launch: May 2009 (UK); June 2009 (US &
Europe)
Price: £19.75 ($30)
French men’s skincare brand Skeen+ is
launching its first unisex product, a skin-bright-
ening powder that dissolves on application.
Designed for use after moisturizing, the
Illuminating Care Powder contains 0.10% of
vitamin C, reputed for its anti-oxidant
properties and lupin peptides, which are
said to favor microcirculation of the skin, the
company says. The 30ml powder is the first
product in the brand’s new unisex
Skeen+Solutions range. It will go on sale
exclusively at French perfumery chain
Sephora and the Skeen+ boutique in Paris.
The company said that despite the brand
previously being geared only to men, one in
four of its customers are women.
Launch: June 2009 (France)
Price: 48
The Future Solution for Shiseido
Japanese beauty firm Shiseido has big plans for its latest anti-aging facial care line. Future Solution LX is
part of a core global innovation strategy for the brand and follows the January launch of the Perfect
Rouge lipstick. Shiseido expects the star line “will occupy about 10% volume share of the total
Shiseido brand sales by the end of the next three-year plan”, Shiseido president and ceo
Shinzo Maeda tells ICN.
The skincare line is based on star ingredients Skingenecel 1P and 1PG, which are newly
developed amino acid derivatives that are said to stave off the effects of aging and protect
the skin from external factors including UV rays and stress. Japanese premium uji green
tea is also a key ingredient.
The range comprises Extra Rich Cleansing Foam, Concentrated Balancing Softener,
Daytime Protective Cream and Total R Cream. Shiseido Future Solution LX will launch in
Shiseido’s Japanese department-store distribution network and in 69 international markets.
Launch: September 2009 (worldwide)
Price: 60 - 260
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3. 12 JUNE/JULY 2009 | INTERNATIONAL COSMETIC NEWS
PRODUCTS Makeup
Nivea gets colorful with Chantal Thomass
German beauty company Beiersdorf, owner of mass skincare and makeup brand Nivea, has signed a licensing
agreement with French lingerie designer Chantal Thomass to produce a new makeup line under the designer’s
name. The Nivea & Chantal Thomass range marks the first time Beiersdorf’s core brand
has collaborated with a celebrity designer to create a product line. The collection is
set to launch in July in all European markets where Nivea makeup is currently
available. It includes eight lipsticks, six eye shadows and two blushers. The
range uses strong colors and features embossed bows and
corset lacing on the packaging. The launch of Nivea &
Chantal Thomass in mass channels will be backed by a
TV, press and internet marketing campaign. The range
will be given its own space in existing Nivea display
areas in hypermarkets, and allotted freestanding
displays in specialty retailer Monoprix in France.
UK-based self-tanning brand St Tropez is launching its first color
cosmetics line, an expansion that will stay “within the genre of
healthy glow”, according to company ceo Michelle Feeney. The
three-sku line is comprised of Bronzing Rocks, Radiance Mousse
and Bronzing Powder. The products are applied to the face and
cleavage to highlight and enhance skin. The range will hit St Tropez’s
mainly UK-based distribution network, with a few select doors
internationally. A second wave of launches will
see the brand expand into the skincare
category in September with
“wash-off products that
emphasize glow during
the holiday season”,
Feeney tells ICN.
Launch: June
(worldwide)
Price: £35 ($52)
French luxury brand Chanel has launched the London Madness
Collection to mark the opening of a makeup counter at the Selfridges
Oxford Street store in London, UK. The three-sku limited-edition
color cosmetics range was designed by
Chanel’s global creative director Peter
Philips and consists of a highlighting
powder compact decorated with an ivory,
gold and silver Union Jack on the surface, as
well as a red nail polish and lipstick,
both in a shade called Enthusi-
ast. The range first
launched in May with a
one-month exclusivity to
the Oxford Street store.
Launch: June 2009 (UK)
Price: £16 ($23.50) - £52
($76.50)
US, California-based company DermaQuest Skin
Therapy, known for its skincare and lash-lengthening
products, has launched its first mascara, DermaLash
Mascara. The new mascara contains the same peptides
and proprietary growth promoter complex featured in its
preceding lash-enhancement products. “It’s really a
treatment mascara,” says DermaQuest director of
education Allyson Owens. “It has the same benefits
as the original DermaLash, but in mascara form.”
Priced at $80, the product is available in black
and cocoa. It will roll out to dermatological
practices and medical spas within the US
and in international markets.
Launch: May 2009 (worldwide)
Price: $80
Malaysian niche makeup brand Jelly Pong
Pong is launching a liquid eyeliner product,
named Geisha Liquid Liner. The product was
designed with the traditional Japanese geisha’s
makeup application ritual in mind. “[There is]
the ritual behind it, the transformation from
being an everyday girl to a geisha,” says
brand founder Susan Chyi. Available in four
shades, the eyeliner comes with a long-
handled brush designed to facilitate application
and boasts a crease-proof formula. The
product will be available at the brand’s 50
points-of-sale worldwide.
Launch: July 2009 (worldwide)
Price: £18 ($27)
Launch: July 2009 (Europe)
Price: 8.20 - 11.20
PRODUCTPAGESCOORDINATEDBYSARAHDECASTRO
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