How to be an LGBTQ+ ally when it comes to your website, SEO and marketing.

1. How to be an
LGBTQ+ Ally
Sarah McDowell (She/Her)
SEO Content Executive | WTSPodcast Co-Host
SLIDESHARE.NET/USERNAME
@SARAHMCDUK

2. Why am I talking about this?
#brightonSEO
@SARAHMCDUK

3. Brighton – Gay Capital!
01
#brightonSEO
@SARAHMCDUK

4. 7 years out and proud
02
#brightonSEO
@SARAHMCDUK

5. Talk about something
I am passionate about
03
#brightonSEO
@SARAHMCDUK

6. Accessibility
04
#brightonSEO
@SARAHMCDUK

7. 1.4 million identified as
LGBTQ+ in 2019
05
#brightonSEO
@SARAHMCDUK
ONS

8. Had my fair share
of eye rolls…
06
#brightonSEO
@SARAHMCDUK

10. #brightonSEO
@SARAHMCDUK

11. What is an
LGBTQ+
ally?
#brightonSEO
@SARAHMCDUK

12. Quote
—Stonewall
#brightonSEO
@SARAHMCDUK

13. Why is it
important to
be an ally?
#brightonSEO
@SARAHMCDUK

14. 52%Stonewall
#brightonSEO
@SARAHMCDUK

15. 18%Stonewall
#brightonSEO
@SARAHMCDUK

16. 1/10Stonewall
#brightonSEO
@SARAHMCDUK

17. 11 ways to
be an ally
#brightonSEO
@SARAHMCDUK

18. Language
Are you using
inclusive language
on your website?
01
#brightonSEO
@SARAHMCDUK

19. Stonewall
#brightonSEO
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20. Stonewall
#brightonSEO
@SARAHMCDUK

21. Compulsory
heterosexuality
#brightonSEO
@SARAHMCDUK

22. Imagery
Are you using
inclusive imagery
on your website?
02
#brightonSEO
@SARAHMCDUK

23. The Gender
Spectrum Collection:
Stock Photos Beyond
the Binary
#brightonSEO
@SARAHMCDUK

24. Lifestyle
#brightonSEO
@SARAHMCDUK

25. Relationship
#brightonSEO
@SARAHMCDUK

26. Technology
#brightonSEO
@SARAHMCDUK

27. Work
#brightonSEO
@SARAHMCDUK

28. Show Support
Show your
LGBTQ+
community
outreach efforts
03
#brightonSEO
@SARAHMCDUK

29. #brightonSEO
@SARAHMCDUK

30. Security
Don’t alienate
people with
security practices
04
#brightonSEO
@SARAHMCDUK

31. Gender
Also don’t alienate
people with gender
questions in forms
etc.
05
#brightonSEO
@SARAHMCDUK

32. #brightonSEO
@SARAHMCDUK
SOURCE

33. #brightonSEO
@SARAHMCDUK
SOURCE

34. Pronouns
Ensuring pronouns
are correct across
the website
06
#brightonSEO
@SARAHMCDUK

35. Keywords
Find keywords that
the community are
using to find your
products/services
07
#brightonSEO
@SARAHMCDUK

36. Resources
Link out to
relevant resources
for the LGBTQ+
community
08
#brightonSEO
@SARAHMCDUK

37. Does ‘gay’ or other
terms bring back
results on your
website?
09
#brightonSEO
@SARAHMCDUK
Search Function

38. Don’t jump on the
bandwagon…
10
#brightonSEO
@SARAHMCDUK
Pride Month

39. #brightonSEO
@SARAHMCDUK

40. Quote
— Matt Bernstein, an
LGBTQ+ activist
#brightonSEO
@SARAHMCDUK

41. Do good stuff
instead that
supports the
community
#brightonSEO
@SARAHMCDUK

42. #brightonSEO
@SARAHMCDUK

43. Adding LGBTQ+
friendly attributes
to your business
profile
11
#brightonSEO
@SARAHMCDUK
Google My Biz

44. #brightonSEO
@SARAHMCDUK

45. Quote
— Survey Respondent
GOV National LGBT Survey 2018
#brightonSEO
@SARAHMCDUK

46. 14,491Humans Rights Watch
#brightonSEO
@SARAHMCDUK

47. 2,333 Humans Rights Watch
#brightonSEO
@SARAHMCDUK

48. What we
covered
today…
#brightonSEO
@SARAHMCDUK

49. 01
Language Imagery
02
Show Support
03
Security Practices
04
Gender Questions
05 06
Pronouns

50. 07
Keyword Research Links & Resources
08
Search Function
09
Pride Month/
Rainbow-Washing
10
Google My Business
11

51. CREDITS: This presentation template was
created by Slidesgo, including icons by Flaticon,
infographics & images by Freepik and
illustrations by Stories
Thanks!!
Do you have any questions?
mcdowell.s27@gmail.com
@SARAHMCDUK

52. CREDITS: This presentation template was
created by Slidesgo, including icons by Flaticon,
infographics & images by Freepik and
illustrations by Stories
END
Do you have any questions?
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+91 620 421 838
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