WHAT WE'LL COVER IN THIS WEBINAR? - How to engage wholesalers through the right emails - Which eCommerce emails will drive revenue - How to adapt your wholesale workflows to online operations - How to make it easier for your customers to buy from you

1. Webinar:
Mimicking B2C tactics to optimize your B2B
operations online

2. tradegecko.com
● Parker works closely with Klaviyo's customers
and eCommerce platform partners. His focus is
enabling merchants to build highly profitable
email campaigns by combining data in Klaviyo
with data from other eCommerce apps.
Today’s Speaker
Parker McMahon
Channel Manager,
Strategic Platform
Partnerships

3. tradegecko.com
● With a background in international business
development, sales and marketing, Mark is
responsible for leading the North American
strategic & channel partnerships at
TradeGecko.
Mark Cohen
Partnerships - North America
Today’s Speaker

4. ● Klaviyo
B2C email marketing for B2B stores
● TradeGecko
B2C tactics for B2B eCommerce
Today’s Agenda

5. B2C Email Flows for B2B
Parker McMahon, Klaviyo

6. Background on Klaviyo
Founded in 2011 and based in Boston, MA
Email & marketing automation for ecommerce
Powering email marketing for 6000+ online stores
1.4B emails per month

7. VS
B2C and B2B eCommerce Customers
Individual Consumers Retailers, Ecommerce Stores, etc.

8. Why B2C Email Marketing for B2B eCommerce?
Capture more sales
Grow your customer base
Increase customer LTV
Advantage over competitors
27% of revenue in Q4 ‘17

9. B2C Email Automation for B2B eCommerce (aka Flows)
Welcome Series: Triggered when customers subscribe to your company newsletter.
Abandoned Cart: Triggered when customers have added a product to a cart but not
purchased within a certain period of time.
Post Purchase Flows: Triggered when a customer completes a purchase that are
personalized by the purchase data.

10. Welcome Series Flow
About your business / What to expect
Customer success stories
Rewards program info
Industry education, tips, and trends

11. Abandoned Cart Flow
Unique discount codes
Scarcity
Limited time offer
Free shipping
*Tip - filter out repeat buyers so that they
don’t game the system.

12. Post-Purchase Flows
New customer thank you
Feedback
Cross sell
*Tip - Use ‘frequency’ and ‘recency’ as key
factors when segmenting your audience for
post-purchase emails.

13. VIPs
Wholesale Tiers
Big Spenders
Never boughts
Frequent Buyers
Locations
Key Customer Segments for Campaigns

14. B2C tactics for B2B eCommerce
Mark Cohen, TradeGecko

15. tradegecko.com
Cloud-based B2B eCommerce platform with
powerful inventory and order management
capability, providing the central core of wholesale
and eCommerce business operations.
About TradeGecko

16. Background on TradeGecko
Founded by brothers Cameron and
Bradley from New Zealand
Established in Singapore via the
JFDI tech incubator
Secured over USD $12M funding
Cameron, co-founder & CEO
Bradley, co-founder & CTO

17. Background on TradeGecko
15,000
Users
90
Countries
Preferred inventory
and order management
software by Shopify Plus

18. Trends in B2B eCommerce

19. Trends in B2B eCommerce
B2B eCommerce 2x B2C
eCommerce by 2020
B2B eCommerce
$6.7T
By 2020
B2C eCommerce
$3.4T
By 2020

20. B2B eCommerce Made Easy

23. B2B eCommerce Store
Invite your wholesale clients to
buy from an online store
Customized with their unique
catalog and prices
Private and secure

24. B2B eCommerce Store
Your customers can easily
check their buying history and
make repeat orders

25. B2B eCommerce Store
Customize your store design and
branding to create a unique
experience for your customers
Include your own URL

26. Addressing the problems...
Inventory & Order Management thru
TradeGecko

27. Connecting Commerce Workflows
Accept B2B orders
online
Mobile enabled
sales reps
Sell on mobile at
trade shows
Create
and send
invoices
Collect
payments
Create Shipping
documents and
ship items
Purchase the
correct amount of
stock
From purchasing To selling & shipping

28. Connecting End to End Workflows
Accept B2B orders
online
Mobile enabled
sales reps
Sell on mobile at
trade shows
Create
and send
invoices
Collect
payments
Create Shipping
documents and
ship items
Purchase the
correct amount of
stock
eCommerce & POS 3PL & Shipping
Accounting

29. Advanced Inventory & Order Management Features of TradeGecko
Batching and expiry dates
Packs and KitsStock takes / adjustmentsBackordering / Preordering
Multi-location inventory eCommerce integrations

30. Personalize your B2B Experience

31. QUESTIONS?

32. Thank You!
Contact Us:
parker.mcmahon@klaviyo.com
www.klaviyo.com
Contact Us:
mark.cohen@tradegecko.com
www.tradegecko.com