1. W R I T E R & T R A N S C R E AT O R

2. SARAH@REDHENCREATIVE.CO.UK 07757 891 419
SARAH DUFFY & RED HEN CREATIVE
As a marketing consultant I work closely with companies to help them achieve the very
best from their budget, developing cross platform campaigns that make a real difference;
from email marketing and DM to digital, social and outdoor advertising, when you need
to stand out I can show you how.
Our aim at Red Hen is to produce impressive results both creatively and commercially.
Which sounds a lot simpler than it is. That’s why I have a highly experienced team to help me:
linguists, transcreators, copywriters, designers, UX experts, illustrators, social media gurus...
a whole gamut of talented people whose skills our clients can depend upon.
Red Hen Creative is a full service marketing agency which delivers integrated,
multi-lingual marketing solutions for cross sector clients both in the UK and internationally.
TRANSCREATION & COPYWRITING
FRENCH >< ENGLISH
SPANISH >< ENGLISH
GERMAN > ENGLISH
SOCIAL MEDIA
Working with native ‘creative’ speakers
to ensure campaigns are equally as
captivating as the ‘original’ language.
DESIGN
DM
EMAIL
DIGITAL
OUTDOOR
PARTICULAR EXPERTISE

3. SARAH@REDHENCREATIVE.CO.UK 07757 891 419
FREELANCE EXPERIENCE
TRANSCREATION
GERMAN > ENGLISH FRENCH > ENGLISH SPANISH > ENGLISH
Translating ideas as well as words.
FUNDERMAX.
Creative and technical translation
for architectural product specialists,
FunderMax. With a clear understanding
of the UK market I was able to transcreate
their latest product campaign into a
compelling, action driven DM piece.
CFF.
Creative and technical translation for
compact panel and forming experts, CFF.
I transcreated their existing German site,
ensuring their commitment to innovation
and forward-thinking was conveyed
perfectly.
VEOLIA.
Creative transcreation for French brand
Veolia. Capturing the spirit of the
company’s philosophy ‘resourcing the
world’ I created an engaging employee
handbook that brought its ethos to life.
BARCA FC.
Working as part of an international
‘transcreation’ creative team I ensured
Barcelona Football Club’s multi channel
campaigns were as compelling and
captivating in every language.
REAL MADRID.
Creative transcreation of a winning pitch
proposal. Working alongside a native
speaker we put together a persuasive and
ballsy proposal for the club, securing online

4. SARAH@REDHENCREATIVE.CO.UK 07757 891 419
FREELANCE EXPERIENCE
MOMENTUM
MANCHESTER
CONCEPT & COPYWRITING
DM, DIGITAL, MARKETING TOOLKIT, PITCH
DECK, SOCIAL & PITCH WINNING IDEAS
Coffee and vodka... a potent mix! With
some great brands on their books,
Momentum gave me the opportunity to
Nestle and Bacardi.
BLUECHIP MARKETING
LONDON & MANCHESTER
CONCEPT & COPYWRITING
From household names like ASDA &
Sainsbury, to fast moving consumer
products, like Bodyform, McCains, Buxton
Water... I’ve been able to put my creative
ideas to the test for some fabulous brands
at Bluechip. I also helped steer their TOV
and new identity.
BPP
COPYWRITING
Law. Accountancy. Dentistry. Psychology.
Student engagement comm’s.
BPP is one of the UK’s leading universities -
dedicated to business and the professions.
I’ve been fortunate enough to write
extensively for BPP, across the whole
marketing mix. Most recently I’ve been
involved in developing a specialist app that
encourages students to study. I loved it!
PROOFREADING
Prospectuses, professional study guides,
texts... I’ve scrutinised endless words, in
pretty much every format!

5. SARAH@REDHENCREATIVE.CO.UK 07757 891 419
FREELANCE EXPERIENCE
LITTLEWOODS
SEO, FASHION & LIFESTYLE WRITING,
BLOGGING & SOCIAL MEDIA
Amongst tonnes and tonnes of sales
driven SEO product writing, I also helped
Littlewoods position their high end women’s
fashion brands, through social media
and blogging.
MMU
CONCEPT, COPY & SEO -
MANCHESTER LAW SCHOOL
Positioning MLS as a ‘destination’ law school
was a massive undertaking. This extensive
project crossed all marketing channels:
digital, social, video, email... and attracted
a record number of international and
UK students.
PENNA BARKERS
Working alongside creative teams in
London, Birmingham and Manchester,
I had the pleasure of creating integrated
recruitment concepts and campaigns,
encompassing digital, event/exhibition,
press and radio.

6. SARAH@REDHENCREATIVE.CO.UK 07757 891 419
FREELANCE EXPERIENCE
CONCEPTS THAT PAID OFF
SALFORD UNI
GRADUATES
‘WITH YOU ALL THE WAY’.
An innovative, integrated campaign high-
lighting the university’s commitment to its
international students. The University were
so impressed with the work, that Penna
were then asked to create campaigns for its
School of Science too.
NESTLE
‘GRAND CRU ROLE MATCHERS’.
A highly creative approach, incorporating
Nespresso’s Grand Cru espressos as a role
well by Nestle’s creative team. The digital
side of this campaign alone stood to make
Penna around £225k.
MENCAP
‘SOMETHING WORTH SHOUTING ABOUT’.
As the voice of learning disability, I devised
a successful national integrated campaign
that made sure they were heard loud and
clear. Bold, illustrative and eye-catching
- it did the job. They received over 1000

7. SARAH@REDHENCREATIVE.CO.UK 07757 891 419
FULL TIME ROLES
CREATURES
CREATIVE DIRECTOR
Responsible for the creative output of
the agency, I took great pride in ensuring
everything was spot on: copywriting,
pitches, account management and planning.
Forging strong relationships with clients,
over a period of just three months I grew
clients choosing to work with Creatures on
a retainer basis.
CLIENTS
Beaverbrooks, Provident Financial, GMP,
Salford University, CIPD, David Lewis,
Boardman Bros
PHOTOLINK
CREATIVE GROUP
MANCHESTER
HEAD OF COPY
as an integrated agency Photolink
demanded a versatile (and ruddy fast)
writing style. Working alongside 25+
designers, and a 10 strong digital team,
I managed to maintain my creative edge,
writing and winning pitches and a couple
of awards along the way.
HIGHLIGHTS
• International event development for
AstraZeneca and Sport England.
for John Lewis, following a successful
SEO project and email campaign.
• Brand development of Kitbag - the name
behind some of the world’s biggest
football clubs.
• Training and developing two
junior writers.
• Increasing sales of Ltd Edition Man Utd
Shirts as a result of a targeted TV/email
shirts, worth £400, had sold.
• Securing branding, digital, DM and TOV
development work off the back of pitches
for Boots, Everton, Argos, Littlewoods,
Lookers, Cotton Traders, Pets at Home,
dunhill, Homebase and Reliance India.
(c£2 million)
CLIENTS
All of the above, plus Kitbag, Visit
Manchester, Manchester Music Speaks,

8. SARAH@REDHENCREATIVE.CO.UK 07757 891 419
FULL TIME ROLES
AYLESWORTH FLEMING
MANCHESTER
SENIOR COPYWRITER
As the only writer for over a year, I was
This was a highly demanding, but really
rewarding role. Taking briefs direct from
account managers and clients, prioritising
to handle 150+ press ads, 20 brochures,
30 radio ads at any one time. A juggling
act, but working with a great bunch of
people helped.
After a year, thankfully, I was offered the
opportunity to take on a couple of junior
writers - the recruitment, training and
management of whom, also fell into
my remit.
HIGHLIGHTS
• Winning the remit for all press advertising
from a rival ad agency - off the back of
concept work.
• Redrow reported an increase of 32% in
sales of AFL managed developments,
within just 2 months.
• Secured additional PR account for
Strongvox, following the success of one
press release.
CLIENTS
Redrow Homes, Taylor Maxwell,
Taylor Woodrow, Gleeson, Strongvox,
Cotswoldgate, Kwik-Fit, Morrisons,
Manchester Adoption Agency

9. SARAH@REDHENCREATIVE.CO.UK 07757 891 419
FULL TIME ROLES
PHI CREATIVE
MANCHESTER
CONCEPTUAL CREATIVE/DIGITAL
COPYWRITER
Taken on as a creative scriptwriter, my
ability and ambition soon saw me become
lead writer for some of the company’s
biggest accounts. I also played a key
role in developing PHI’s new brand. The
introduction of a digital division saw me
promoted to Head of Copy. I love a fresh
challenge, and this one allowed me to build
on my experience; encompassing account,
client and sales team management too.
HIGHLIGHTS
• Winning major accounts including Gala
Casino, Toni & Guy, Esporta and Gleeson,
• Creating copy for a diverse mix of clients,
from sole traders to big blue chips, like
Adidas, Audi and JJB Sports.
• Working along the CD to develop the
company brand and rolling it out across
every comm channel.
• Getting involved in writing recruitment
ads, something I did’t think I would like...
but actually really enjoyed when it came
to it.
• Managing a team of writers and designers
• Heading up a new arm of the business
alongside the digital CD and successfully
managing an international web team

10. SARAH@REDHENCREATIVE.CO.UK 07757 891 419
WHAT ELSE DO I LOVE?
OHH, NEARLY MISSED OFF
THE QUALIFICATIONS...
Apart from words... there are plenty of other things that I have a passion for.
Boxing. Bikram yoga. Languages. A good book. Great wine. Nutty chocolate.
Shoes... (well, every one has their weakness). Favourite writers: Edith Warton,
Irene Nemirovsky, Emile Zola, Joanne Harris.
• DIPLOMA IN COPYWRITING
• TEFL (WITH DISTINCTION)
• PGCE
But I guess the most important one, is the one that led to my love of words....
• BA (HONS) ENGLISH 2:1.

11. SARAH@REDHENCREATIVE.CO.UK 07757 891 419
WHAT DO PEOPLE THINK OF ME?
‘Sarah is a talented, creative resource and
a real joy to work with. An accomplished
conceptual copywriter with an amazing
understanding of brand development,
Sarah comprehends briefs and delivers
outstanding work - every time. Sarah’s
friendly, articulate professionalism means
she’s excellent liaising with account
handlers, creative teams and clients; making
her an invaluable asset to any project.’
JOANNE POWDRELL
PROJECT MANAGER.
MCCANN MANCHESTER.
‘Sarah’s ability to understand our
delivery have all proved superb and we’ve
received excellent feedback about our
website.’
YVONNE PASS
MARKETING MANAGER.
MANCHESTER LAW SCHOOL.
‘I love the copy you’ve done for the NHS;
the body copy especially is ace!’
CHARLOTTE SPRINGER BPP
‘A great team player with an inexhaustible
canon of creative ideas, Sarah’s
considerable copywriting skills were
deployed in both traditional and new media
for understanding the needs of a diverse
range of clients and adapting her material
accordingly. Copywriting aside, Sarah has
an astute business sense that helps her
meet very precise commercial outcomes.
A fun and creative professional with a real
sense of purpose, I particularly admired
Sarah for her unrelenting determination to
exceed every one of her client’s creative
and commercial expectations.’
TOM WARMAN
CREATIVE DIRECTOR. WALK THE PLANK.
‘Sarah has completely refreshed my
appreciation of and approach to marketing.
She’s astute. She thinks systematically. She
plans and she makes things happen. She’s
bold in expressing her opinions, which
is great, and her opinion is always worth
having. Her work has real quality and she’s
lovely to work with.’
MICHAEL EMERY SECURUS
‘Oh my goodness, this is just amazing.
I really don’t know how to thank you.
To get this all done so quickly is just
amazing. (I can’t think of any other word
than just repeating amazing lol).’
SUSIE OFFORD SAVE THE RHINO

12. SARAH@REDHENCREATIVE.CO.UK 07757 891 419
SARAH@REDHENCREATIVE.CO.UK 07757 891 419
W R I T E R & T R A N S C R E AT O R